Editing Sesame Street (section)

===Media===
{{Main|Sesame Workshop#Funding sources|Music of Sesame Street{{!}}Music of ''Sesame Street''|Sesame Street international co-productions{{!}}''Sesame Street'' international co-productions}}

Early in their history ''Sesame Street'' and the CTW began to look for alternative funding sources and turned to creating products and writing licensing agreements. They became, as Cooney put it, "a multiple-media institution."<ref>Cherow-O'Leary in Fisch & Truglio, p. 197</ref> In 1970, the CTW created a "non-broadcast" division responsible for creating and publishing books and ''[[Sesame Street Magazine]]''.<ref>Cherow-O'Leary in Fisch & Truglio, pp. 197–198</ref> By 2019, the Sesame Workshop had published over 6,500 book titles.<ref name="guthrie"/> The Workshop decided from the start that all materials their licensing program created would "underscore and amplify"<ref name="davis-205">Davis, p. 205</ref><ref name="davis-195"/> the show's curriculum. In 2004, over 68% of ''Sesame Street''{{'}}s revenue came from licenses and products such as toys and clothing.<ref name="carvajal">{{cite news | last = Carvajal | first = Doreen | title = Sesame Street Goes Global: Let's All Count the Revenue | work = The New York Times | date = December 12, 2005 | url = https://www.nytimes.com/2005/12/12/business/media/12sesame.html?_r=1&pagewanted=print | access-date = July 8, 2019}}</ref>{{refn|See Gikow, pp. 280–285 for a list of many of the show's products.|group=note}} By 2008, the ''Sesame Street'' Muppets accounted for between $15 million and $17 million per year in licensing and merchandising fees, split between the Sesame Workshop and The Jim Henson Company.<ref name="davis-5">Davis, p. 5</ref> By 2019, the Sesame Workshop had over 500 licensing agreements and had produced over 200 hours of home video.<ref name="wallace"/><ref name="guthrie"/> There have been two theatrically released ''Sesame Street'' movies, ''[[Follow That Bird]]'', released in 1985, and ''[[Elmo in Grouchland]]'', released in 1999. In early 2019, it was announced that a third film, a musical co-starring [[Anne Hathaway]] and written and directed by [[Jonathan Krisel]], would be produced.<ref>{{cite news |last1=Kit |first1=Borys |last2=Sandberg |first2=Bryn Elise |title='Sesame Street' Movie's Writer-Director Reveals Plot Details |url=https://www.hollywoodreporter.com/news/sesame-street-movies-writer-director-reveals-plot-details-1182692 |access-date=April 18, 2019 |work=The Hollywood Reporter |date=February 6, 2019}}</ref> In November 2019, Sesame Street announced a family friendly [[augmented reality]] application produced by Weyo in partnership with [[Sesame Workshop]] in honor of the show's 50th anniversary.<ref>{{Cite web|url=https://www.forbes.com/sites/jessedamiani/2019/11/07/sesame-street-launches-50th-anniversary-ar-app/|title=Sesame Street Launches 50th Anniversary AR App|last=Damiani|first=Jesse|website=Forbes|language=en|access-date=2019-11-18}}</ref>

[[Jim Henson]], the creator of the Muppets, owned the [[trademark]]s to those characters, and was reluctant to market them at first. He agreed when the CTW promised that the profits from toys, books, [[Sesame Street video games|computer games]], and other products were to be used exclusively to fund the CTW and its outreach efforts.<ref name="davis-203"/><ref>Gikow, p. 268</ref> Even though Cooney and the CTW had very little experience with marketing, they demanded complete control over all products and product decisions.<ref name="davis-205"/> Any product line associated with the show had to be educational and inexpensive, and could not be advertised during the show's airings.<ref name="davis-204">Davis, p. 204</ref> As Davis reported, "Cooney stressed restraint, prudence, and caution" in their marketing and licensing efforts.<ref name="davis-204"/>{{refn|According to ''Parade Magazine'' in 2019, 1 million children played with ''Sesame Street'' toys daily.<ref name="wallace"/>|group=note}}

Director Jon Stone, talking about the music of ''Sesame Street'', said: "There was no other sound like it on television."<ref>Gikow, p. 220</ref> For the first time in children's television, the show's songs fulfilled a specific purpose and supported its curriculum.<ref>Gikow, p. 227</ref> In order to attract the best composers and lyricists, the CTW allowed songwriters like [[Joe Raposo]], ''Sesame Street''{{'}}s first musical director, to retain the rights to the songs they wrote, which earned them lucrative profits and helped the show sustain public interest.<ref>Davis, p. 256</ref> By 2019, there were 180 albums of ''Sesame Street'' music produced, and its songwriters had received 11 [[Grammy Award|Grammys]].<ref name="wallace"/><ref name="guthrie"/> In late 2018, the SW announced a multi-year agreement with [[Warner Music Group]] to re-launch Sesame Street Records in the U.S. and Canada. For the first time in 20 years, "an extensive catalog of ''Sesame Street'' recordings" was made available to the public in a variety of formats, including CD and vinyl compilations, digital streaming, and downloads.<ref>{{cite web |title=Warner Music Group Sesame Workshop Team up to Relaunch Sesame Street Records |url=https://www.musicbusinessworldwide.com/warner-music-group-and-sesame-workshop-team-up-to-relaunch-sesame-street-records/ |publisher=Music Business Worldwide |access-date=18 July 2019 |date=27 November 2018}}</ref>

''Sesame Street'' used animations and short films commissioned from outside studios,<ref name="gikow-236"/> interspersed throughout each episode, to help teach their viewers basic concepts like numbers and letters.<ref>Morrow, p. 89</ref> Jim Henson was one of the many producers to create short films for the show.<ref name="gikow-236">Gikow, p. 236</ref> Shortly after ''Sesame Street'' debuted in the United States, the CTW was approached independently by producers from several countries to produce versions of the show at home. These versions came to be called "co-productions."<ref>Cole et al. in Fisch & Truglio, p. 148</ref> By 2001 there were over 120 million viewers of all international versions of ''Sesame Street'',<ref>Cole et al. in Fisch & Truglio, p. 147</ref> and in 2006, there were twenty co-productions around the world.<ref>{{Cite video | people = Knowlton, Linda Goldstein and Linda Hawkins Costigan (producers) | date = 2006 | title = The World According to Sesame Street | medium = documentary | publisher = Participant Productions}}</ref> By its 50th anniversary in 2019, 190 million children viewed over 160 versions of ''Sesame Street'' in 70 languages.<ref name="wallace"/><ref name="leaving">{{cite web |last1=Bradley |first1=Diana |title=Leaving the neighborhood: 'Sesame Street' muppets to travel across America next year |url=https://www.prweek.com/article/1489073/leaving-neighborhood-sesame-street-muppets-travel-across-america-next-year |website=PR Weekly |access-date=July 9, 2019 |date=July 27, 2018}}</ref> In 2005, Doreen Carvajal of ''[[The New York Times]]'' reported that income from the co-productions and international licensing accounted for $96 million. ''Sesame Street the Musical'' opened at [[Theatre Row Building|Theatre Row]] off Broadway on September 8, 2022.<ref name="musical2">{{cite web |title=Sesame Street the Musical |url=https://sesamestreetmusical.com/ |access-date=November 24, 2022 |website=sesamestreetmusical.com}}</ref><ref name="musical-22">{{cite web |date=November 18, 2022 |title=SESAME STREET MUSICAL - Rumours of a West End transfer |url=https://www.londonboxoffice.co.uk/news/post/sesame-street-london |access-date=November 24, 2022 |website=London Box Office}}</ref>

In 2015, [[HBO]] acquired the production rights to the show, which included an agreement of exclusive rights for nine months at which point the episodes were to be given away free of charge to other networks (e.g. [[PBS]]). In December 2024, HBO announced it would part ways with ''Sesame Street''.<ref>CNBC Market Hall segment, archived at<nowiki/>https://www.youtube.com/watch?v=BJGPLD-xcfI</ref>