Editing Satisficing (section)

== In personality and happiness research ==
{{Main|Maximization (psychology)}}
Some research has suggested that satisficing/[[maximizing]] and other decision-making strategies, like [[personality]] traits, have a strong genetic component and endure over time. This genetic influence on decision-making behaviors has been found through classical [[twin studies]], in which decision-making tendencies are self-reported by each member of a twinned pair and then compared between monozygotic and dizygotic twins.<ref>{{cite journal |last1=Simonson |first1=I. |last2=Sela |first2=A. |year=2011 |title=On the heritability of consumer decision making: An exploratory approach for studying genetic effects on judgment and choice |journal=Journal of Consumer Research |volume=37 |issue=6 |pages=951–966 |doi=10.1086/657022 }}</ref> This implies that people can be categorized into "maximizers" and "satisficers", with some people landing in between.

The distinction between satisficing and maximizing not only differs in the decision-making process, but also in the post-decision evaluation. Maximizers tend to use a more exhaustive approach to their decision-making process: they seek and evaluate more options than satisficers do to achieve greater satisfaction. However, whereas satisficers tend to be relatively pleased with their decisions, maximizers tend to be less happy with their decision outcomes. This is thought to be due to limited cognitive resources people have when their [[Overchoice|options are vast]], forcing maximizers to not make an optimal choice. Because maximization is unrealistic and usually impossible in everyday life, maximizers often feel regretful in their post-choice evaluation.<ref>{{cite journal |last1=Schwartz |first1=B. |last2=Ward |first2=A. |last3=Monterosso |first3=J. |last4=Lyubomirsky |first4=S. |last5=White |first5=K. |last6=Lehman |first6=D. R. |year=2002 |title=Maximizing versus satisficing: Happiness is a matter of choice |journal=Journal of Personality and Social Psychology |volume=83 |issue=5 |pages=1178–1197 |doi=10.1037/0022-3514.83.5.1178 |pmid=12416921 |url=http://sonjalyubomirsky.com/wp-content/themes/sonjalyubomirsky/papers/SWMLWL2002.pdf }}</ref>