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West Bromwich Albion F.C.
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====Kit sponsors==== BSR Housewares became the club's first shirt [[English football sponsorship|sponsor]] during the 1981β82 season.<ref name="Historical Kits" /> The club's shirts have been sponsored for the majority of the time since then, although there was no shirt sponsor at the end of the 1993β94 season, after local solicitors Coucher & Shaw were closed down by the [[Law Society of England and Wales]].<ref>{{cite news|last=Foster |first=Howard |author2=Lightfoot, Liz |title=Solicitors' image soiled by surge of complaints |url=http://corruptlawyers.co.uk/articles.aspx |publisher=[[Sunday Times]] (reproduced at CorruptLawyers.co.uk) |date=6 February 1994 |access-date=25 August 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080928055214/http://corruptlawyers.co.uk/articles.aspx |archive-date=28 September 2008 }}</ref> Unusually for a Premier League club, Albion were again without a shirt sponsor for the start of the 2008β09 campaign, as negotiations with a new sponsor were still ongoing when the season began.<ref>{{cite news | last = Atkinson | first = Simon | title = Does Baggies shirt saga signify Premiership slowdown? | url = http://news.bbc.co.uk/1/hi/business/7563013.stm | work = BBC News | date = 15 August 2008 | access-date = 25 August 2008 | archive-date = 18 September 2008 | archive-url = https://web.archive.org/web/20080918130144/http://news.bbc.co.uk/1/hi/business/7563013.stm | url-status = live }}</ref> The longest-running shirt sponsorship deal agreed by the club ran for seven seasons between 1997 and 2004 with the [[West Bromwich Building Society]].<ref name="Historical Kits" /><ref>{{cite news | title = Baggies shirt sponsorship up for grabs | url = http://www.wba.premiumtv.co.uk/page/News/0,,10366~485609,00.html | publisher = West Bromwich Albion F.C. | date = 10 February 2004<!--Date of article incorrectly states 17 November 2004. Site search gives correct date.--> | access-date = 11 November 2007 | url-status = dead | archive-url = https://web.archive.org/web/20090113042513/http://www.wba.premiumtv.co.uk/page/News/0%2C%2C10366~485609%2C00.html | archive-date = 13 January 2009 | df = dmy-all }}</ref> Today the club's principal sponsor is Ideal Heating.<ref>{{cite news | title = Albion announce new Principal Partner | url = https://www.wba.co.uk/news/2018/may/ideal-boilers-become-albions-new-principal-partner/ | publisher= West Bromwich Albion F.C. | date = 24 May 2018 | access-date = 3 July 2018 }}</ref> Since June 2024, West Brom's [[Kit (football)|kit]] has been manufactured by [[Macron (sportswear)|Macron]].<ref>{{cite news | title = Albion join forces with Macron | url = https://www.wba.co.uk/news/albion-join-forces-macron | publisher = West Bromwich Albion F.C. | date = 11 June 2024 }}</ref> Previous manufacturers have included Scoreline, Influence, Pelada, [[Patrick (sportswear company)|Patrick]], [[Diadora]], [[Umbro]], [[Adidas]] and [[Puma (brand)|Puma]]. {| class="wikitable" style="text-align: center" |- !Period !Kit manufacturer !Shirt sponsor |- |1974β1981 |rowspan=5|[[Umbro]] |rowspan=|β |- |1981β1982 |BSR |- |1982β1984 |Swan |- |1984β1986 |[[Smoking ban|No Smoking]] |- |1986β1989 |rowspan=2|Apollo/Apollo 2000 |- |1989β1990 |rowspan=2|Scoreline |- |1990β1991 |rowspan=3|[[Sandwell Metropolitan Borough Council|Sandwell Council]] |- |1991β1992 |Influence |- |1992β1993 |Albion Collection |- |1993β1994 |rowspan=2|Pelada |Coucher & Shaw |- |1994β1995 |rowspan=2|Guest Motors |- |1995β1997 |rowspan=2|[[Patrick (sportswear company)|Patrick]] |- |1997β2002 |rowspan=3|[[West Bromwich Building Society]] |- |2002β2003 |The Baggies |- |2003β2004 |rowspan=2|[[Diadora]] |- |2004β2006 |rowspan=2|[[T-Mobile UK|T-Mobile]] |- |2006β2008 |rowspan=4|Umbro |- |2008β2009 |β |- |2009β2010 |β |- |2010β2011 |[[HomeServe]] |- |2011β2012 |rowspan=6|[[Adidas]] |bodog |- |2012β2014 |[[ZPG Ltd|Zoopla]] |- |2014β2015 |[[QuickBooks]] |- |2015β2016 |[[Tlcbet|TLCBET]] |- |2016β2017 |[[K8 Group|K8]] |- |2017β2018 |Palm Eco-Town Development |- |2018β2024 |[[Puma (brand)|Puma]] |rowspan=2| Ideal Heating ([[Groupe Atlantic]]) |- |2024β |[[Macron (sportswear)|Macron]] |}
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