Editing 1970 FIFA World Cup (section)

==Tournament review==
[[Image:1970 FIFA World Cup mascot.png|thumb|upright|Juanito was the official tournament mascot.]]

===Group stage===
Following the opening ceremony host nation [[Mexico national football team|Mexico]] faced the [[Soviet Union national football team|Soviet Union]]; this was the last time until the [[2006 FIFA World Cup|2006 World Cup]] that the host nation's first match rather than the World Cup holders' began the tournament.<ref>{{cite web |url=http://voices.yahoo.com/the-fifa-world-cup-opening-day-match-history-facts-6198096.html |publisher=[[Yahoo]] |title=The FIFA World Cup Opening Day Match History, Facts and Winners |date=11 June 2010 |access-date=7 July 2013 |archive-url=https://archive.today/20130707010841/http://voices.yahoo.com/the-fifa-world-cup-opening-day-match-history-facts-6198096.html |archive-date=7 July 2013 |url-status=dead}}</ref> Both this opening match of Group 1 and many others during the competition kicked off at noon for the benefit of European television schedules, meaning play under the midday sun.<ref name="FIFA overview"/> The match produced a goalless draw, prompting some media to predict the entire tournament would be played at the slow tempo that featured in this game given the conditions involved.<ref>{{cite news|url=https://news.google.com/newspapers?id=dgkyAAAAIBAJ&dq=world%20cup&pg=5472%2C306381|newspaper=[[The Age]] |title=Big yawn as World Cup rivals draw|date=2 June 1970}}</ref><ref>{{cite news|url=https://news.google.com/newspapers?id=dgkyAAAAIBAJ&dq=world%20cup&pg=5472%2C306381|newspaper=[[The Pittsburgh Press]] |title=World Cup slowdown bores fans|date=1 June 1970}}</ref> Following the half-time interval [[Anatoliy Puzach]] became the first substitute to be used in FIFA World Cup history as the Soviets made use of the new competition rule.<ref name="Stat Kit"/> Both teams won their remaining two games to progress from the group at the expense of [[Belgium national football team|Belgium]] and World Cup debutants [[El Salvador national football team|El Salvador]].

Group 2 was the lowest-scoring of the groups with only six goals in its six matches as [[Uruguay national football team|Uruguay]], [[1967 South American Championship|reigning South America champions]], and [[Italy national football team|Italy]], the [[UEFA Euro 1968|reigning European champions]], edged past [[Sweden men's national football team|Sweden]] and [[Israel national football team|Israel]]. Sweden would have progressed if they had produced a two-goal victory against Uruguay in their final game, but it was not until the final minute that they scored the only goal of the game.<ref>{{cite news|url=https://news.google.com/newspapers?id=7pplAAAAIBAJ&dq=grahn&pg=1156%2C4016343|newspaper=[[The Vancouver Sun]] |title=Pele keeps Brazilians on right track|date=11 June 1970}}</ref> Hours before the game FIFA elected to replace the scheduled referee after bribery rumours – later dismissed by FIFA<ref name="Lots draw">{{cite news|url=https://news.google.com/newspapers?id=af1XAAAAIBAJ&pg=1800%2C1004892|work=[[The Bulletin (Bend)|The Bulletin]] |title=Mexico draws tiny stadium|date=13 June 1970}}</ref> – arose in Mexico.<ref>{{cite news|url=https://news.google.com/newspapers?id=PKgkAAAAIBAJ&dq=stanley%20rous&pg=2578%2C388872|newspaper=[[Reading Eagle]] |title=Bribe rumours stir soccer|date=11 June 1970}}</ref> The 1–0 result meant Uruguay advanced, to be joined by Italy after they avoided defeat in the group finale against Israel.<ref>{{cite news|url=https://news.google.com/newspapers?id=1YsyAAAAIBAJ&dq=italy%20israel&pg=4602%2C3046102|newspaper=[[The Gazette (Montreal)]] |title=Mexico, England, Italy in quarter-finals|date=12 June 1970}}</ref>

Owing to the lack of a seeding system, Group 3 allowed the reigning World Cup holders [[England national football team|England]] to be paired together with the two-time former champion [[Brazil national football team|Brazil]], considered by many the pre-tournament favourites for the trophy.<ref name="FIFA seeding"/> England's preparations were hampered by the arrest of their captain [[Bobby Moore]] in Colombia for [[Bogotá Bracelet|allegedly stealing a bracelet from a jeweller's shop]];<ref>{{cite news|url=https://news.google.com/newspapers?id=oIJlAAAAIBAJ&dq=england&pg=1915%2C178046|newspaper=[[The Indian Express]] |title=England soccer captain held for shop-lifting|date=27 May 1970}}</ref> the charges were later dropped.<ref>{{cite news |url=http://news.bbc.co.uk/onthisday/hi/dates/stories/august/20/newsid_4537000/4537235.stm|publisher=[[BBC]] |title=1970: Bobby Moore cleared of stealing|date=20 August 1970 }}</ref> The attitude of their manager [[Alf Ramsey]] and the English media in general was perceived by many locals as unfriendly and xenophobic toward Mexico's hosting of the competition, which meant the English team received a largely hostile response during the competition.<ref name="Dawson"/><ref>{{cite news|url=https://news.google.com/newspapers?id=WpJAAAAAIBAJ&dq=england&pg=5171%2C2908927|newspaper=[[The Herald (Glasgow)|Glasgow Herald]] |title=England lose popularity contest|date=13 June 1970}}</ref><ref name="English win first World Cup match">{{cite news|url=https://news.google.com/newspapers?id=0-5LAAAAIBAJ&dq=england%20boos&pg=6955%2C497354|newspaper=[[The Spokesman-Review]] |title=English win first World Cup match|date=2 June 1970}}</ref><ref>{{cite news|url=https://news.google.com/newspapers?id=QkkqAAAAIBAJ&dq=bulgaria&pg=3667%2C489028|newspaper=[[Pittsburgh Press]] |title=British take villain role in World Cup|date=2 June 1970}}</ref><ref>{{Cite news |title=Young Mexicans jeer England |page=14 |newspaper=The Times |location=London |date=14 May 1970 }}</ref><ref>{{cite news|url=https://news.google.com/newspapers?id=0-5LAAAAIBAJ&dq=england%20boos&pg=6955%2C497354|newspaper=[[The Herald (Glasgow)|Glasgow Herald]] |title=Pele and other top Brazilians may miss Romanian game|date=9 June 1970}}</ref><ref name="Times review">{{Cite news |title=World Cup Review: Firm authority respected |page=15 |newspaper=The Times |location=London |date=23 June 1970 }}</ref>

With both having won their opening games – against [[Czechoslovakia national football team|Czechoslovakia]] and [[Romania national football team|Romania]], respectively<ref name="4 June">{{cite news|url=https://news.google.com/newspapers?id=UpJAAAAAIBAJ&dq=morocco&pg=3092%2C854609|newspaper=[[The Herald (Glasgow)|Glasgow Herald]] |title=Brazil hit back against Czechs|date=4 June 1970}}</ref><ref>{{cite news|url=https://news.google.com/newspapers?id=asgyAAAAIBAJ&dq=peru&pg=944%2C576325|newspaper=[[Ottawa Citizen]] |title=Fans whistles and boos as England wins, 1–0|date=3 June 1970}}</ref> – Brazil met England in the group's most famed match.<ref>{{cite web|url=https://www.fifa.com/classicfootball/matches/world-cup/match=1764/index.html|archive-url=https://web.archive.org/web/20130328221346/http://www.fifa.com/classicfootball/matches/world-cup/match=1764/index.html|url-status=dead|archive-date=28 March 2013|publisher=FIFA |title=The Final that never was}}</ref> Although [[Gordon Banks]] in the English goal denied [[Pelé]] from close range with a reflex save that Pelé himself cited as the greatest of his career,<ref>{{cite web |url=https://www.fifa.com/classicfootball/players/player=174372/index.html|archive-url=https://web.archive.org/web/20110122063954/http://www.fifa.com/classicfootball/players/player=174372/index.html|url-status=dead|archive-date=22 January 2011|publisher=FIFA |title=Gordon Banks: The keeper who stunned the King}}</ref><ref>{{cite web|url=http://www.espn.co.uk/football/sport/story/191816.html |publisher=[[ESPN]] |title=Brazil mix enough method to their magic |date=7 February 2013 |access-date=7 July 2013 |archive-url=https://web.archive.org/web/20140222034941/http://www.espn.co.uk/football/sport/story/191816.html |archive-date=22 February 2014 |url-status=live }}</ref> a second half goal from [[Jairzinho]] won the match for Brazil, after which England squandered several excellent opportunities to equalise.<ref>{{cite news|url=https://news.google.com/newspapers?id=bcgyAAAAIBAJ&dq=england%20brazil%20astle&pg=6044%2C2260014|newspaper=[[Ottawa Citizen]] |title=Fireworks erupt after Brazilian goal beats England lose popularity contest|date=8 June 1970}}</ref><ref>{{cite news|url=https://news.google.com/newspapers?id=7GsyAAAAIBAJ&dq=england%20brazil%20astle&pg=5988%2C2109089|newspaper=[[Beaver County Times]] |title=Back to school for England after World Cup Soccer loss|date=8 June 1970}}</ref> Both teams then won their final group games to progress to the knockout stage.<ref>{{cite news|url=https://news.google.com/newspapers?id=3uRUAAAAIBAJ&dq=peru&pg=3059%2C2126529|newspaper=[[The Leader-Post]] |title=England rides boot of Clarke to eights|date=11 June 1970}}</ref>

Play in Group 4 began with [[Bulgaria national football team|Bulgaria]] taking a two-goal lead against [[Peru national football team|Peru]], but a second half comeback gave the South Americans a 3–2 victory.<ref>{{cite news|url=https://news.google.com/newspapers?id=asgyAAAAIBAJ&dq=peru&pg=1783%2C575623|newspaper=[[Ottawa Citizen]] |title=Peru's comeback|date=3 June 1970}}</ref> [[Morocco national football team|Morocco]], the first [[African nations at the FIFA World Cup|African World Cup representatives]] since 1934,<ref name="African history"/> also began strongly by taking the lead against the 1966 runners-up [[Germany national football team|West Germany]], but the Germans came back to win 2–1.<ref name="4 June"/> West Germany also went behind against Bulgaria in their second match, but a [[Gerd Müller]] hat-trick helped them recover and win 5–2; the eventual [[FIFA World Cup awards#Golden Boot|Golden Boot winner]] Müller hit another [[FIFA World Cup hat-tricks|hat-trick]] – the only hat-tricks of the entire tournament.<ref>{{cite web |url=https://www.fifa.com/mm/document/fifafacts/mcwc/ip-301_02a_fwc_goals_22689.pdf|archive-url=https://web.archive.org/web/20081203015017/http://www.fifa.com/mm/document/fifafacts/mcwc/ip-301_02a_fwc_goals_22689.pdf|url-status=dead|archive-date=3 December 2008|publisher=FIFA |title=FIFA World Cup goals}}</ref> – to win the group against Peru.<ref>{{cite news|url=https://news.google.com/newspapers?id=EU5SAAAAIBAJ&pg=6128,411061&dq=peru&hl=en|newspaper=[[The St. Petersburg Times (Russia)|The St. Petersburg Times]]|title=Germany, Brazil lead World Cup|date=11 June 1970}}</ref>

===Knockout stage===
====Quarter-finals====
Mexico and the Soviet Union had finished tied at the top of Group 1 on both points and goal difference, meaning that the drawing of lots was required to rank them. On 12 June, the draw allocated the Soviet Union the group winners' berth, meaning that they would face Uruguay at the [[Estadio Azteca]], while the host nation were paired against Italy in the smaller [[Estadio Nemesio Díez|Toluca venue]].<ref name="Lots draw"/><ref>{{cite news|url=https://news.google.com/newspapers?id=WpJAAAAAIBAJ&dq=england&pg=5625%2C2911830|newspaper=[[The Herald (Glasgow)|Glasgow Herald]] |title=Mexico travel to play Italy|date=13 June 1970}}</ref> Mexican officials unsuccessfully appealed to FIFA to stage their game in the capital to avoid traffic problems.<ref name="Lots draw"/> The hosts took the lead against Italy with a [[José Luis González Dávila|José Luis González]] goal, but his teammate [[Javier Guzmán]] equalised with an [[Own goal#Association football|own goal]] before half-time. Italy then dominated the second half to progress to the semi-finals with a 4–1 win.<ref>{{Cite news |title=Italy crush Mexico |page=13 |newspaper=The Times |location=London |date=15 June 1970 }}</ref> The Soviet Union were also eliminated in their quarter-final when a [[Víctor Espárrago]] header three minutes from the end of extra-time sent Uruguay through.<ref>{{Cite news |title=Well-timed winner |page=13 |newspaper=The Times |location=London |date=15 June 1970 }}</ref> The Soviets had stopped play during Uruguay's attack leading to the goal, believing that the ball had crossed the touchline.

[[File:WorldCup1970lposter.jpg|thumb|upright|Official poster]]
The all-South America tie in [[Guadalajara]] was the highest-scoring of the four quarter-finals as Brazil recorded a 4–2 triumph over Peru. The match is considered to be one of the most entertaining matches in World Cup history: Brazil shot 27 times; Peru, 22. Next came a rematch of [[1966 FIFA World Cup Final|the previous World Cup final]] between England and West Germany that took place in [[León, Guanajuato|León]]. The reigning champions took a two-goal lead, but [[Franz Beckenbauer]] halved the deficit when his low shot beat England's second-choice goalkeeper [[Peter Bonetti]], who was playing after [[Gordon Banks]] suffered food poisoning the day before.<ref>{{cite news|url=https://news.google.com/newspapers?id=8ZplAAAAIBAJ&dq=gordon%20banks&pg=1436%2C5653168|newspaper=[[The Vancouver Sun]] |title=Defending champs knocked out|date=15 June 1970}}</ref><ref>{{cite news |url=https://www.telegraph.co.uk/sport/football/teams/england/7824156/World-Cup-2010-Robert-Green-I-know-how-you-feel-says-ex-England-keeper-Peter-Bonetti.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/sport/football/teams/england/7824156/World-Cup-2010-Robert-Green-I-know-how-you-feel-says-ex-England-keeper-Peter-Bonetti.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|newspaper=[[The Daily Telegraph]] |title=Robert Green, I know how you feel, says ex-England keeper Peter Bonetti|date=13 June 2010}}{{cbignore}}</ref> Eight minutes from time, an [[Uwe Seeler]] header levelled the score. England's [[Geoff Hurst]] then had an apparently legitimate goal ruled out for offside.<ref>{{cite news |title=Germans turn tide against England |url=http://news.bbc.co.uk/sport3/worldcup2002/hi/history/newsid_1753000/1753266.stm |access-date=10 June 2019 |work=BBC Sport |date=4 April 2002}}</ref><ref>England: The Official F.A History, Niall Edworthy, Virgin Publishers, 1997, {{ISBN|1-85227-699-1}}.</ref> An extra-time goal from [[Gerd Müller]] brought (West) Germany's first-ever competitive victory over England.<ref>{{cite web|url=http://footballrepublik.com/bundesliga-50-the-birth-of-the-professional-game/ |publisher=Football Republik |title=Bundesliga 50 – The birth of Germany's Professional Game |date=9 June 2013 |access-date=7 July 2013 |archive-url=https://web.archive.org/web/20130618015533/http://footballrepublik.com/bundesliga-50-the-birth-of-the-professional-game/ |archive-date=18 June 2013 |url-status=live }}</ref><ref>{{cite book|last=Downing|first=David|title=The Best of Enemies: England v Germany|publisher=Bloomsbury Publishing|year=2001}}</ref>

====Semi-finals====
[[File:Game of the Century Plaque.jpg|thumb|right|Plaque commemorating the "[[Game of the Century (football)|Game of the Century]]"]]
All four of the semi-finalists were former world champions, with the line-up guaranteeing a final between Europe and South America. In the all-South American tie, controversially switched from the capital to the lower altitude of Guadalajara,<ref>{{cite news|url=https://news.google.com/newspapers?id=4ORUAAAAIBAJ&dq=stadium&pg=2613%2C2679561|newspaper=[[The Leader-Post]] |title=Italy favored to win cup|date=16 June 1970}}</ref> Brazil came from behind to defeat Uruguay 3–1 and earn the right to contest their fourth World Cup Final. Two Brazilian goals in the final 15 minutes decided a match that had been evenly-matched until that point.<ref>{{cite news|url=https://news.google.com/newspapers?id=zN0RAAAAIBAJ&dq=clodoaldo&pg=7147%2C1445296|newspaper=[[The Spokesman-Review]] |title=Italy meets Brazilians on Sunday|date=19 June 1970}}</ref> The all-European meeting between Italy and West Germany produced a match regarded by many as one of the greatest World Cup games of all time. Having led from the eighth minute through [[Roberto Boninsegna]]'s strike, Italy were pegged back in injury time when sweeper [[Karl-Heinz Schnellinger]] scored his only international goal.<ref>{{cite web |url=https://www.dfb.de/index.php?action=search&liga=Nationalmannschaft&id=500397&lang=E&no_cache=1&name=%3BSchnellinger&gegner=|publisher=[[German Football Association]] |title=Players Info: Schnellinger}}</ref> Extra-time brought five more goals as the lead swung between the two sides until [[Gianni Rivera]] gave the ''Azzurri'' a decisive 4–3 lead.<ref>{{cite news|url=https://news.google.com/newspapers?id=zN0RAAAAIBAJ&dq=clodoaldo&pg=7147%2C1445296|newspaper=[[Reading Eagle]] |title=World Cup Soccer Finalists|date=18 June 1970}}</ref> The match subsequently became known as the "[[Italy v West Germany (1970 FIFA World Cup)|Game of the Century]]",<ref name="Game of the Century">{{cite web |url=https://www.fifa.com/classicfootball/matches/world-cup/match=1838/index.html|archive-url=https://web.archive.org/web/20130327164350/http://www.fifa.com/classicfootball/matches/world-cup/match=1838/index.html|url-status=dead|archive-date=27 March 2013|publisher=FIFA |title=A test of endurance and will}}</ref> and today has a plaque outside the Estadio Azteca to commemorate it. West Germany went on to defeat Uruguay 1–0 in the third-place match.<ref>{{cite news|url=https://www.nytimes.com/1970/06/21/archives/west-germany-conquers-uruguay-10-for-third-place-in-world-cup.html|agency=[[Associated Press]] |title=West Germany conquers Uruguay, 1–0, for Third Place in World Cup Soccer|work=The New York Times |date=20 June 1970}}</ref>

====Final====
In [[1970 FIFA World Cup Final|the final]], Brazil opened the scoring when [[Pelé]] headed in a cross from [[Rivellino]] in the 18th minute, but [[Roberto Boninsegna]] equalised for Italy after a series of blunders in the Brazilian defence.<ref name="Final">{{cite web|url=https://www.fifa.com/classicfootball/matches/world-cup/match=1765/index.html|archive-url=https://web.archive.org/web/20130427091042/http://www.fifa.com/classicfootball/matches/world-cup/match=1765/index.html|url-status=dead|archive-date=27 April 2013|publisher=FIFA |title=Sizzling Brazil stun the Azteca}}</ref> The match remained level until the 65th minute when a powerful shot from [[Gérson]] restored the Brazilians' lead. Further goals from [[Jairzinho]] and [[Carlos Alberto Torres|Carlos Alberto]] rewarded Brazil's attacking play and secured a 4–1 victory and a record third World Cup triumph, which earned them the right to permanently keep the [[FIFA World Cup Trophy#Jules Rimet Trophy|Jules Rimet Trophy]].<ref name="Final"/><ref>{{cite book|last=Lisi|first=Clemente Angelo|title=A History of the World Cup: 1930–2010|url=https://archive.org/details/historyofworldcu0000lisi|url-access=registration|page=[https://archive.org/details/historyofworldcu0000lisi/page/167 167]|publisher=Scarecrow Press|year=2007|isbn=9780810859050 }}</ref>

===Legacy===
Both the [[Brazil at the 1970 FIFA World Cup|Brazilian team]] that were crowned champions of the 1970 World Cup and the tournament itself have become regarded as among the very finest in the history of the FIFA World Cup.<ref name="BBC review"/><ref name="Brazil poll"/><ref name="Herald">{{cite news|url=http://www.heraldscotland.com/sport/opinion/the-1970-world-cup-is-recalled-fondly-and-in-glorious-technicolour.19412390 |newspaper=[[The Herald (Glasgow)|The Herald]] |title=The 1970 World Cup is recalled fondly, and in glorious technicolour |date=17 November 2012 |access-date=7 July 2013 |archive-url=https://web.archive.org/web/20140112223946/http://www.heraldscotland.com/sport/opinion/the-1970-world-cup-is-recalled-fondly-and-in-glorious-technicolour.19412390 |archive-date=12 January 2014 |url-status=live }}</ref><ref>{{cite web |url=http://fourfourtwo.com/blogs/championsleague/archive/2009/03/14/1970-and-all-that.aspx |publisher=[[Four Four Two]] |title=1970: The definitive World Cup... |date=14 March 2009 |access-date=7 July 2013 |archive-url=https://web.archive.org/web/20120629083835/http://fourfourtwo.com/blogs/championsleague/archive/2009/03/14/1970-and-all-that.aspx |archive-date=29 June 2012 |url-status=dead}}</ref> In contrast to the more physical style of play that had dominated the previous two tournaments, the 1970 Finals are noted for the attacking play adopted by most teams.<ref name="Castrol"/><ref name="Brasil 2014"/><ref name="Technical Report"/>

[[Image:Adidas Telstar.jpg|thumb|150px|[[Adidas Telstar]] of [[1974 FIFA World Cup|1974]]]]

For the first time at a World Cup Finals, referees could issue [[Fouls and misconduct (association football)|yellow and red cards]] (a system that is now commonplace at every level of football worldwide),<ref>{{cite web|url=https://www.fifa.com/aboutfifa/footballdevelopment/technicalsupport/refereeing/news/newsid=80623/index.html|archive-url=https://web.archive.org/web/20111023004530/http://www.fifa.com/aboutfifa/footballdevelopment/technicalsupport/refereeing/news/newsid=80623/index.html|url-status=dead|archive-date=23 October 2011|publisher=FIFA |title=Ken Aston – the inventor of yellow and red cards|date=15 January 2002}}</ref> yet, in contrast to the previous tournaments (besides the 1950 edition) and all subsequent tournaments to date, no player was expelled from play.<ref>{{cite web |url=http://espnfc.com/world-cup/columns/story?id=696767&cc=5739&ver=global |publisher=[[ESPN]] |title=World Cup History 1970 |date=10 November 2009 |access-date=7 July 2013 |archive-url=https://web.archive.org/web/20140118123901/http://espnfc.com/world-cup/columns/story?id=696767&cc=5739&ver=global |archive-date=18 January 2014 |url-status=dead}}</ref> The officiating of the opening match, commentated by some media as overly strict,<ref>{{cite news|url=https://news.google.com/newspapers?id=zIsyAAAAIBAJ&dq=referee&pg=2723%2C294839|newspaper=[[The Gazette (Montreal)]] |title=England begins soccer defence today|date=2 June 1970}}</ref><ref>{{cite news|url=https://www.nytimes.com/1970/06/21/archives/west-germany-conquers-uruguay-10-for-third-place-in-world-cup.html|work=[[The New York Times]] |title=Mexican standoff?|date=7 June 1970}}</ref><ref>{{Cite news |title=Strict control needed in combustible situation |page=5 |newspaper=The Times |location=London |date=26 September 1970 }}</ref> set a standard of discipline that instead helped protect skillful players in accordance with FIFA's stated wish.<ref name="Times review"/><ref>{{cite news|url=https://news.google.com/newspapers?id=aMgyAAAAIBAJ&dq=referee&pg=930%2C77278|newspaper=[[Ottawa Citizen]] |title=Clean, dull soccer start|date=1 June 1970}}</ref><ref>{{cite news|url=https://news.google.com/newspapers?id=QNozAAAAIBAJ&dq=fifa&pg=6630%2C7865175|newspaper=[[Eugene Register-Guard]] |title=Officials determined to police World Soccer Championships|date=30 May 1970}}</ref>

The eventual champions Brazil, led by [[Carlos Alberto Torres|Carlos Alberto]], and featuring [[Pelé]], [[Clodoaldo]], [[Gérson]], [[Jairzinho]], [[Rivellino]], and [[Tostão]], is often cited as the greatest-ever World Cup team.<ref name="BBC review"/><ref name="Brazil poll"/><ref name="Independent"/> They won all of their six games on the way to the title, and had also won every one of [[1970 FIFA World Cup qualification#Group 2 2|their qualifying fixtures]].<ref name="Perfect record"/> [[Jairzinho]]'s feat of scoring in every finals match likewise has yet to be equalled.<ref>{{cite web |url=https://www.fifa.com/classicfootball/players/player=63879/index.html|archive-url=https://web.archive.org/web/20120514024048/http://www.fifa.com/classicfootball/players/player=63879/index.html|url-status=dead|archive-date=14 May 2012|publisher=FIFA |title=Jairzinho: The Hurricane that never blew out}}</ref> Coach [[Mário Zagallo]] became the first man to win the World Cup as both a player ([[1958 FIFA World Cup|1958]], [[1962 FIFA World Cup|1962]]) and coach.<ref>{{cite web |url=https://www.fifa.com/classicfootball/coaches/coach=61571/index.html|archive-url=https://web.archive.org/web/20080302013400/http://www.fifa.com/classicfootball/coaches/coach=61571/index.html|url-status=dead|archive-date=2 March 2008|publisher=FIFA |title=Mario Zagallo: None hungrier than Brazil's lone wolf}}</ref>

This was the first World Cup to use the [[Adidas Telstar|Telstar]] ball from [[Adidas]] (who have supplied every World Cup match ball to date), introduced as the "Telstar Erlast" for the [[1968 European Football Championship]]. The Telstar was the first World Cup ball to use the now-familiar [[truncated icosahedron]] for its design, consisting of 12 black [[pentagon]]al and 20 white [[hexagon]]al panels.<ref name="fifalist">{{cite web|url=http://footballs.fifa.com/Football-Facts/FIFA-World-Cup-Footballs#eztoc717_0_1_11|title=1970 Mexico|work=The Footballs during the FIFA World Cup|publisher=FIFA|access-date=17 September 2011|archive-url=https://web.archive.org/web/20131128080230/http://footballs.fifa.com/Football-Facts/FIFA-World-Cup-Footballs#eztoc717_0_1_11|archive-date=28 November 2013|url-status=dead}}</ref><ref name="soccerballworld">{{cite web|url=http://www.soccerballworld.com/HistoryWCBalls.htm|title=The History of the Official World Cup Match Balls|work=SoccerBallWorld|publisher=Rig-Tech Inc|access-date=17 September 2011}}</ref> The 32-panel configuration had been introduced in 1962 by [[Select Sport]],<ref>{{cite web|url=http://www.select-sport.com/script/site/page.asp?artid=124&cat_id=84 |title=The Story of Select |publisher=Select Sport |access-date=17 September 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111003032057/http://www.select-sport.com/script/site/page.asp?artid=124&cat_id=84 |archive-date=3 October 2011 }}</ref><ref name="Bernsen">{{cite journal|last=Bernsen|first=Jens|year=1992|title=Vi er røde, vi er hvide|journal=Design DK|publisher=Dansk Design Centre|issn=0906-9194|language=da}}</ref> and was also used in the official logo for the 1970 World Cup.<ref>{{cite web|url=https://www.fifa.com/worldcup/archive/edition=32/index.html|archive-url=https://web.archive.org/web/20070603185337/http://fifa.com/worldcup/archive/edition=32/index.html|url-status=dead|archive-date=3 June 2007|title=1970 FIFA World Cup Mexico|work=Previous FIFA World Cups|publisher=FIFA|access-date=17 September 2011}}</ref> The black-and-white pattern, to aid visibility on [[black and white television]] broadcasts (which was still commonplace then, as colour television was rare in many parts of the world), was also well established before the Telstar.<ref name="Bernsen" /><ref>See [[Getty Images]] photos:
* [http://www.gettyimages.co.uk/detail/53324431/Hulton-Archive #53324431] [[1965 European Cup Final]]
* [http://www.gettyimages.co.uk/detail/3376509/Hulton-Archive #3376509] Terry Venables in 1965
* [http://www.gettyimages.co.uk/detail/81398917/Sports-Illustrated #81398917] New York Champions Cup 1966
* [http://www.gettyimages.co.uk/detail/2887049/Hulton-Archive #2887049] [[1967 European Cup Winners' Cup Final]]
</ref> The name came from the [[Telstar|Telstar communications satellite]], which was roughly spherical and dotted with solar panels, somewhat similar in appearance to the football.<ref name="fifalist"/>

===Merchandise===
Forming a partnership with [[FIFA]] in 1970, [[Panini Group|Panini]] published its first FIFA World Cup [[sticker album]] for the 1970 World Cup, initiating a global craze for collecting and trading stickers.<ref>{{cite news |title=Brand collaborations |url=https://www.fifa.com/about-fifa/marketing/licensing/brand-collaborations.html |archive-url=https://web.archive.org/web/20150508222147/http://www.fifa.com/about-fifa/marketing/licensing/brand-collaborations.html |url-status=dead |archive-date=8 May 2015 |access-date=8 September 2018 |publisher=FIFA}}</ref><ref>{{cite news |title=Panini World Cup sticker book |url=https://www.theguardian.com/football/2018/mar/29/cost-to-fill-panini-world-cup-sticker-book-is-734-says-maths-prof |access-date=3 September 2018 |work=The Guardian}}</ref><ref>[https://www.si.com/soccer/2018/06/06/panini-world-cup-sticker-album-history-tradition "The Magic, Global Craze and Tradition of Panini's World Cup Sticker Albums"]. ''Sports Illustrated''. Retrieved 2 September 2018</ref> In 2017, a complete 1970 World Cup Panini sticker album signed by [[Pelé]] sold for a record £10,450.<ref>{{cite news |title=Panini 1970 World Cup album signed by Pele auctions for £10,450 |url=http://www.espn.co.uk/football/brazil/story/3090645/panini-1970-world-cup-album-signed-by-pele-auctions-for-10,450 |access-date=3 September 2018 |publisher=ESPN}}</ref><ref>{{cite news |title=The world's most expensive Panini album, signed by Brazilian legend Pele, has been auctioned off for £10,450 |url=https://www.irishmirror.ie/sport/soccer/soccer-news/worlds-most-expensive-panini-album-10110089 |access-date=3 September 2018 |work=Irish Mirror}}</ref>