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====Post-1990 revival==== After the 1960s, the ukulele declined in popularity until the late 1990s, when interest in the instrument reawakened.<ref name="Shepherd2003">{{cite book|author=John Shepherd|title=Continuum encyclopedia of popular music of the world: VolumeII: Performance and production|url=https://books.google.com/books?id=pJvzEzjahkQC&pg=PA450|access-date=16 April 2011|date=27 February 2003|publisher=Continuum International Publishing Group|isbn=978-0-8264-6322-7|pages=450–}}</ref> During the 1990s, new manufacturers began producing ukuleles and a new generation of musicians took up the instrument. [[Jim Beloff]] set out to promote the instrument in the early 1990s and created over two dozen ukulele music books featuring modern music and classic ukulele pieces.<ref>''[[Mighty Uke]]'', Interview with Jim Beloff, 2010</ref> All-time best-selling Hawaiian musician [[Israel Kamakawiwoʻole]] helped repopularize the instrument, in particular with his 1993 [[reggae]]-rhythmed [[Medley (music)|medley]] of "[[Over the Rainbow]]" and "[[What a Wonderful World]]", used in films, television programs, and commercials. The song reached number 12 on ''Billboard'''s [[Hot Digital Tracks]] chart the week of January 31, 2004.<ref>''Billboard'', for the survey week ending January 18, 2004.</ref> The creation of [[YouTube]] helped revive the popularity of the ukulele. One of the first videos to go viral was [[Jake Shimabukuro]]'s ukulele rendition of [[George Harrison]]'s "[[While My Guitar Gently Weeps]]". The video quickly went [[Viral video|viral]], and as of September 2020, had received over 17 million views.<ref>{{cite web|url=https://www.youtube.com/watch?v=puSkP3uym5k |archive-url=https://ghostarchive.org/varchive/youtube/20211211/puSkP3uym5k| archive-date=2021-12-11 |url-status=live|title=Ukulele weeps by Jake Shimabukuro|last=Catholic Laitinen|date=6 September 2020|access-date=3 April 2019|via=YouTube}}{{cbignore}}</ref>
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