Editing Edward Bernays (section)

===Political clients===
In 1924 Bernays set up a vaudeville "pancake breakfast" for [[Calvin Coolidge]] to change his stuffy image prior to the [[1924 United States presidential election|1924 election]]. Entertainers including [[Al Jolson]], [[Raymond Hitchcock (actor)|Raymond Hitchcock]], and the [[Dolly Sisters]] performed on the White House lawn. The event was widely reported by American newspapers, with ''[[The New York Times]]'' running the story under the headline "President Nearly Laughs".<ref>{{harvnb|Tye|1998|pp=77–79}} See "[http://memory.loc.gov/cgi-bin/ampage?collId=cool&itemLink=D?coolbib:13:./temp/~ammem_nePo::&hdl=amrlm:me02:0001 Breakfast With Coolidge] {{Webarchive|url=https://web.archive.org/web/20210224080021/http://memory.loc.gov/cgi-bin/ampage?collId=cool&itemLink=D%3Fcoolbib%3A13%3A.%2Ftemp%2F~ammem_nePo%3A%3A&hdl=amrlm%3Ame02%3A0001 |date=2021-02-24 }}" typescript, prepared 8 February 1962.</ref>

A desperate [[Herbert Hoover]] consulted with Bernays a month before the [[1932 United States presidential election|1932 presidential election]]. Bernays advised Hoover to create disunity within his opposition and to present an image of him as an invincible leader.{{sfn|Tye|1998|pp=79– 80}}

Bernays advised [[William O'Dwyer]], in his candidacy for mayor of New York City, on how to appear in front of different demographics. For example, he should tell Irish voters about his actions against the [[Italian mafia]]—and Italian voters about his plans to reform the [[New York Police Department|police department]]. To Jews he should appear as a committed opponent of the Nazis.{{sfn|Tye|1998|pp=81–83}}

He helped to name the [[President's Emergency Committee for Employment]], suggesting this name as preferable to the "Committee for Unemployment".{{sfn|Tye|1998|pp=84–85}}

During [[World War II]], Bernays advised the [[Office of War Information]], as well as the [[United States Army|Army]] and [[United States Navy|Navy]]. He was chairman of the National Advisory Committee of the Third U.S. War Loan, co-chairman of the Victory Book campaign, and part of the New York State Defense Council.  During the [[Cold War]] he advised the [[United States Information Agency]].{{sfn|Tye|1998|pp=84–85}}

Bernays reported turning down the [[Nazi]]s, [[Nicaragua]] under the [[Somoza family]], [[Francisco Franco]], and [[Richard Nixon]] as clients.{{sfn|Tye|1998|p=89}}