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=== Genre expansion === [[File:2014-09-06 Maximo Park at ENERGY IN THE PARK 016.jpg|thumb|[[Maxïmo Park]] in 2006]] In the 2000s, interest in electronic music declined following the resurgence of guitar bands.<ref name="Simpson-2009" /> In response, Warp signed acts creating different kinds of electronic music, such [[the Sabres of Paradise]] and [[Broadcast (band)|Broadcast]],<ref name="Simpson-2009" /> [[experimental hip-hop]] acts such as [[Prefuse 73]], [[Antipop Consortium]] and [[Flying Lotus]],<ref name="Anniss-2019" /> and rock bands such as [[Maxïmo Park]], [[!!!]], [[Battles (band)|Battles]] and [[Grizzly Bear (band)|Grizzly Bear]].<ref name="Birke-2007" /><ref name="Hadfield-2009" /><ref name="Simpson-2009" /> The diversification drew criticism from some fans.<ref name="Simpson-2009" /> Beckett said the acts' experimental nature and influences fit the ethos of Warp and their roster,<ref name="Red Bull Music Academy-2007" /> and noted that the Warp shop had stocked indie music.<ref name="Hadfield-2009" /> The !!! member [[Nic Offer]] said guitar bands were providing "new and cutting edge" music at the time and were true to Warp's "experimental ethos".<ref name="Anniss-2019" /> In 2009, ''[[Pitchfork (website)|Pitchfork]]'' said Warp had "wisely invited pop-structured acts that carried the spirit and sensibility of electronic music into its fold".<ref name="Plagenhoef-2009">{{cite web |last=Plagenhoef |first=Scott |date=6 November 2009 |title=Various artists: ''Warp20'' (box set) / ''Warp20 (Chosen)'' / ''Warp20 (Recreated)'' / ''Warp20 (Unheard)'' |url=https://pitchfork.com/reviews/albums/13668-warp20-box-set-warp20-chosen-warp20-recreated-warp20-unheard/ |access-date=19 April 2025 |website=[[Pitchfork (website)|Pitchfork]] }}</ref> ''The Independent'' wrote that the Maxïmo Park singer, Paul Smith, "fitted the label snugly, even if the guitars did not", while the American band Grizzly Bear, "with their careful sculpting of sound and veiled emotions [...] could be a warmer, softer Autechre".<ref name="The Independent" /> In 2001, Warp funded an imprint created by the Warp employee Tom Brown, [[Lex Records]], which focused on hip-hop and released records by [[Sage Francis]], [[Boom Bip]] and [[Danger Mouse (musician)|Danger Mouse]].<ref name="Anniss-2019" /><ref name="Jones-2009" /> Warp specified that Lex could not release albums, sign long-term deals, or release music by acts Warp was considering signing.<ref name="Anniss-2019" /> Through Lex, Warp funded the unsuccessful campaign to release ''[[The Grey Album]]'' (2004) by Danger Mouse, a [[Mashup (music)|mashup]] of [[the Beatles]]' ''[[White Album]]'' and [[Jay-Z]]'s ''[[The Black Album (Jay-Z album)|The Black Album]]'' that was blocked due to copyright problems.<ref name="Montesinos-Donaghy-2014">{{cite web |last=Montesinos-Donaghy |first=Daniel |date=25 July 2014 |title=We spoke to Tom Brown, the man behind Lex Records |url=https://www.vice.com/en/article/warp-25-tom-brown-lex-records-interview/ |access-date=19 April 2025 |website=[[Vice (website)|Vice]]}}</ref> When Warp decided to close Lex Records, Brown bought it in 2004.<ref name="Anniss-2019" /><ref name="Montesinos-Donaghy-2014" /> In April 2003, its 10th anniversary, Warp held a retrospective show hosted by the comedian [[Adam Buxton]] at the [[BFI Southbank]] cinema in London.<ref name="Crossan-2013" /> From the mid-2000s, Warp expanded its roster to include more experimental work, including [[avant-garde]] film soundtracks, [[neoclassical music]] and more "academic" [[ambient music]].<ref name="Anniss-2019" /> [[Brian Eno]], a pioneer of ambient music, signed to Warp in 2010.<ref>{{cite news |last=Michaels |first=Sean |date=3 August 2010 |title=Brian Eno gets the Warp factor |url=https://www.theguardian.com/music/2010/aug/03/brian-eno-warp-factor |access-date=13 April 2025 |work=[[The Guardian]] |issn=0261-3077}}</ref> In 2009, its 20th anniversary, Warp held a party in an old steelworks in Sheffield, along with events in Paris, New York City and Tokyo.<ref name="Hadfield-2009" /> It also released the ''Warp20'' box set, comprising tracks chosen by listeners and Beckett, cover versions, remixes, unreleased tracks and [[locked groove]]s.<ref name="Plagenhoef-2009" /> According to Beckett, as of 2017, Warp employed 60 people in six offices around the world.<ref name="Nicolaides-2017">{{cite web |last=Nicolaides |first=Will |date=5 July 2017 |title=Warp Records' Steve Beckett to receive AIM 2017 Pioneer Award |url=https://www.musicweek.com/labels/read/warp-records-steve-beckett-to-receive-aim-2017-pioneer-award/069053 |access-date=19 April 2025 |website=[[Music Week]] }}</ref> That year, Beckett received the Pioneer Award at the [[AIM Independent Music Awards]].<ref name="Nicolaides-2017" /> In 2019, its 30th anniversary, Warp released ''WXAXRXP Sessions'', a 41-track box set compiling radio sessions by Warp artists recorded from 1990 to 2019.<ref>{{cite web |last=Hogan |first=Marc |title=Various Artists: ''WXAXRXP Sessions'' |url=https://pitchfork.com/reviews/albums/various-artists-wxaxrxp-sessions/ |access-date=18 April 2025 |website=[[Pitchfork (website)|Pitchfork]]}}</ref>
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