Editing West Windsor, New Jersey (section)

== Economy ==
West Windsor's economy includes a mix of corporate, retail and local services. [[NRG Energy]], a company specializing in electricity generation and retail, has its corporate headquarters located in West Windsor.<ref>Mulvaney, Nicole. [https://www.nj.com/mercer/2014/08/west_windsor_officials_tout_sustainability_elements_of_nrg_energys_new_40m_headquarters.html "NRG Energy's new $40M headquarters in West Windsor taps into power-saving technology"], NJ Advance Media for [[NJ.com]], August 29, 2014. Accessed October 11, 2024. "From its solar paneled parking canopies to its rainwater storage system and other energy-saving elements in between, NRG Energy's new $40 million headquarters will be a true "green development," township officials said today. West Windsor's planning board in May granted real estate developer Boston Properties approval to construct a 120,500-square-foot building in Carnegie Center that NRG, a power generation and retail electricity business, will move into by the first quarter of 2016."</ref><ref>[http://www.nrgenergy.com/contact/index.htm Contact Us] {{Webarchive|url=https://web.archive.org/web/20140626020620/http://www.nrgenergy.com/contact/index.htm |date=June 26, 2014 }}, [[NRG Energy]]. Accessed July 25, 2010. "211 Carnegie Center, Princeton, NJ 08540-6213."</ref><ref>[https://www.westwindsornj.org/images/maps/Zoning-Map.pdf Zoning Map], Township of West Windsor. Accessed October 11, 2024.</ref>

The township benefits from its proximity to New York City and Philadelphia, making it an attractive location for businesses and sectors such as finance, technology, and healthcare. Several small and medium-sized enterprises operate within the township, ranging from local startups to regional offices of larger corporations.<ref> [https://www.westwindsornj.org/development-activity Development Activity], West Windsor Township. Accessed September 29, 2024.</ref> Retail centers, such as the [[MarketFair]] in West Windsor, and the nearby [[Quaker Bridge Mall]] in [[Lawrence Township, Mercer County, New Jersey|Lawrence Township]], also drive commerce and attract customers from surrounding communities.<ref>[https://www.marketfairshoppes.com/press-release/lifestyle-center-marketfair-reopens-center-with-increased-health-and-safety-measures-june-29 "Lifestyle Center MarketFair Reopens Center with Increased Health and Safety Measures June 29"], [[MarketFair]], press release dated June 30, 2020. Accessed October 11, 2024. "MarketFair is a 242,000 square foot retail destination located along Route 1 in West Windsor, New Jersey."</ref>

Agriculture remains a small but notable part of West Windsor's economy, with local farms contributing to the region's farmers' markets and community-supported agriculture programs. These farms offer fresh produce and promote agricultural practices that appeal to environmentally-conscious residents. <ref>[https://www.westwindsorfarmersmarket.org/ West Windsor Farmers Market] West Windsor Community Farmers' Market. Accessed September 29, 2024.</ref> The township's support for green initiatives and environmentally-friendly policies has also made it an appealing place for businesses and residents focused on sustainability. <ref>[https://mercersustainabilitycoalition.org/west-windsor-township/ West Windsor Township: Solar and Sustainability Initiatives],  Mercer County Sustainability Coalition. Accessed October 11, 2024.</ref>