Editing Television advertisement (section)

===Shorter commercial breaks===
During the 2008–09 TV season, [[Fox Broadcasting Company|Fox]] experimented with a new strategy, which the network dubbed "Remote-Free TV". Episodes of ''[[Fringe (TV series)|Fringe]]'' and ''[[Dollhouse (TV series)|Dollhouse]]'' contained approximately ten minutes of advertisements, four to six minutes fewer than other hour-long programs. Fox stated that shorter commercial breaks keep viewers more engaged and improve brand recall for advertisers, as well as reducing channel surfing and fast-forwarding past the advertisements. However, the strategy was not as successful as the network had hoped and it is unclear whether it will be continued in the future.<ref name="remotefree">{{cite news | author = Brian Stelter | url = https://www.nytimes.com/2009/02/13/business/media/13adco.html?_r=1&ref=media | title = Fox TV's Gamble: Fewer Ads in a Break, but Costing More | date = February 12, 2009 | work = [[The New York Times]] | access-date = February 13, 2009 | archive-url = https://web.archive.org/web/20130512184242/http://www.nytimes.com/2009/02/13/business/media/13adco.html?_r=1&ref=media | archive-date = May 12, 2013 | url-status = live | df = mdy-all }}</ref>

In May 2018, [[Fox Networks Group]] said its channels would try one-minute commercial breaks, mainly during sports events, but also on some shows on [[Fox Broadcasting Company]]. Ads during these breaks would cost more and fewer advertisers would be willing to pay that much.<ref>{{cite news|url=https://money.cnn.com/2018/05/17/media/fox-nbc-upfronts-commercials/index.html|title=Is the 1-minute commercial break the future of TV?|last=Disis|first=Jill|work=[[CNN Business]]|date=May 17, 2018|access-date=April 17, 2019}}</ref> Also in 2018, [[NBC]] used one-minute commercial breaks after the first block in multiple shows.<ref>{{cite web|url=https://www.newscaststudio.com/2018/10/05/nbc-branding-2018/|title=NBC forgoes complete brand overhaul, but does add new vanity card|last=Hill|first=Michael P.|publisher=NewscastStudio|date=October 5, 2018|access-date=April 17, 2019}}</ref> These "prime pods" are intended to keep viewers who are watching live, and advertisers pay more for the NBC spots.<ref>{{cite news|url=http://communityvoices.post-gazette.com/arts-entertainment-living/tuned-in/item/41680-tv-q-a-the-bachelor-a-million-little-things-the-sinner-lego-masters|title=TV Q&A: 'The Bachelor,' 'A Million Little Things,' 'The Sinner,' 'Lego Masters' |last=Owen|first=Rob|work=[[Pittsburgh Post-Gazette]]|date=February 27, 2020|access-date=February 28, 2020}}</ref>