Editing Simca (section)

== Collapse of Chrysler Europe ==
The most successful pre-Chrysler Simca models were the Aronde, the Simca 1000 and the front-engined [[Simca 1100|1100]] compact. During the 1970s Chrysler era, Simca produced the new [[Chrysler 180|Chrysler 160/180/2 litre]] saloon, [[Simca 1307|1307]] range ([[Chrysler Alpine]] in the [[United Kingdom|UK]]) and later the [[Chrysler Horizon|Horizon]], ([[Dodge Omni]] and [[Plymouth Horizon]] in the USA). The 1307 and Horizon were both named [[European Car of the Year]] at launch. However, Chrysler's forced marriage of Simca and Rootes was not a happy one - Chrysler Europe collapsed in 1977 and the remains were sold to [[Peugeot SA]] the following year for a nominal US$1.00 plus assumption of outstanding debt. The cars sold reasonably well in France, but were outsold by their key Ford, British Leyland and Vauxhall rivals in Britain.

The last remaining Simca and Rootes models were discontinued by the end of 1981, and the Simca-based Alpine and Horizon soldiered on through the first half of the 1980s using the resurrected Talbot badge, which itself had vanished from passenger cars within a decade.

Meanwhile, Peugeot expanded its own brand and made use of the former Simca and Rootes factories for production of its own vehicles, although the Talbot brand survived into the 1990s on commercial vehicles.