Editing The Usual Suspects (section)

== Release ==
Gramercy ran a [[Film promotion|pre-release promotion]] and [[advertising campaign]] before ''The Usual Suspects'' opened in the summer of 1995. [[Word of mouth]] marketing was used to advertise the film, and buses and billboards were plastered with the simple question, "Who is Keyser Söze?"<ref name="Cineaste">{{cite journal |last=Fried |first=John |title=The Usual Suspects |journal=[[Cineaste (magazine)|Cineaste]] |volume=22 |issue=2 |publisher=Cineaste Publishers, Inc. |location=New York City |date=June 1996 |issn=0009-7004}}</ref>

The film was shown out of competition at the [[1995 Cannes Film Festival]] and was well received by audiences and critics.<ref>{{cite news |title=Auteurs bloat or float bulk of Cannes fest crop |work=[[Variety (magazine)|Variety]] |date=June 9, 1995}}</ref> The film was then given an exclusive run in [[Los Angeles]], where it took a combined $83,513, and [[New York City]], where it made $132,294 on three screens in its opening weekend.<ref>{{cite news |last=Evans |first=Greg |title=''Suspects'' heists exclu B.O.; ''Brothers'' in pursuit |work=Variety |date=April 22, 1995}}</ref> The film was then released in 42 theaters where it earned $645,363 on its opening weekend. It averaged a strong $4,181 per screen at 517 theaters and the following week added 300 locations.<ref name="reporter"/> It eventually made $23.3 million in the United States and Canada.<ref name="Gross">{{cite news |title=''The Usual Suspects'' |work=The Numbers |url=https://www.the-numbers.com/movie/Usual-Suspects-The#tab=summary |access-date=June 17, 2008|archive-url=https://web.archive.org/web/20140406030637/http://www.the-numbers.com/movie/Usual-Suspects-The#tab=summary|archive-date=April 6, 2014|url-status=live}}</ref> It grossed $43.6 million internationally for a worldwide total of $66.9 million.<ref name=gross/><ref name=ww>{{cite magazine|magazine=[[Variety (magazine)|Variety]]|date=February 19, 1996|page=1|last=Klady|first=Leonard|title=B.O. with a vengeance: $9.1 billion worldwide}}</ref>