Editing Starbucks (section)

==== 2010s ====
In 2012, Starbucks had annual Frappuccino sales of over US$2 billion.<ref name="chilly" />

In August 2012, the largest Starbucks in the US opened at the University of Alabama's Ferguson Centre.<ref>{{cite news | last=Burch | first=Adrienne | url=https://cw.ua.edu/12397/news/largest-starbucks-in-u-s-coming-to-the-ferg/ | title=Largest Starbucks in U.S. coming to the Ferg| work=[[The Crimson White]] | date=August 28, 2012 | url-status=live | archive-url=https://web.archive.org/web/20121103133625/http://cw.ua.edu/2012/08/28/largest-starbucks-in-u-s-coming-to-the-ferg/ | archive-date=November 3, 2012}}</ref>

On June 25, 2013, Starbucks began to post [[calorie]] counts on menus for drinks and pastries in all of its U.S. stores.<ref>{{cite news |title=Starbucks to post calorie labels in stores nationwide | url=https://www.reuters.com/article/us-starbucks-calories/starbucks-to-post-calorie-labels-in-stores-nationwide-idUSBRE95H0KD20130618 | first=Atossa Araxia | last=Abrahamian | work=[[Reuters]] | date=June 18, 2013}}</ref>

In July 2013, more than 10% of in-store purchases were made on customers' mobile devices via the {{vanchor|Starbucks app}}.<ref>{{Cite web | url=https://techcrunch.com/2013/07/26/mobile-payment-at-u-s-starbucks-locations-crosses-10-as-more-stores-get-wireless-charging/ | title=Mobile Payment At U.S. Starbucks Locations Crosses 10% As More Stores Get Wireless Charging | last=Etherington | first=Darrell | website=[[TechCrunch]] | date=July 26, 2013}}</ref>

The company once again utilized the mobile platform when it launched the "Tweet-a-Coffee" promotion in October 2013. On this occasion, the promotion also involved [[Twitter]] and customers were able to purchase a US$5 gift card for a friend by entering both "@tweetacoffee" and the friend's handle in a [[Tweet (Twitter)#Tweets|tweet]]. Research firm Keyhole monitored the progress of the campaign; a December 2013 media article reported that 27,000 people had participated and US$180,000 of purchases had been made to date.<ref>{{cite news |title=Starbucks' @Tweetacoffee Campaign Generated $180,000 in Sales, HUGE Long-term Benefits | url=https://keyhole.co/blog/starbucks-twitter-campaign/ | work=Keyhole | last=Ajani | first=Saif | date=December 5, 2013 |archive-url=https://web.archive.org/web/20131215004220/http://blog.keyhole.co/post/69080821142/starbucks-tweetacoffee-campaign-generated-180-000-in | archive-date=December 15, 2013}}</ref><ref>{{cite web | url=https://mashable.com/2013/12/05/starbuckss-tweet-a-coffee-180000/ | title=Starbucks 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases | last=Wasserman | first=Todd | website=[[Mashable]] | date=December 6, 2013}}</ref>

In January 2014, as part of a change in compact direction, Starbucks management transitioned from a singular brand worldwide to focusing on locally relevant design for each store.<ref>{{Cite magazine |url=https://www.wired.com/2014/01/starbucks-big-plan-to-be-your-cozy-neighborhood-coffee-shop/ |title=With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local | last=Stinson | first=Liz | magazine=[[Wired (magazine)|Wired]] | date=January 8, 2014 | issn=1059-1028}}</ref>

In May 2014, Starbucks announced ongoing losses in the Australian market, which resulted in all remaining stores being sold to the Withers Group.<ref>{{cite news | url=https://www.news.com.au/national/breaking-news/new-owners-for-starbucks-australia/news-story/3520514e86df31651806cd8c0d351921 | title=New owners for Starbucks Australia | work=[[news.com.au]] | date=May 28, 2014}}</ref>

In July 2017, Starbucks acquired the remaining 50% stake in its Chinese venture from long-term joint venture partners Uni-President Enterprises Corporation (UPEC) and President Chain Store Corporation (PCSC) for US$1.3 billion.<ref>{{cite news | url=https://www.bizjournals.com/seattle/news/2017/07/27/starbucks-buys-out-its-china-venture-partners.html | title=Starbucks buys out its China venture partners in company's biggest deal ever | first=Greg | last=Lamm | work=[[American City Business Journals]] | date=July 27, 2017}}</ref><ref>{{Cite news | url=https://www.scmp.com/business/companies/article/2104409/starbucks-buying-out-chinese-venture-us13-bn | title=Starbucks buying out Chinese venture for US$1.3 bn | agency=[[Bloomberg News]] | via=[[South China Morning Post]] | date=July 28, 2017}}</ref>

On March 21, 2018, Starbucks announced that it was considering the use of [[blockchain]] technology to connect coffee drinkers with coffee farmers who could eventually be able to take advantage of new financial opportunities. The [[pilot program]] was planned to start with farmers in [[Costa Rica]], Colombia, and Rwanda in order to develop a new way to track the bean-to-cup journey.<ref>{{Cite news | url=https://www.geekwire.com/2018/starbucks-explores-potential-use-blockchain-tech-bean-cup-pilot-program/ | title=Starbucks explores potential use of blockchain tech for 'bean to cup' pilot program | work=[[GeekWire]] |date=March 22, 2018}}</ref> In 2019, at the [[Build (developer conference)|Microsoft Build conference]], the coffee company formally announced its "bean to cup" program using the [[Microsoft Azure|Microsoft's Azure]]-based blockchain service.<ref>{{cite news |last1=Mearian |first1=Lucas |title=From coffee bean to cup: Starbucks brews a blockchain-based supply chain with Microsoft |url=https://www.computerworld.com/article/3393211/from-coffee-bean-to-cup-starbucks-brews-a-blockchain-based-supply-chain-with-microsoft.html |work=Computerworld |date=May 7, 2019 |language=en}}</ref>

Two men were arrested in a Philadelphia Starbucks location after a manager claimed the two were trespassing on April 12, 2018.<ref>{{cite web|url=https://www.npr.org/sections/thetwo-way/2018/04/15/602703900/protesters-rally-outside-philadelphia-starbucks-after-arrests-of-2-black-men|title=Protesters Rally Outside Philadelphia Starbucks After Arrests Of 2 Black Men|last=Van Sant|first=Shannon|date=April 15, 2018|publisher=NPR|access-date=August 6, 2018}}</ref> The arrests led to protests due to their apparently racially-motivated nature. CEO [[Kevin Johnson (executive)|Kevin Johnson]] later apologized for the incident, and the company declined to press charges.<ref>{{cite web|url=https://www.npr.org/sections/thetwo-way/2018/04/19/603917872/they-can-t-be-here-for-us-men-arrested-at-philadelphia-starbucks-speak-out|title=Men Arrested At Philadelphia Starbucks Speak Out; Police Commissioner Apologizes|last=Held|first=Amy|date=April 19, 2018|publisher=NPR|access-date=August 6, 2018}}</ref> During the company's second quarter earnings call on April 26, Johnson indicated that the company had not seen a drop in sales as a result of the event and subsequent coverage.<ref>{{cite web|url=https://qz.com/1264240/starbucks-earnings-the-company-may-profit-from-the-philadelphia-arrest-scandal/|title=Starbucks didn't lose money after its race scandal—and may even profit from it|last=Staley|first=Oliver|date=April 27, 2018|publisher=Quartz|access-date=August 6, 2018}}</ref> The company reiterated its guidance for full year earnings,<ref>{{cite news|url=https://www.washingtonpost.com/business/starbucks-ceo-says-racial-controversy-hasnt-affected-sales/2018/04/26/734f4bfe-49ab-11e8-8082-105a446d19b8_story.html|title=Starbucks CEO says racial controversy hasn't affected sales|last=Olson|first=Alexandra|date=April 26, 2018|newspaper=Washington Post|access-date=August 6, 2018}}</ref> and beat consensus expectations of 1.8 percent same-store sales growth, with 2 percent growth.

Johnson announced that the company would close some 8000 locations on May 29 for a seminar about racial bias in order to prevent future events similar to those that occurred in Philadelphia.<ref>{{cite web|url=https://www.businessinsider.com/starbucks-ceo-protests-after-arrests-havent-impacted-sales-2018-4|title=Starbucks CEO says that boycotts following the arrests of two black men haven't hurt sales|last=Taylor|first=Kate|date=April 26, 2018|publisher=Business Insider|access-date=August 6, 2018}}</ref>

On June 19, 2018, Starbucks announced the closing of 150 locations in 2019, three times the number the corporation typically closes in a single year. The closings were to happen in [[urban areas]] that already have dense clusters of stores.<ref>{{cite news | url=https://money.cnn.com/2018/06/19/news/companies/starbucks-store-closures/index.html | title=Starbucks says it will close 150 stores next year | last=Wiener-Bronner | first=Danielle | work=[[CNN]] | date=June 19, 2018}}</ref>

In July 2019, Starbucks announced that it would no longer be selling newspapers in its cafés. It was also announced that kiosks for grab-and-go snacks and bags of whole-bean coffee would be removed from stores beginning in September 2019.<ref>{{Cite news | url=https://www.cnn.com/2019/07/12/business/starbucks-stop-selling-newspapers/index.html | title=Starbucks will stop selling newspapers | first=Jordan | last=Valinsky | work=[[CNN]] | date=July 12, 2019}}</ref>

In November 2019, Starbucks opened its largest store ever on [[Michigan Avenue (Chicago)|Michigan Avenue]], Chicago, with 200 employees.<ref>{{Cite news | url=https://www.cnn.com/2019/11/15/business/worlds-largest-starbucks-chicago/index.html | title=Starbucks opens its biggest store ever | first=Jordan | last=Valinsky | work=[[CNN]] | date=November 15, 2019}}</ref>