Editing Super Bowl XXXIV (section)

===Advertising===
{{main|Dot-com commercials during Super Bowl XXXIV}}
This game is often referred to as the "dot-com" Super Bowl since it was held during the height of the [[dot-com bubble]], and several Internet companies purchased [[Super Bowl commercials|television commercials]]. Among them, [[E-Trade]]'s commercial featured a chimpanzee dancing in an E-Trade T-shirt and the text "Well, we just wasted 2 million bucks". Lifeminders.com ran a commercial of plain typewritten text beginning with the line "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight." [[Pets.com]] famously paid millions for an advertisement featuring a [[sock puppet]], though the company would collapse before the end of the year.<ref>{{cite book |title=The Super Bowl of Advertising |last=Kanner |first=Bernice|year=2003 |publisher=Bloomberg Press |isbn=1-57660-131-5}}</ref>