Editing Atari (section)

==== Chesnais era (2013–2021) ====
On June 22, 2014, Atari announced a new corporate strategy that would include a focus on "new audiences", specifically "[[LGBT]], social casinos, real-money gambling, and [[YouTube]]".<ref>{{cite web|last1=Makuch |first1=Eddie |title=Iconic Pong, Asteroids Publisher Atari Reveals "Comeback Strategy" |url=http://www.gamespot.com/articles/iconic-pong-asteroids-publisher-atari-reveals-comeback-strategy/1100-6420597/ |website=GameSpot |access-date=August 7, 2016 |url-status=live |archive-url=https://web.archive.org/web/20160811181405/http://www.gamespot.com/articles/iconic-pong-asteroids-publisher-atari-reveals-comeback-strategy/1100-6420597/ |archive-date=August 11, 2016 }}</ref>

On June 8, 2017, a short teaser video was released, promoting a new product;<ref>{{citation| url = https://www.youtube.com/watch?v=5WNsmCpdhhY| title = First look: A brand new Atari product. Years in the making | work = Ataribox www.ataribox.com| publisher = YouTube| date = June 8, 2017}}</ref> and the following week Chesnais confirmed the company was developing a new game console – the hardware was stated to be based on PC technology, and still under development.<ref>{{citation| url =https://venturebeat.com/2017/06/16/atari-ceo-confirms-the-company-is-working-on-a-new-game-console/| title = Atari CEO confirms the company is working on a new game console| date = June 16, 2017| first =Dean| last = Takahasi | work = venturebeat.com}}</ref> In mid July 2017 an Atari press release confirmed the existence of the aforementioned new hardware, referred to as the "Ataribox". The box design was derived from early Atari designs (e.g. 2600) with a ribbed top surface, and a rise at the back of the console; two versions were announced: one with a traditional wood veneer front, and the other with a glass front. Connectivity options were revealed, including [[HDMI]], [[USB]] (x4), and [[SD card]] – the console was said to support both classic and current games.<ref>{{citation| url =https://www.kotaku.com.au/2017/07/the-first-look-at-the-ataribox-ataris-new-console/| archive-url =https://web.archive.org/web/20170717083420/https://www.kotaku.com.au/2017/07/the-first-look-at-the-ataribox-ataris-new-console/| url-status =dead| archive-date =July 17, 2017| title = The First Look At The Ataribox, Atari's New Console| first = Alex|last = Walker| date = July 17, 2017| work = [[Kotaku Australia]]}}</ref> Also, according to an official company statement of June 22, 2017, the product was to be initially launched via a [[crowdfunding]] campaign in order to minimize any financial risk to the parent company.<ref>{{Cite web |url=https://www.gamekult.com/actualite/atari-precise-la-nature-de-l-ataribox-3050798755.html |title=Atari précise la nature de l'Ataribox |author=Jarod |date=September 27, 2017 |website=Gamekult }}</ref>

[[File:Atari Vcs Oynx.jpg|thumb|[[Atari VCS (2021 console)|Atari VCS]]]]
On September 26, 2017, Atari sent out a press release about the new "[[Atari VCS (2021 console)|Atari VCS]]", which confirmed more details about the console. It runs a Linux operating system, with full access to the underlying OS, but it has a custom interface designed for the TV.<ref>{{Cite news|url=https://www.gamingonlinux.com/articles/atari-are-launching-a-new-gaming-system-the-ataribox-and-it-runs-linux.10418|title=Atari are launching a new gaming system, the 'Ataribox' and it runs Linux|work=GamingOnLinux|access-date=September 26, 2017|language=en}}</ref>

On January 27, 2020, Atari announced a deal with GSD Group to build Atari Hotels, with the first breaking ground in [[Phoenix, Arizona|Phoenix]] in mid-2020. Additional hotels were also planned in [[Las Vegas]], [[Denver]], [[Chicago]], [[Austin, Texas|Austin]], [[Seattle]], [[San Francisco]], and [[San Jose, California|San Jose]]. The company plans to make the hotel experience immersive and accessible to all ages. Hotels are planned to include virtual and augmented reality technologies.<ref>{{Cite news|url=https://atarihotels.com/news/atari-announces-world-class-video-game-themed-atari-hotels-first-atari-hotel-to-begin-construction-in-phoenix-in-mid-2020/|title=ATARI ANNOUNCES WORLD-CLASS VIDEO GAME-THEMED ATARI HOTELS First Atari Hotel to Begin Construction in Phoenix in Mid-2020|work=Atari Hotels|access-date=February 2, 2020|language=en}}</ref><ref>{{Cite web|url=https://www.bisnow.com/national/news/hotel/atari-to-bring-8-hotels-to-the-us-102685|title=Game Company Atari To Open 8 Hotels In The U.S.|website=Bisnow|language=en|access-date=February 25, 2020}}</ref><ref>{{Cite web|url=https://www.tripstodiscover.com/atari-video-game-hotels/|title=Atari to Open 8 Video Game Hotels in the U.S.|website=TripsToDiscover|language=en|access-date=February 28, 2020}}</ref>

On December 16, 2020, Atari shipped the first units of the [[Atari VCS (2021 console)|Atari VCS]] exclusive to backers of the systems [[crowdfunding]] campaign. Atari urged the backers to give feedback on the system so that the company could make changes to improve the product on its official launch.<ref>{{Cite press release|last=ATARI|date=2020-12-16|title=ATARI VCS: Shipping of the Indiegogo backer units Native integration of Google Chrome for enriched content Release of the dedicated VCS Companion App|url=http://www.globenewswire.com/news-release/2020/12/16/2146472/0/en/ATARI-VCS-Shipping-of-the-Indiegogo-backer-units-Native-integration-of-Google-Chrome-for-enriched-content-Release-of-the-dedicated-VCS-Companion-App.html|access-date=2021-03-11|website=GlobeNewswire News Room}}</ref> The consoles only ship to [[North America]], [[Australia]], and [[New Zealand]].<ref>{{cite news |title=Atari VCS hybrid console/PC launches June 10 in New Zealand and Australia |url=https://www.shindig.nz/games/game-news/atari-vcs-hybrid-console-pc-launches-june-10-in-new-zealand-and-australia/ |date=8 June 2021 |url-status=live |archive-date=5 July 2023 |archive-url=https://web.archive.org/web/20230705114302/https://www.shindig.nz/games/game-news/atari-vcs-hybrid-console-pc-launches-june-10-in-new-zealand-and-australia/}}</ref>

In 2020, Atari launched its decentralized cryptocurrency Atari Token in equal partnership with the ICICB Group.<ref>{{Cite press release |date=2020-05-14|title=Atari®️ Teams Up with Arkane Network to Integrate the Atari Token Across Digital Entertainment Ecosystem|url=https://www.globenewswire.com/news-release/2020/05/14/2033545/0/en/Atari-%EF%B8%8F-Teams-Up-with-Arkane-Network-to-Integrate-the-Atari-Token-Across-Digital-Entertainment-Ecosystem.html|access-date=2021-04-04 |publisher=Atari Inc |via=GlobeNewswire News Room|language=en}}</ref><ref>{{Cite press release |date=2021-03-22|title=Atari Extends Hotel Partnership with ICICB Group to more Countries in Europe and Africa, and Asia|url=https://www.globenewswire.com/news-release/2021/03/22/2196572/0/en/Atari-Extends-Hotel-Partnership-with-ICICB-Group-to-more-Countries-in-Europe-and-Africa-and-Asia.html|access-date=2021-03-29 |publisher=Atari |via=GlobeNewswire News Room|language=en}}</ref><ref>{{Cite press release |publisher=ATARI|date=2021-03-22|title=Atari Extends Hotel Partnership with ICICB Group to more Countries in Europe and Africa, and Asia|url=https://www.globenewswire.com/news-release/2021/03/22/2196572/0/en/Atari-Extends-Hotel-Partnership-with-ICICB-Group-to-more-Countries-in-Europe-and-Africa-and-Asia.html|access-date=2021-04-04|website=GlobeNewswire News Room|language=en}}</ref><ref>{{Cite web|last=Trula|first=Esther Miguel|date=2021-03-16|title=Un hotel de Atari en Gibraltar: el último y loco proyecto turístico que aunará videojuegos con retrofuturismo|url=https://magnet.xataka.com/un-mundo-fascinante/hotel-atari-gibraltar-ultimo-loco-proyecto-turistico-que-aunara-videojuegos-retrofuturismo|access-date=2021-04-04|website=Magnet|language=es}}</ref><ref>{{Cite web|title=Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain|url=https://finance.yahoo.com/news/atari-partners-icicb-group-grants-173000236.html|access-date=2021-04-04|website=finance.yahoo.com|date=March 10, 2021 |language=en-GB}}</ref><ref>{{Cite web |title=Atari :® Partners with ICICB Group and Grants Licensing Rights to Build Atari : Hotels in Dubai, Gibraltar, and Spain |date=March 10, 2021 |url=https://www.marketscreener.com/quote/stock/ATARI-S-A-2168735/news/Atari-nbsp-Partners-with-ICICB-Group-and-Grants-Licensing-Rights-to-Build-Atari-nbsp-Hotels-in-32653607/|access-date=2021-04-04 |publisher=MarketScreener |language=en}}</ref> Atari Group announced in March 2020 that it granted ICICB a non-exclusive license to run a cryptocurrency online casino on Atari's website, based on the Atari Token.<ref>{{Cite web|date=2020-03-19|title=Crypto Currency Casino Launch One Of 2020 Goals For Atari Group|url=https://www.gamblingnews.com/news/crypto-currency-casino-launch-one-of-2020-goals-for-atari-group/|access-date=2021-04-05|website=GamblingNews|language=en}}</ref> The group partnering with Atari opened a new company in Gibraltar called Atari Chain LTD.<ref>{{Cite press release |publisher=ATARI|date=2020-03-27|title=Atari: Launch of the Atari Token|url=https://www.globenewswire.com/news-release/2020/03/27/2007876/0/en/Atari-Launch-of-the-Atari-Token.html|access-date=2021-03-29|via=GlobeNewswire News Room|language=en}}</ref><ref>{{Cite web|title=Atari Extends Hotel Partnership with ICICB Group to more Countries in Europe and Africa, and Asia|url=https://finance.yahoo.com/news/atari-extends-hotel-partnership-icicb-070000948.html|access-date=2021-04-05|website=finance.yahoo.com|date=March 22, 2021 |language=en-US}}</ref><ref>{{Cite web|title=Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain|url=https://finance.yahoo.com/news/atari-partners-icicb-group-grants-173000236.html|access-date=2021-04-05|website=finance.yahoo.com|date=March 10, 2021 |language=en-GB}}</ref> In March 2021, Atari extended its partnership with ICICB Group for the development of Atari branded hotels,<ref>{{Cite web|title=Teams Up with Karma the Game of Destiny to Support In-Game Purchases Using Atari Token|url=https://www.gamasutra.com/view/pressreleases/373023/Atari__Teams_Up_with_Karma_the_Game_of_Destiny___to_Support_InGame_Purchases_Using_Atari_Token.php |archive-url=https://web.archive.org/web/20210301134847/https://www.gamasutra.com/view/pressreleases/373023/Atari__Teams_Up_with_Karma_the_Game_of_Destiny___to_Support_InGame_Purchases_Using_Atari_Token.php |url-status=dead |archive-date=March 1, 2021 |access-date=2021-04-04|publisher=www.gamasutra.com|language=en}}</ref><ref>{{Cite web|last=ATARI|date=2020-10-16|title=Atari Token: Public Sale of the Atari Token to begin October 29, 2020 on Bitcoin.com Exchange|url=https://www.globenewswire.com/news-release/2020/10/16/2109670/0/en/Atari-Token-Public-Sale-of-the-Atari-Token-to-begin-October-29-2020-on-Bitcoin-com-Exchange.html|access-date=2021-04-04|website=GlobeNewswire News Room|language=en}}</ref><ref>{{Cite web|date=2021-03-23|title=Atari, ICICB Group Expand Hotel Partnership|url=https://www.licenseglobal.com/video-games/atari-icicb-group-expand-hotel-partnership|access-date=2021-04-05|website=licenseglobal.com|language=en}}</ref> and the first hotels will be constructed at selected locations outside the United States, with [[Dubai]], [[Gibraltar]] and [[Spain]].<ref>{{Cite news|date=2021-03-10|title=ATARI: Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/press-releases/2021-03-10/atari-atari-partners-with-icicb-group-and-grants-licensing-rights-to-build-atari-hotels-in-dubai-gibraltar-and-spain|access-date=2021-04-05}}</ref><ref>{{Cite web|title=Atari Signs Licencing Agreement With ICICB For Atari-Branded Hotels Outside US|url=https://inkedin.com/atari-signs-licencing-agreement-with-icicb-for-atari-branded-hotels-outside-us/59478/|access-date=2021-04-05|website=inkedin.com|date=March 12, 2021|language=en-GB}}</ref><ref>{{Cite web|title=Videogame pioneers, formally announce plans for an Atari-themed hotel to be built in Gibraltar|url=https://www.gbc.gi/news/videogame-pioneers-formally-announce-plans-atari-themed-hotel-be-built-gibraltar|access-date=2021-04-05|website=www.gbc.gi|language=en}}</ref><ref>{{Cite web |title=Atari Expands Hotel Licencing Deal with ICICB to More Countries; Shares Jump 16% |date=March 22, 2021 |url=https://www.marketscreener.com/quote/stock/ATARI-S-A-2168735/news/Atari-Expands-Hotel-Licencing-Deal-with-ICICB-to-More-Countries-Shares-Jump-16-32751795/|access-date=2021-04-05 |publisher=MarketScreener |language=en}}</ref>