Editing Super Bowl XXIV (section)

==Broadcasting==
The game was broadcast in the United States by [[NFL on CBS|CBS]] and featured the broadcast team of [[play-by-play|play-by-play announcer]] [[Pat Summerall]] and [[color commentator]] [[John Madden]]. [[Brent Musburger]] hosted all of ''[[The NFL Today|The Super Bowl Today]]'' pregame (2 hours), halftime, and postgame events with help from his ''NFL Today'' co-hosts [[Irv Cross]], [[Dick Butkus]], and [[Will McDonough]], along with game analysts [[Terry Bradshaw]], [[Ken Stabler]], and [[Dan Fouts]], and then-[[1989 Chicago Bears season|Chicago Bears]] head coach [[Mike Ditka]]. [[Pat O'Brien (television)|Pat O'Brien]], meanwhile, was stationed in [[1989 San Francisco 49ers season|San Francisco 49ers]] quarterback [[Joe Montana]]'s hometown of [[Monongahela, Pennsylvania]]. Also contributing to the broadcast coverage were [[Lesley Visser]]; a satirical piece on instant replay by [[Sports Illustrated]] writer Curry Kirkpatrick, [[Bernard Goldberg]] of [[CBS News|CBS']] ''[[48 Hours (TV program)|48 Hours]]'' and a feature segment of behind-the-scenes video recorded by Denver Broncos receiver [[Mark Jackson (wide receiver)|Mark Jackson]] showing the Broncos' preparation for the Super Bowl.

This was the last NFL broadcast for the ''NFL Today'' team as it was constructed. Several weeks after the Super Bowl, a management change at CBS resulted in the firing of Brent Musburger; his last event for the network was the call of the [[1990 NCAA Division I Men's Basketball Championship Game|1990 NCAA Men's Basketball Championship Game]] on April 2. Irv Cross was taken off the studio team and became an analyst instead, serving in that role for two years with [[Tim Ryan (sportscaster)|Tim Ryan]]. Dick Butkus returned to acting, while Will McDonough moved over to [[NFL on NBC|NBC]]’s [[The NFL on NBC pregame show|pregame]], where he would remain until retiring. CBS went to a two-man studio team for 1990 with [[Greg Gumbel]], who joined CBS from [[ESPN]] the prior year, replacing Musburger as host and Terry Bradshaw moving from his prior position as the No. 2 analyst alongside [[Verne Lundquist]] to the studio analyst position vacated by Cross. CBS would not return to using a four-man studio team until [[1998 NFL season|1998]], coinciding with their return to broadcasting NFL games for the first time since [[1993 NFL season|1993]].

CBS debuted a new graphical package and theme song<ref>{{YouTube|title=NFL on CBS Theme (1990-92)|id=7N41RudyZjY}}</ref> for their telecasts. The graphics became part of ''The NFL Today'' open while the theme continued to be used on game broadcasts for the next two seasons and replaced the original ''NFL Today'' theme ("Horizontal Hold" by [[Jan Stoeckart|Jack Trombey]]), which had been used in remixed form for the 1989 season. The last use of the actual theme was for the [[1991 NFL season|1991 season]]'s [[1991–92 NFL playoffs#NFC: Washington Redskins 41, Detroit Lions 10|NFC Championship Game]], while a remixed version was used for [[Super Bowl XXVI]]'s pregame show.

This was the last Super Bowl to feature a kickoff time earlier than 6 p.m. [[Eastern Time Zone|ET]].

The series premiere of ''[[Grand Slam (1990 TV series)|Grand Slam]]'' was the [[List of Super Bowl lead-out programs|Super Bowl lead-out program]] on CBS.

The game drew a national [[Nielsen rating]] of 39.0 for CBS, the lowest rating for a Super Bowl game since [[Super Bowl III]] in January 1969.

[[Nissan]] aired a commercial during Super Bowl XXIV advertising the new [[Nissan 300ZX]] Twin Turbo. Executives at Nissan pulled the commercial after the initial airing when they became concerned the commercial would promote street racing since the commercial features the 300ZX being faster than a sport bike, a formula one car and a fighter jet.<ref>{{cite web|first=Jim |last=Edwards |url=http://www.businessinsider.com/tv-ads-ridley-scott-made-before-he-directed-prometheus-and-alien-2012-6?op=1 |title=TV Ads Ridley Scott Made Before He Directed 'Prometheus' |publisher=Business Insider |date=June 6, 2012 |access-date=December 15, 2015}}</ref><ref>{{cite web|first=Alex |last=Nunez |url=http://www.autoblog.com/2007/02/04/super-bowl-xxiv-nissan-300zx-twin-turbo-commercial-by-ridley-sc/ |title=Super Bowl XXIV: Nissan 300ZX Twin Turbo commercial by Ridley Scott |publisher=Autoblog.com |date=February 4, 2007 |access-date=December 15, 2015}}</ref>

On radio, the game was broadcast in the United States by [[NFL on Westwood One|CBS]] and featured the broadcast team of [[play-by-play|play-by-play announcer]] [[Jack Buck]] and [[color commentator]]s [[Hank Stram]] and [[Randy Cross]].<ref name="Nidetz 4 4">{{cite news|title=In any language, this year's Super Bowl quickly became a colossal bore|last=Nidetz|first=Steve|newspaper=Chicago Tribune|date=January 30, 1990|page=4 (4)}}</ref> Cross filled in for Stram when the latter was stricken with laryngitis and had to leave the broadcast in the third quarter of the game.<ref name="Nidetz 4 4"/> [[Dick Stockton]] hosted all of the events. Locally, Super Bowl XXIV was broadcast by [[KGO (AM)|KGO-AM]] in San Francisco with [[Joe Starkey]] and [[Wayne Walker (linebacker)|Wayne Walker]] and by [[KOA (AM)|KOA-AM]] in [[Denver]] with Larry Zimmer and [[Jim Turner (placekicker)|Jim Turner]] (Zimmer was moved from his normal position as a color commentator when the Broncos' regular play-by-play voice, Bob Martin, became seriously ill the day before the game; eventually losing his battle with cancer just under a month after the game).<ref>{{Cite news |last=Saunders  |first=Dusty |date=2013-01-06 |title=Dusty Saunders: Larry Zimmer’s sports memories start with Broncos |url=https://www.denverpost.com/2013/01/06/dusty-saunders-larry-zimmers-sports-memories-start-with-broncos/ |access-date=2024-06-08 |work=[[The Denver Post]] |language=en-US}}</ref>

This game was featured on ''NFL's Greatest Games'' under the title ''Coronation''.