Editing Singer Corporation (section)

===Diversification===
[[File:Early 20th-century Singer sewing machine in Malta.png|thumb|right|Singer in [[Malta]]]]

Sales and profits grew until the 1940s. The market was affected in several ways. The US market matured after WWII. European and Japanese manufacturers ate into the market with zig-zag sewing machines. Under the leadership of Donald P. Kircher, Singer diversified into markets such as office equipment, defense, and aerospace. While 90% of Singer's revenue was from sewing machines before diversification, this was reduced to 35% after the change.<ref>{{cite book |title=International directory of company histories. Vol. 30 / ed. Jay P. Pederson |date=2000 |publisher=St. James Press |location=Chicago |isbn=9781558623897 |ol=8607050M |page=418}}</ref>

In the 1960s, the company diversified, acquiring the [[Friden, Inc.|Friden]] [[calculator]] company in 1965 and [[General Precision Equipment Corporation]] in 1968. GPE included [[Librascope]], [[Kearfott|The Kearfott Company, Inc]], and [[Link Trainer|Link Flight Simulation]]. In 1968 also, Singer bought out GPS Systems and added it to the Link Simulations Systems Division (LSSD). This unit produced nuclear power plant control room simulators in Silver Spring, Maryland: Tech Road building for Boiling Water Reactor (BWR), Parkway building for Pressurized Water Reactor (PWR) and later moved to Broken Land Parkway in [[Columbia, Maryland]] while flight simulators were produced in [[Binghamton, New York]].

Friden became ''Singer Business Machines'' which produced the [[Singer System 10]].<ref>{{cite news|url=https://news.google.com/newspapers?nid=1301&dat=19790918&id=_IRWAAAAIBAJ&pg=1042,6791928|title=A New Lease of Life for Singer's System 10|date=September 18, 1979|newspaper=[[The Sydney Morning Herald]]|access-date=June 3, 2012|page=27}}</ref> In January 1976, Singer announced its withdrawal from the data processing market,<ref name="computerworld19761227_singer">{{ cite magazine | url=https://archive.org/details/computerworld1036unse_017/page/25/mode/1up | title=Corporate Casualties | magazine=Computerworld | date=27 December 1976 | access-date=16 February 2025 | pages=37 }}</ref> offering the division to other companies.<ref name="computerworld19760126_singer">{{ cite magazine | url=https://archive.org/details/sim_computerworld_1976-01-26_10_4/page/43/mode/1up | title=Two Firms Contacted by Singer In Attempt to Sell DP Division | magazine=Computerworld | date=26 January 1976 | access-date=16 February 2025 | pages=43 }}</ref> In March 1976, [[TRW Inc.]] and Singer announced an agreement whereby TRW would assume "managerial responsibilities" for Singer's System 10 and point-of-sale products, perceived as a way for TRW to expand its market presence.<ref name="computerworld19760322_trw">{{ cite magazine | url=https://archive.org/details/sim_computerworld_1976-03-22_10_12/page/35/mode/1up | title=TRW to Maintain Singer Base | magazine=Computerworld | date=22 March 1976 | access-date=16 February 2025 | pages=35 }}</ref> Maintenance and customer support for Singer's products were transferred to TRW, accompanied by a pledge for TRW to continue manufacturing at Singer's Cogar facility in Utica, New York.<ref name="computerworld19760524_trw">{{ cite magazine | url=https://archive.org/details/computerworld1021unse/page/2/mode/1up | title=TRW Signs to Support, Maintain Singer Hardware and Software | magazine=Computerworld | last1=French | first1=Nancy | date=24 May 1976 | access-date=16 February 2025 | pages=2 }}</ref> Concurrently with these arrangements, [[International Computers Limited|ICL]] assumed the corresponding "management responsibilities" to Singer's international operations and acquired the rights to products marketed internationally, including the System 10.<ref name="computerworld19760329_icl">{{ cite magazine | url=https://archive.org/details/sim_computerworld_1976-03-29_10_13/page/n62/mode/1up | title=Singer Selling Foreign SBM to ICL | magazine=Computerworld | date=29 March 1976 | access-date=16 February 2025 | pages=37 }}</ref> ICL would later acquire the Cogar subsidiary and its manufacturing facility, continuing to manufacture the System 10 for its own customers.<ref name="electronics19770120_icl">{{ cite magazine | url=https://archive.org/details/bitsavers_Electronic9770120_105626386/page/40/mode/1up | title=Britain’s ICL reorganizes U.S. arm | magazine=Electronics | date=20 January 1977 | access-date=16 February 2025 | pages=40 }}</ref> Despite Singer's original announcement, its international operations continued to win orders and show signs of profitability.<ref name="computerworld19760202_bitter">{{ cite magazine | url=https://archive.org/details/sim_computerworld_1976-02-02_10_5/page/31/mode/1up | title=Singer Offspring Abroad Called Bitter | magazine=Computerworld | date=2 February 1976 | access-date=16 February 2025 | pages=31 }}</ref><ref name="computerworld19760202_brazil">{{ cite magazine | url=https://archive.org/details/sim_computerworld_1976-02-02_10_5/page/31/mode/1up | title=Singer Division, Ready for Selling, Wins Big Brazilian, French Orders | magazine=Computerworld | last1=Berenyi | first1=Ivan | date=2 February 1976 | access-date=16 February 2025 | pages=31 }}</ref> As some existing Singer customers contemplated legal action against the company for failing to fulfil its obligations,<ref name="datamation197702_singer">{{ cite magazine | url=https://archive.org/details/bitsavers_datamation_38511517/page/n16/mode/1up | title=Singer's Not Through with Computers Yet | magazine=Datamation | date=February 1977 | access-date=16 February 2025 | pages=15 }}</ref> ICL sought to expand its US presence, attracting new business for both its own products as well as those acquired from Singer.<ref name="datamation197702_icl">{{ cite magazine | url=https://archive.org/details/bitsavers_datamation_38511517/page/n153/mode/2up | title=ICL's U.S. Operation Looking Beyond NYC | magazine=Datamation | last1=Pantages | first1=Angeline | date=February 1977 | access-date=16 February 2025 | pages=156–157 }}</ref>

By 1971 Singer was also producing portable/home audio/visual equipment.  In order to support this venture, Singer sponsored concerts such as the 1971 A&R Studio concerts on WPLJ-New York mentioned above.

For several years in the 1970s, Singer set up a national sales force for [[CAT (phototypesetter)|CAT phototypesetting machines]] (of [[UNIX]] [[troff]] fame) made by another Massachusetts company, Graphic Systems Inc.<ref>{{cite web |url=http://haagens.com/oldtype.tpl.html#2G |title=Old Phototypesetter Tales |publisher=Haagens.com }}</ref> This division was purchased by [[Wang Laboratories]] in 1978.