Editing Short-form content (section)

==== Challenges and future development ====
Although the prospects for live streaming e-commerce in China are very broad and Chinese people already consider it a part of their daily lives, there are many difficulties in promoting it globally. Western consumers have a low acceptance and adaptability to "live streaming shopping" and are more accustomed to the traditional e-commerce model. And payment methods, logistics services and after-sales systems need to be improved to match the instant transaction needs of e-commerce live streaming.<ref>{{Cite journal |last=Wydymus |first=Karolina |date=2023 |title=Social Commerce and Livestreaming E-commerce phenomenon as a new driving force for China E-commerce market development |url=https://www.ceeol.com/search/article-detail?id=1174362 |journal=Zeszyty Naukowe Polskiego Towarzystwa Ekonomicznego w Zielonej G&#243;rze |language=English |volume=10 |issue=18 |pages=23–40 |issn=2391-7830}}</ref> In the future, with the advancement of AI recommendation algorithms, the development of cross-border e-commerce and the improvement of the social media ecosystem, e-commerce live streaming is expected to become more popular in the global market and become one of the core profit models of short video platforms.