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===FIGHT, Rochester, NY=== In the 1960s, Alinsky focused through the IAF on the training of community organizers. The IAF assisted Black community organizing groups in Kansas City and Buffalo, and the [[Community Service Organization]] of Mexican Americans in California, training, among others, [[Cesar Chavez]] and [[Dolores Huerta]]. In July 1964, a [[1964 Rochester Race Riot|race riot]] broke out in [[Rochester, New York]], which Alinsky said was owned "lock stock and barrel" by [[Eastman Kodak]], whose only contribution to race relations was "the invention of color film".{{sfnp|Horwitt|1989|p=493}} In the wake of the riots, the Rochester area churches, together with black civil rights leaders, invited Alinsky and the IAF to help the community organize. With the Reverend [[Franklin Florence]], who had been close to [[Malcolm X]], they established FIGHT (Freedom, Integration, God, Honor, Today). Concluding that picketing and boycotts would not work, FIGHT began to think of some "far-out tactics along the lines of our O'Hare shit in." This included a "fart-in" at the [[Rochester Philharmonic Orchestra|Rochester Philharmonic]], Kodak's "cultural jewel." It was a proposal Alinsky considered "absurd rather than juvenile. But isn't much of life kind of a theater of the absurd?" No tactic that might work was "frivolous." Following a disruption of its annual stockholders' convention in April 1967 assisted by [[Unitarian Universalist Association|Unitarians]] and others assigning FIGHT their proxy votes (Alinsky had called on them to "put your stock where your sermons are"), Kodak recognized FIGHT as a broad-based community organization and committed, through a recruitment and training program, to black employment, in June 1967. A retired public affairs officer for Kodak later said, "Alinsky and the people who exploited the situation were looking for attention," and claimed Kodak had already undertaken or was developing a lot of the programs that community activists sought. "We were working on it."{{sfnp|Norden|1972|pp=173, 176β177}}<ref>{{cite news |url=https://eu.democratandchronicle.com/story/news/2014/07/19/franklin-florence-dorothy-hall-kodak-fight/12853477/ |title=Riots spawned FIGHT, other community efforts |first1=James |last1=Goodman |first2=Brian |last2=Sharp |date=July 20, 2014 |newspaper=[[Democrat and Chronicle]] |access-date=January 21, 2020}}</ref>
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