Editing Rambler (automobile) (section)

==Trademark==
American Motors stopped producing cars using the Rambler trademark in 1970. In 1973, Action Age Incorporated wanted to register "Scrambler" for an off-highway vehicle and, in a case before the Trademark Trial and Appeal Board, contended that the trademark Rambler had been abandoned.<ref name="Handelman">{{cite book |last1=Handelman |first1=Jeffery |title=Guide to TTAB Practice |date=2019 |publisher=Aspen Publishers |isbn=9780735565319 |pages=257–258 |chapter-url= https://books.google.com/books?id=-iwS-WUnv-sC&dq=American+Motors+v+Action+Age+Inc.+1973&pg=SA8-PA290 |chapter=8}}</ref> This registration was opposed by AMC and the court determined that even though the manufacturing of Ramblers ended, the trademark was not abandoned because AMC continued to have commercial activities such as parts with the Rambler name on the boxes as well as franchising dealers that retained Rambler in their name or marketed used cars under the Rambler trademark.<ref name="Handelman"/>/<ref>{{cite book |last1=Kintner |first1=Earl W. |last2=Lahr |first2=Jack L. |title=An Intellectual Property Law Primer: A Survey of the Law of Patents, Trade Secrets, Trademarks, Franchises, Copyrights, and Personality and Entertainment Rights |date=1982 |publisher=C. Boardman |isbn=9780876323618 |pages=307–308 |url= https://books.google.com/books?id=ON9AAQAAIAAJ&q=Rambler+trademark+automobiles}}</ref>

The Rambler trademark registration expired on 12 December 1994, because Chrysler (the company that acquired AMC in 1987) did not file an affidavit of continued use.<ref name="uspto"/> However, it was claimed by Chrysler as a retro or heritage mark that "had built an affinity and emotional connection with the consumer as a result of the original product that was in the marketplace, and continues to have nostalgia appeal with consumers who are still interested in acquiring products built around the mark’s core values and replicates the markets and the mark itself."<ref name="uspto"/> In a 2008 case before the Trademark Trial and Appeal Board, the [[United States Patent and Trademark Office]] determined that Chrysler continued to have products licensed in connection with the Rambler mark for automobiles and thus sufficiently related to automobiles so that consumers would ascribe a single source to the products.<ref name="uspto"/> Chrysler, as the successor company, was able to "prove non-abandonment by demonstrating that there were many Rambler cars (and related supplies) bearing the mark still in use.<ref name="uspto"/> The board ruled that Chrysler "has priority of use, at the very least with respect to key rings, calendars, decals, specification sheets, and owner's manuals, all relating to Rambler automobiles."<ref>{{cite web |last1=Ambrogi |first1=Robert J. |title=Remember the Rambler? Trademark Board Does |url= https://legalblogwatch.typepad.com/legal_blog_watch/2008/08/remember-the-ra.html |website=legalblogwatch.typepad.com |date=13 August 2008 |access-date=11 December 2020}}</ref>