Editing The Hershey Company (section)

====Kit Kat and Rolo====
{{Main|Kit Kat|Rolo}}
In 1969, Hershey received a license from UK-based [[Rowntree's]] to manufacture and market [[Kit Kat]] and [[Rolo]] in the United States. After Hershey's competitor [[Nestlé]] acquired Rowntree's in 1988, it was still required to honor the agreement, and so Hershey continues to make and market the products in the U.S. The license would revert to Nestlé if Hershey were sold.<ref name="cnbc.com"/> This became a sticking point in Hershey's failed attempt to attract a serious buyer in 2002, and even Nestlé rejected Hershey's asking price, feeling that the economics would not work.<ref>{{cite news |url=https://www.sfgate.com/business/article/Possible-buyers-seller-far-apart-on-Hershey-sale-2778035.php |title=Possible buyers, seller far apart on Hershey sale / Price and politics are obstacles |first=Andrew Ross |last=Sorkin |work=[[The New York Times]] |date=August 27, 2002 |access-date=September 16, 2020}}</ref>