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===Progressive talk era=== Personality oldies has been a successful format in many markets, and Entercom salesman Buddy Shula would indeed find success with essentially the same format (including, for a time, Danny Neaverth and Tom Donahue) on [[WECK]] several years later. Nevertheless, Entercom found the personality oldies format too expensive to maintain in Buffalo for only a 2 share, and so on February 6, 2006, WWKB ended a three-year run as an oldies station with a format change to predominantly syndicated progressive talk. A syndicated overnight show hosted by former WKBW personality Joey Reynolds survived the format change. WWKB maintained their liberal talk format for another seven years. On April 16, 2008, the station started airing [[Randi Rhodes]] of the Nova-M Radio network, who had been fired from Air America. The classic "WKBW" was honored by [[XM Satellite Radio]] on November 30, 2007, in a five-hour "Sonic Sound Salute" on The 60s on 6.{{citation needed|date=April 2024}} On July 3, 2008, ForgottenBuffalo.com celebrated the 50th anniversary of KB's format switch to Top 40 with a sidewalk sock hop. The event was held in front of the original studios located at 1430 Main Street in Buffalo. KB alumni Danny Neaverth, Stan Roberts and Tom Donahue attended. A limited edition poster commemorating the anniversary was produced.{{citation needed|date=April 2024}} As late as 2010 there were ongoing reports alleging that [[Entercom]] had cut back WWKB's power to 10,000 watts, to reduce electrical costs. However, Entercom did not file with the [[Federal Communications Commission]] to do so, and such a reduction was unconfirmed; indications are that the station's signal and range remained normal.<ref>Fybush, Scott (March 22, 2010). [https://www.fybush.com/NERW/2010/100322/nerw.html Goodbye, Luv - Ron Lundy Remembered]. ''NorthEast Radio Watch''. Retrieved March 22, 2010.</ref>
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