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===Launch of fashion label=== Beckham's eponymous label was launched in September 2008.<ref>{{cite news|url=https://www.theguardian.com/lifeandstyle/2008/sep/09/celebrity.fashion|title=Victoria Beckham impresses on debut|last=Cartner-Morley|first=Jess|date=9 September 2008|work=The Guardian|access-date=10 September 2008|location=London|archive-date=2 September 2013|archive-url=https://web.archive.org/web/20130902222219/http://www.theguardian.com/lifeandstyle/2008/sep/09/celebrity.fashion|url-status=live}}</ref> By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced. In the first quarter of 2011β12, it was predicted to generate annual sales of more than Β£60 million.<ref name="DT White"/><ref name="Vogue Milligan">{{cite magazine|last1=Milligan|first1=Laura|date=24 October 2011|title=Beckham's Boost|url=http://www.vogue.co.uk/news/2011/10/24/victoria-beckham-sales-increase---%C2%A360-million-this-year|magazine=Vogue|archive-url=https://web.archive.org/web/20140714192559/http://www.vogue.co.uk/news/2011/10/24/victoria-beckham-sales-increase---%C2%A360-million-this-year|archive-date=14 July 2014|access-date=6 July 2014|url-status=dead}}</ref> Known initially for its dresses, the range has expanded into separates and luxury handbags selling at up to Β£18,000. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyewear and fragrance lines.<ref name="DT White"/> In November 2011, Victoria Beckham won Designer Brand of the Year at the [[British Fashion Awards]].<ref name="Telegraph article"/> In September 2012, Victoria Beckham was the most talked about designer on [[Twitter]] during [[New York Fashion Week]], also acquiring 57,000 new followers during the shows according to research by The Whispr Group.<ref name="Vogue Karmali">{{cite magazine|last1=Karmali|first1=Sarah|title=On Twitter|url=http://www.vogue.co.uk/news/2012/09/21/victoria-beckham-most-talked-about-designer-on-twitter-new-york-fashion-week|magazine=Vogue|access-date=6 July 2014|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714152611/http://www.vogue.co.uk/news/2012/09/21/victoria-beckham-most-talked-about-designer-on-twitter-new-york-fashion-week|url-status=live}}</ref> Writing in ''[[The Independent]]'' in February 2014, Alexander Fury described how Victoria Beckham had made the transition from novelty to respected designer, citing her recent guest editorship of French ''[[Vogue Paris|Vogue]]'' and forthcoming participation in a panel discussion with the dean of [[Parsons The New School for Design|Parsons]] design school in New York. The article concluded that the brand's sales were down to the appeal of the designs themselves, not the celebrity association.<ref name="Independent Fury">{{cite news|url=https://www.independent.co.uk/life-style/fashion/news/fashion-victim-to-style-victor-victoria-beckhams-journey-from-spice-girl-to-respected-fashion-designer-9117070.html|title=Fashion victim to style victor: Victoria Beckham's journey from Spice Girl to respected fashion designer|last1=Fury|first1=Alexander|date=9 February 2014|newspaper=The Independent|access-date=7 July 2014|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714180102/http://www.independent.co.uk/life-style/fashion/news/fashion-victim-to-style-victor-victoria-beckhams-journey-from-spice-girl-to-respected-fashion-designer-9117070.html|url-status=dead}}</ref> In 2017, Beckham's new collection for [[Target Corporation|Target]] featured a wide range of sizes from XS to 3X for women. Beckham also introduced a new line for children's wear.<ref>{{cite news|url=https://www.popsugar.com/fashion/Victoria-Beckham-Target-Collaboration-Spring-2017-42587967|title=You Can Shop Victoria Beckham For Target Right Now|last=Wasilak|first=Sarah|work=POPSUGAR Fashion|access-date=3 October 2017|archive-date=3 October 2017|archive-url=https://web.archive.org/web/20171003225655/https://www.popsugar.com/fashion/Victoria-Beckham-Target-Collaboration-Spring-2017-42587967|url-status=live}}</ref> In 2018, the collection was presented at [[London Fashion Week]] instead of at New York Fashion Week as normal.<ref>{{cite news|url=https://www.nytimes.com/2018/09/16/style/victoria-beckham-london-fashion-show.html|title=Victoria Beckham Sells Her Clothes Herself|last1=Paton|first1=Elizabeth|date=16 September 2018|newspaper=The New York Times|access-date=21 September 2018|archive-date=20 September 2018|archive-url=https://web.archive.org/web/20180920151203/https://www.nytimes.com/2018/09/16/style/victoria-beckham-london-fashion-show.html|url-status=live}}</ref> In 2019, a spokesperson for the brand confirmed that the line would remain fur-free, and announced that as of the autumn/winter collection, it would also be free of any exotic skins.<ref>Alice Newbold, "[https://www.vogue.co.uk/article/victoria-beckham-bans-exotic-skins Victoria Beckham Bans Exotic Skins] {{Webarchive|url=https://web.archive.org/web/20190217142255/https://www.vogue.co.uk/article/victoria-beckham-bans-exotic-skins |date=17 February 2019 }}," ''British Vogue'', 12 February 2019.</ref>
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