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==Artwork and packaging== [[File:96 and 98 St. Mark's Place, NYC.jpg|thumb|right|The five-storey 96 and 98 [[8th Street / St. Mark's Place (Manhattan)|St. Mark's Place]] in New York's East Village]] The album was originally released with a die-cut sleeve design depicting a New York City [[tenement]] block, through whose windows various cultural icons could be interchangeably viewed.{{sfn|Lewis|2012|p=67}} The album designer, [[Peter Corriston]], was looking for a building that was symmetrical with interesting details, that was not obstructed by other objects and would fit the square album cover. He subsequently came up with the rest of the cover based on the idea of people moving in and out of the tenement, with various sleeves that could be placed under the main cover and filling the windows with various pieces of information.<ref name="Led Zeppelin">{{cite news |last=Boland Jr. |first=Ed |title=F.Y.I. |url=https://query.nytimes.com/gst/fullpage.html?res=9B04E6D6123EF93BA3575AC0A9649C8B63 |url-status=live |work=The New York Times |date=8 September 2002 |access-date=15 March 2008 |archive-url=https://web.archive.org/web/20080410060458/http://query.nytimes.com/gst/fullpage.html?res=9B04E6D6123EF93BA3575AC0A9649C8B63 |archive-date=10 April 2008}}</ref> The two five-storey buildings photographed for the album cover are located at 96 and 98 [[St. Mark's Place]] in New York City.{{sfn|Lewis|1990|p=55}} The original photograph underwent a number of tweaks to arrive at the final image. The fourth floor of the building had to be cropped out to fit the square album cover format.<ref name="Led Zeppelin" /> (The front doorway and stoop at 96 St. Mark's Place is also the location used by the Rolling Stones for the music video promoting their single "[[Waiting on a Friend]]", from their 1981 album ''[[Tattoo You]]''). Eschewing the usual [[gatefold]] design in favour of a special die-cut cover, the original album jacket included four covers made up of two inners (for each disc), a middle insert cover and an outer cover. The middle insert cover is white and details all the album track listings and recording information. The outer cover has die-cut windows on the building, so when the middle cover is wrapped around the inner covers and slid into the outer cover, the title of the album is shown on the front cover, spelling out the name "Physical Graffiti".{{sfn|Lewis|1990|p=55}} Images in the windows touched upon a set of American icons and a range of Hollywood ephemera. Pictures of [[W. C. Fields]] and [[Buzz Aldrin]] alternated with the snapshots of Led Zeppelin.{{sfn|Lewis|2012|p=67}} Photographs of [[Lee Harvey Oswald]], [[Marcel Duchamp]] and [[Pope Leo XIII]] are also featured. Per the liner notes, package concept and design was by AGI/Mike Doud (London) and Peter Corriston (New York). Photography was by Elliott Erwitt, B. P. Fallon, and [[Roy Harper (singer)|Roy Harper]]. "Tinting Extraordinaire": Maurice Tate, and window illustration by Dave Heffernan.<ref>{{cite AV media notes |title=Physical Graffiti |others=Jimmy Page, producer and George Marino, sound engineer |year=1975 |first=Led |last=Zeppelin |page=7 |type=CD booklet liner notes|publisher=Swan Song |id=2-200 |location=New York City}}</ref> In 1976, the album was nominated for a [[Grammy Award]] in the category of [[Grammy Award for Best Recording Package|best album package]].<ref>{{cite book|title=The Encyclopedia of Popular Music|volume=5|first=Colin|last=Larkin|page=141|publisher=MUZE|isbn=978-0-195-31373-4}}</ref>
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