Editing Super Bowl XXIII (section)

==Broadcasting==
The game was broadcast in the United States by [[NFL on NBC|NBC]] with [[Dick Enberg]] handling the [[play-by-play]] duties and [[color commentator]] [[Merlin Olsen]] in the broadcast booth. This would be Olsen's final Super Bowl broadcast, as he was demoted the following season to make room for retiring 49ers head coach [[Bill Walsh (American football coach)|Bill Walsh]]. [[Bob Costas]] and [[Gayle Gardner]] hosted the ''[[The NFL on NBC Pregame Show#NFL Live!|Super Bowl Live!]]'' pregame (2 hours), halftime, and postgame coverage with analysts [[Paul Maguire]] and then-[[Miami Dolphins]] head coach [[Don Shula]]. Also assisting with NBC's coverage were pregame roving reporter [[Jim Gray (sportscaster)|Jim Gray]] (who was also working as a researcher for [[NBC Sports]] at the time), [[Al Roker]], who did a brief weather report at the beginning of the pregame show (Roker was already in Miami due to [[NBC News]] having sent him there as part of the ''[[Weekend Today|Sunday Today]]'' coverage) and [[Marv Albert]], who interviewed [[Sam Wyche]] and [[Boomer Esiason]] after the game. Meanwhile, during NBC's pregame coverage, [[Ahmad Rashad]] and [[John Candy]] hosted the [[Diet Pepsi]] Talent Challenge at the [[Miami Seaquarium]]. Also, [[Frank Deford]] narrated a special segment profiling recently deceased [[Pittsburgh Steelers]] owner [[Art Rooney]].

This was also the first NFL game that NBC covered with their new "[[Quantel]] Cypher" graphics system, which was introduced during their coverage of the [[1988 Summer Olympics|1988 Seoul Olympics]] (they had used [[Chyron Corporation|Chyron]] for their graphics prior to Super Bowl XXIII; the Cypher was also used for the network's presentation of the [[1988 World Series]]). NBC also introduced their "cursive font" logo during this broadcast. Before, it was just the [[NBC logos#Current peacock logo (1986–present)|1986 peacock logo]] with "NBC SPORTS" in their generic corporate font.

With the win, the 49ers became the first team to win Super Bowls televised on three different networks ([[CBS]]&ndash;[[Super Bowl XVI|XVI]], [[American Broadcasting Company|ABC]]&ndash;[[Super Bowl XIX|XIX]], and [[NBC]]). Since then, the [[Washington Redskins]] (in [[Super Bowl XXVI]]), the [[Green Bay Packers]] (in [[Super Bowl XXXI]]), the [[Pittsburgh Steelers]] (in [[Super Bowl XL]]), the [[New York Giants]] (in [[Super Bowl XLII]]), and the [[New England Patriots]] (in [[Super Bowl XLIX]]) have accomplished this same feat.

At the end of NBC's telecast, they played [[Rod Stewart]]'s "[[Forever Young (Rod Stewart song)|Forever Young]]" against highlights of the past few months of sporting events to air on the network: The [[1988 Summer Olympics|Summer Olympics]] from [[Seoul]], the [[1988 World Series|World Series]] between the [[1988 Los Angeles Dodgers season|Los Angeles Dodgers]] and [[1988 Oakland Athletics season|Oakland Athletics]], the [[1989 Fiesta Bowl|Fiesta Bowl]] between the [[1988 Notre Dame Fighting Irish football team|Notre Dame Fighting Irish]] and [[1988 West Virginia Mountaineers football team|West Virginia Mountaineers]], and finally Super Bowl XXIII. During the closing credits, NBC used the instrumental tune [[Chameleon Days|"Everglade Run"]] by [[Yanni]].

This game also marked the debut of the [[USA Today Super Bowl Ad Meter]]. The first winner of the annual survey was an ad from [[American Express]] starring ''[[Saturday Night Live]]'' stars [[Dana Carvey]] and [[Jon Lovitz]], who went to the game with different [[credit cards]] – Carvey with American Express, Lovitz with AmEx rival [[Visa (company)|Visa]].

The game aired on [[Channel 4]] in the United Kingdom and was simulcast on [[CTV Television Network|CTV]] in Canada and [[Televisa]]'s [[Canal de las Estrellas]] in [[Mexico]]. For viewers watching the game on AFN TV Europe ([[Armed Forces Network]]), AFN and NBC broke for a commercial just before the Montana-Taylor touchdown play. AFN continued their announcements and did not get back to the game until after the touchdown. AFN viewers saw the winning touchdown in replay.

On radio, the game was broadcast in the United States by [[NFL on Westwood One|CBS]] with [[Jack Buck]] handling the [[play-by-play]] duties and [[color commentator]] [[Hank Stram]] in the broadcast booth. [[Brent Musburger]] hosted the pregame, halftime, and postgame coverage with analysts [[Dick Butkus]], [[Irv Cross]] and [[Will McDonough]], all from CBS' ''[[The NFL Today]]''. Locally, Super Bowl XXIII was broadcast by [[WKRC (AM)|WKRC-AM]] in [[Cincinnati]] with Phil Samp and former Bengals [[Ken Anderson (quarterback)|Ken Anderson]] and [[Dave Lapham]], and by [[KGO (AM)|KGO-AM]] in San Francisco with [[Lon Simmons]] (calling his final game as 49ers play-by-play announcer), [[Wayne Walker (linebacker)|Wayne Walker]] and [[Joe Starkey]] (who filled in for Simmons in 1987 and '88 for games which conflicted with the [[San Francisco Giants]] before taking over play-by-play full-time in 1989).