Editing Amelia Earhart (section)

=== Celebrity status ===

When Earhart became famous, the press dubbed her "Lady Lindy", because of her physical resemblance to the famous male aviator [[Charles Lindbergh]]{{sfn|Goldstein|Dillon|1997|p=55}}{{sfn|Glines|1997|p=44}} and "Queen of the Air".{{sfn|Rich|1989|p=177}} Immediately after her return to the United States, Earhart undertook an exhausting lecture tour in 1928 and 1929. Putnam had undertaken to heavily promote Earhart in a campaign that included publishing a book she wrote, a series of new lecture tours, and using pictures of her in media endorsements for products including luggage. A [[Lucky Strike]] cigarettes endorsement caused ''[[McCall's]]'' magazine to retract their offer.{{sfn|Pearce|1988|p=76}} The money Earhart made from Lucky Strike had been intended to support [[Richard Evelyn Byrd]]'s imminent expedition to the South Pole.{{sfn|Pearce|1988|p=76}}

The marketing campaign by both Earhart and Putnam was successful in establishing the Earhart mystique in the public psyche.<ref>Crouch, Tom D. [https://web.archive.org/web/20070929121928/http://www.americanheritage.com/rss/articles/web/20070702-fred-noonan-lockheed-electra-george-putnam-tighar-ric-gillespie-david-jourdan.shtml "Searching for Amelia Earhart."] ''Invention & Technology'', Summer 2007 via americanheritage.com. (archived). accessed: July 2, 2010.</ref> Rather than simply endorsing the products, Earhart became involved in the promotions, especially in women's fashions. The "active living" lines that were sold in stores such as [[Macy's]] were an expression of Earhart's new image.<ref>V Morell (1998) Amelia Earhart. [[National Geographic (magazine)|National Geographic]] '''193'''(1), 112–135</ref> Her concept of simple, natural lines matched with wrinkle-proof, washable materials was the embodiment of a sleek, purposeful, but feminine "A.E.", the familiar name she used with family and friends.{{sfn|Rich|1989|p=177}}{{sfn|Lovell|1989|p=135}} Celebrity endorsements helped Earhart finance her flying.<ref>[http://www.ameliaearhartmuseum.org/ "Biography of Amelia Earhart."] {{webarchive|url=https://web.archive.org/web/20061205052158/http://ameliaearhartmuseum.org/ |date=December 5, 2006 }} ''Amelia Earhart Birthplace Museum''. accessed: July 2, 2010.</ref>