Editing EasyJet (section)

===Business strategy===
EasyJet, like [[Ryanair]], uses a business model pioneered by [[Southwest Airlines]]. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low.<ref name="YEALD">{{cite web | last = Ottink | first = Frank | title = EasyJet will soon be bigger than Ryanair | publisher = Yeald | date = 7 December 2004 | url = http://www.yeald.com/Yeald/a/33111/EasyJet_will_soon_be_bigger_than_ryanair.html | access-date = 21 January 2008 | url-status = dead | archive-url = https://web.archive.org/web/20041209042918/http://www.yeald.com/Yeald/a/33111/easyjet_will_soon_be_bigger_than_ryanair.html | archive-date = 9 December 2004 | df = dmy-all }}</ref>

Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions.<ref name="Bamber, G.J., Gittell, J.H., Kochan, T.A. & von Nordenflytch, A. 2009"/>

Originally, EasyJet did not allocate seats so passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom).<ref>{{cite news |url=https://www.theguardian.com/business/2012/sep/05/easyjet-allocated-seats-all-flights |title=EasyJet to launch allocated seats on all flights |author=Dan Milmo |newspaper=The Guardian |date=5 September 2012}}</ref>