Editing Die Another Day (section)

== Reception ==
=== Box office ===
On the first day of release, ticket sales reached £1.2 million at the UK box office.<ref>{{cite news |url=http://news.bbc.co.uk/cbbcnews/hi/tv_film/newsid_2505000/2505093.stm |title=Die Another Day explodes at the box office |work=BBC News |access-date=21 September 2007 |date=22 November 2002 |archive-date=10 November 2005 |archive-url=https://web.archive.org/web/20051110055820/http://news.bbc.co.uk/cbbcnews/hi/tv_film/newsid_2505000/2505093.stm |url-status=live }}</ref> ''Die Another Day'' grossed $47 million on its opening weekend in the US and Canada and was ranked number one at the box office.<ref>{{cite news |title='Die Another Day' tops US box office |url=https://www.upi.com/Odd_News/2002/11/24/Die-Another-Day-tops-US-box-office/67221038164084/ |access-date=13 March 2022 |work=[[United Press International]] |date=24 November 2002 |archive-date=March 13, 2022 |archive-url=https://web.archive.org/web/20220313180112/https://www.upi.com/Odd_News/2002/11/24/Die-Another-Day-tops-US-box-office/67221038164084/ |url-status=live }}</ref> The film competed against ''[[Harry Potter and the Chamber of Secrets (film)|Harry Potter and the Chamber of Secrets]]'' and ''[[The Santa Clause 2]]'' during the [[Thanksgiving]] weekend. Moreover, all three films were able to defeat the underperforming animated film ''[[Treasure Planet]]''. Later on, ''Harry Potter and the Chamber of Secrets'' and ''Die Another Day'' would simultaneously reclaim the number one spot at the box office.<ref>{{cite magazine|last=Karger|first=Dave|title=Harry, Bond finish neck and neck at the box office|url=https://ew.com/article/2002/12/01/harry-bond-finish-neck-and-neck-box-office/|magazine=Entertainment Weekly|access-date=March 1, 2022|date=December 1, 2002|archive-date=March 7, 2022|archive-url=https://web.archive.org/web/20220307012725/https://ew.com/article/2002/12/01/harry-bond-finish-neck-and-neck-box-office/|url-status=live}}
</ref> For six months, they were both the latest films to return to the top spot at the box office, until ''[[Finding Nemo]]'' joined the group in June 2003.<ref>{{cite magazine|last=Karger|first=Dave|title=''Finding Nemo'' scales to the top at the box office|url=https://ew.com/article/2003/06/13/finding-nemo-scales-top-box-office/|magazine=Entertainment Weekly|access-date=February 7, 2022|date=June 13, 2003|archive-date=April 8, 2022|archive-url=https://web.archive.org/web/20220408050200/https://ew.com/article/2003/06/13/finding-nemo-scales-top-box-office/|url-status=live}}</ref> The film earned $160.9 million in the US and Canada, and $432 million worldwide, becoming the sixth-highest-grossing film of 2002.<ref>{{cite web|url=https://www.boxofficemojo.com/year/world/2002/|title=2002 Worldwide Box Office|website=[[Box Office Mojo]]|access-date=January 19, 2025}}</ref> Not adjusting for inflation, ''Die Another Day'' was the highest-grossing ''James Bond'' film until the release of the next ''James Bond'' movie, ''[[Casino Royale (2006 film)|Casino Royale]]'', in 2006.

=== Critical response ===
On [[Rotten Tomatoes]], the film received an approval rating of 56% based on 220 reviews, with an average rating of 6.1/10. The site's critical consensus reads: "Its action may be a bit too over-the-top for some, but ''Die Another Day'' is lavishly crafted and succeeds in evoking classic Bond themes from the franchise's earlier installments."<ref>{{cite web |url=https://www.rottentomatoes.com/m/die_another_day/ |title=Die Another Day (2002) |website=[[Rotten Tomatoes]] |publisher=[[Fandango Media|Fandango]] |access-date=15 May 2018 |archive-date=19 August 2018 |archive-url=https://web.archive.org/web/20180819173209/https://www.rottentomatoes.com/m/die_another_day/ |url-status=live }}</ref> On [[Metacritic]], the film has a weighted average score of 56 out of 100 based on 43 critics, indicating "mixed and average reviews".<ref name="meta">{{cite web |title=Die Another Day Reviews |url=https://www.metacritic.com/movie/die-another-day/ |url-status=live |archive-url=https://web.archive.org/web/20150612105647/http://www.rottentomatoes.com/m/die_another_day/ |archive-date=12 June 2015 |access-date=20 February 2025 |website=[[Metacritic]] |publisher=[[CBS Interactive]]}}</ref> Audiences surveyed by [[CinemaScore]] gave the film a grade "A−" on scale of A to F.<ref>{{cite web |url= https://www.cinemascore.com/publicsearch/index/title/ |title= Cinemascore |url-status= dead |archive-url= https://web.archive.org/web/20181220122629/https://www.cinemascore.com/publicsearch/index/title/ |archive-date= 20 December 2018 |access-date= 10 August 2019}}</ref>

Michael Dequina of ''[[Film Threat]]'' praised the film as the best of the series to star Pierce Brosnan and "the most satisfying installment of the franchise in recent memory."<ref name="meta"/> Larry Carroll of CountingDown.com praised Lee Tamahori for having "magnificently balanced the film so that it keeps true to the Bond legend, makes reference to the classic films that preceded it, but also injects a new zest to it all."<ref>{{cite web|url=http://countingdown.com/features?feature_id=2651677 |title=Review: Die Another Day |access-date=19 September 2007 |url-status=dead |archive-url=https://web.archive.org/web/20071012141200/http://countingdown.com/features?feature_id=2651677 |archive-date=12 October 2007  }}</ref> ''[[Entertainment Weekly]]'' magazine also gave a positive reaction, saying that Tamahori, "a true filmmaker", has re-established the series' pop sensuality.<ref>{{cite magazine |url=http://www.ew.com/ew/article/0,,392638~1~0~dieanotherday,00.html |title=Die another Day at EW.com |access-date=19 September 2007 |magazine=Entertainment Weekly |date=2 December 2002 |archive-url=https://web.archive.org/web/20130522210457/http://www.ew.com/ew/article/0%2C%2C392638~1~0~dieanotherday%2C00.html |archive-date=22 May 2013 |url-status=dead }}</ref> [[A. O. Scott]] of ''[[The New York Times]]'' called the film the best of the ''James Bond'' series since ''[[The Spy Who Loved Me (film)|The Spy Who Loved Me]].''<ref name="meta"/> [[Roger Ebert]] of the ''[[Chicago Sun-Times]]'', who gave the film three stars out of four, stated: "This movie has the usual impossible stunts ... But it has just as many scenes that are lean and tough enough to fit in any modern action movie".<ref>{{cite news |date=22 November 2002 |last=Ebert |first=Roger |author-link=Roger Ebert |url=http://www.rogerebert.com/reviews/die-another-day-2002 |title=die-another-day-2002 |access-date=29 March 2019 |work=[[Chicago Sun-Times]] |archive-date=29 March 2019 |archive-url=https://web.archive.org/web/20190329121102/https://www.rogerebert.com/reviews/die-another-day-2002 |url-status=live }}</ref> Kyle Bell of Movie Freaks 365 stated in his review that the "first half of ''Die Another Day'' is classic Bond", but that "things start to go downhill when the ice palace gets introduced."<ref>{{cite web |url=http://moviefreaks365.com/review.php?artid=63 |title=Die Another Day Review |access-date=2 April 2009 |url-status=dead |archive-url=https://web.archive.org/web/20111205083458/http://moviefreaks365.com/review.php?artid=63 |archive-date=5 December 2011}}</ref>

Several reviewers felt the film relied too heavily on gadgets and special effects, with the plot being neglected. [[James Berardinelli]] of ''ReelViews'' said: "This is a train wreck of an action film—a stupefying attempt by the filmmakers to force-feed James Bond into the mindless ''[[XXX (2002 film)|XXX]]'' mold and throw 40 years of cinematic history down the toilet in favor of bright flashes and loud bangs." Of the action sequences, he said: "''Die Another Day'' is an exercise in loud explosions and excruciatingly bad special effects. The CGI work in this movie is an order of magnitude worse than anything I have seen in a major motion picture. Coupled with lousy production design, ''Die Another Day'' looks like it was done on the cheap."<ref>{{cite web |url=http://preview.reelviews.net/movies/d/die_another.html |title=Review: Die Another Day |access-date=21 September 2007 |archive-date=21 February 2020 |archive-url=https://web.archive.org/web/20200221023620/http://preview.reelviews.net/movies/d/die_another.html |url-status=live }}</ref> Gary Brown of the ''Houston Community Newspapers'' also described the weak point of the film as "the seemingly non-stop action sequences and loud explosions that appear to take centre stage while the Bond character is almost relegated to second string."<ref>{{cite web|url=http://ppl.nhmccd.edu/~garyb/reviews/dieanotherday.html |title=Not a good ''Day'' at the office for James Bond |access-date=21 September 2007|archive-url = https://web.archive.org/web/20071012141108/http://ppl.nhmccd.edu/~garyb/reviews/dieanotherday.html |archive-date =12 October 2007|url-status=dead}}</ref> [[Roger Moore]], who played Bond in earlier films, said: "I thought it just went too far—and that's from me, the first Bond in space! Invisible cars and dodgy CGI footage? Please!"<ref>{{cite news |last=Moore |first=Roger |date=4 October 2008 |title=Bye bye to Ian Fleming's James Bond? |url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/london_film_festival/article4866756.ece |url-status=dead |archive-url=https://web.archive.org/web/20110615113213/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/london_film_festival/article4866756.ece |archive-date=15 June 2011 |access-date=5 October 2008 |newspaper=The Times |location=London}}</ref>

The amount of product placement in ''Die Another Day'' had been a contemporaneous point of criticism, with the [[BBC]], ''[[Time (magazine)|Time]]'' and [[Reuters]] referring mockingly to the film using the title "Buy Another Day".<ref name=":0">{{cite news |title=New Bond film 'a giant advert' |work=BBC News |url=http://news.bbc.co.uk/2/hi/business/2488151.stm |access-date=23 March 2006 |date=18 November 2002 |archive-date=12 November 2012 |archive-url=https://web.archive.org/web/20121112195613/http://news.bbc.co.uk/2/hi/business/2488151.stm |url-status=live }}</ref><ref name="Smir">{{cite news|title=Bond reunites with Smirnoff|work=[[USA Today]]|url=https://www.usatoday.com/money/advertising/2006-07-23-bond-usat_x.htm|access-date=24 July 2006|first=Theresa|last=Howard|date=24 July 2006|archive-date=21 August 2006|archive-url=https://web.archive.org/web/20060821180451/http://www.usatoday.com/money/advertising/2006-07-23-bond-usat_x.htm|url-status=live}}</ref> The producers subsequently chose to limit the number of companies involved in product placement to eight for the next Bond film, ''[[Casino Royale (2006 film)|Casino Royale]],'' in 2006.<ref name="Smir"/>

=== Retrospective ===
Despite favour from fans who prefer Bond's more "camp" films, a comment piece in 2020 stated that it is "considered by many to be the worst entry in James Bond's canon" and compares unfavourably to ''[[The Bourne Identity (2002 film)|The Bourne Identity]]'' (released months earlier), which "ushered in a new era of violent, gritty action-espionage movies" and gave rise to the "stripped-down, no-nonsense" Bond of [[Daniel Craig]].<ref>{{cite web |last=Elvy |first=Craig |date=3 February 2020 |url=https://screenrant.com/die-another-day-james-bond-movie-problems-pierce-brosnan/ |title=What Went Wrong With James Bond's Die Another Day |website=Screen Rant |access-date=7 February 2020 |archive-date=6 February 2020 |archive-url=https://web.archive.org/web/20200206132243/https://screenrant.com/die-another-day-james-bond-movie-problems-pierce-brosnan/ |url-status=live }}</ref>
It often occupies a low rank on Bond-related lists,<ref>{{Cite web |date=2024-09-24 |title=Every "Bond" Film Ever, Ranked |url=https://www.esquire.com/entertainment/movies/a37893919/best-bond-movies-ranked/ |access-date=2025-02-06 |website=Esquire |language=en-US}}</ref><ref>{{Cite web |title=All 27 James Bond Movies Ranked by Tomatometer |url=https://editorial.rottentomatoes.com/guide/james-bond-movies/ |access-date=2025-02-06 |website=editorial.rottentomatoes.com |language=en-US}}</ref><ref>{{Cite web |title=Every James Bond movie ranked, from Sean Connery's 'Dr. No' to Daniel Craig's 'No Time to Die' |url=https://ew.com/every-james-bond-movie-ranked-8654954 |access-date=2025-02-06 |website=EW.com |language=en}}</ref> and the title song has also received mixed reactions.<ref>{{Cite web |date=2020-02-14 |title=All 25 James Bond Theme Songs, Ranked |url=https://www.menshealth.com/entertainment/g30925924/james-bond-theme-songs-ranking/ |access-date=2025-02-06 |website=Men's Health |language=en-US}}</ref><ref>{{Cite web |date=2022-09-22 |title=Madonna's 'Die Another Day' theme is so bad, it's amazing |url=https://faroutmagazine.co.uk/madonna-die-another-day-soundtrack-so-bad-its-amazing/ |access-date=2025-02-06 |website=faroutmagazine.co.uk |language=en-US}}</ref><ref>{{Cite web |last=Willman |first=Chris |date=2021-10-08 |title=Every James Bond Theme Song, Ranked Worst to Best |url=https://variety.com/lists/james-bond-theme-songs-ranked-no-time-to-die-music/ |access-date=2025-02-06 |website=Variety |language=en-US}}</ref><ref>{{Cite web |title=Madonna: American Life |url=https://www.avclub.com/madonna-american-life-1798198475 |access-date=2025-02-06 |website=AV Club |language=en-US}}</ref><ref>{{Cite web |date=2004-02-14 |title=LAUNCH, Music on Yahoo - Madonna - 'American Life' |url=http://uk.launch.yahoo.com/l_reviews_a/29133.html |access-date=2025-02-06 |archive-url=https://web.archive.org/web/20040214163946/http://uk.launch.yahoo.com/l_reviews_a/29133.html |archive-date=14 February 2004 }}</ref> In a 2021 [[Yahoo!]] survey consisting of 2200 experts and superfans, ''Die Another Day'' was ranked as the third-worst installment after ''[[Quantum of Solace]]'' and ''[[Spectre (2015 film)|Spectre]]''. The authors of the study did, however, specify that "every Bond film...is always someone's favourite".<ref>{{Cite web|url=https://uk.movies.yahoo.com/biggest-007-fans-choose-best-james-bond-movie-104936385.html|title=The best James Bond movies according to the experts and its biggest fans|work=Yahoo!|first=Mark|last=O'Connell|date=5 February 2021|access-date=16 July 2021|archive-date=5 August 2021|archive-url=https://web.archive.org/web/20210805034818/https://uk.movies.yahoo.com/biggest-007-fans-choose-best-james-bond-movie-104936385.html|url-status=live}}</ref>