Editing Philips (section)

=== 1980s–2000s: Decline ===
Philips partnered with Sony again later to develop a new "interactive" disc format called [[CD-i]], described by them as a "new way of interacting with a television set".<ref>{{cite web|url=http://archive.org/details/ACE_Issue_33_1990-06_Future_Publishing_GB|title=ACE – Issue 33 (1990-06)(Future Publishing)(GB)|date=10 June 1990|via=Internet Archive}}</ref> Philips created the majority of CD-i compatible players. After low sales, Philips repositioned the format as a [[video game console]], but it was soon discontinued after being heavily criticized amongst the gaming community.<ref name="gamepro">{{cite magazine |url=http://www.gamepro.com/gamepro/domestic/games/features/111823.shtml |title=The 10 Worst-Selling Consoles of All Time |access-date=1 November 2016 |first=Blake|last=Snow |magazine=[[GamePro]] |date=5 May 2007|archive-url=https://web.archive.org/web/20070508035815/http://www.gamepro.com/gamepro/domestic/games/features/111823.shtml |archive-date=8 May 2007}}</ref><ref name="Jumping">{{cite web|url=https://www.gamesreviews.com/news/07/stephen-radosh-a-qa-with-the-creator-of-hotel-mario/|title=Stephen Radosh: An Interview with the Creator of Hotel Mario|author=Samuel Clemens|date=4 July 2022|website=Games Reviews |archive-url=https://web.archive.org/web/20220705182426/https://www.gamesreviews.com/news/07/stephen-radosh-a-qa-with-the-creator-of-hotel-mario/|archive-date=5 July 2022|url-status=dead|access-date=5 July 2022}}</ref>

In the 1980s, Philips's [[profit margin]] dropped below 1 percent, and in 1990 the company lost more than US$2 billion (biggest corporate loss in Dutch history). Troubles for the company continued into the 1990s as its status as a leading electronics company was swiftly lost.<ref name="auto">{{cite web|url=https://www.channelnewsasia.com/news/cnainsider/philips-reinvented-digital-era-lightbulb-healthcare-technology-9483700|title=Once bleeding billions, how Philips reinvented itself for the digital age|website=CNA|access-date=15 October 2019|archive-date=21 September 2020|archive-url=https://web.archive.org/web/20200921172923/https://www.channelnewsasia.com/news/cnainsider/philips-reinvented-digital-era-lightbulb-healthcare-technology-9483700|url-status=dead}}</ref> In 1985, Philips was the largest founding investor in [[TSMC]]<ref>{{cite web |url=https://semiwiki.com/semiconductor-manufacturers/tsmc/1539-a-brief-history-of-tsmc/ |title=A Brief History of TSMC |website=semiwiki.com |access-date=27 October 2021 |archive-date=27 October 2021 |archive-url=https://web.archive.org/web/20211027232905/https://semiwiki.com/semiconductor-manufacturers/tsmc/1539-a-brief-history-of-tsmc/ |url-status=live}}{{unreliable source?|date=February 2022}}</ref> which was established as a joint venture between Philips, the Taiwan government and other private investors.

In 1990, the newly appointed CEO, Jan Timmer, decided to sell off all businesses that dealt with computers which meant the end of Philips Data Systems as well as other computer activities. In 1991, the businesses were acquired by Digital Equipment Corporation.<ref>{{cite web |date=24 May 2023 |title=The Rise and Fall of Philips Data Systems |url=http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1842013 |access-date=10 February 2024 |website=Researchgate}}</ref> In 1991, the company's name was changed from N.V. Philips Gloeilampenfabrieken to Philips Electronics N.V.<ref>{{cite news|url=https://www.delpher.nl/nl/kranten/view?coll=ddd&identifier=ABCDDD:010833416:mpeg21:a0218|title=Name change to Philips Electronics N.V.|newspaper=Het Parool|access-date=3 March 2020 |date=28 February 1991|archive-date=6 August 2020|archive-url=https://web.archive.org/web/20200806074145/https://www.delpher.nl/nl/kranten/view?coll=ddd&identifier=ABCDDD:010833416:mpeg21:a0218|url-status=live}}</ref> At the same time, North American Philips was formally dissolved, and a new corporate division was formed in the US with the name Philips Electronics North America Corp.<ref>{{Cite web |title=Trade catalogs from Philips |url=https://americanhistory.si.edu/collections/SILNMAHTL_32117 |access-date=30 May 2024 |website=americanhistory.si.edu |language=en |archive-date=30 May 2024 |archive-url=https://web.archive.org/web/20240530121253/https://americanhistory.si.edu/collections/SILNMAHTL_32117 |url-status=dead }}</ref>

In 1997, the company officers decided to move the headquarters from Eindhoven to [[Amsterdam]] along with the corporate name change to [[Koninklijk]]e Philips Electronics N.V., the latter of which was finalized on 16 March 1998.<ref>{{cite web|url=https://www.trouw.nl/gs-b0329b2a|title=Philips gaat aan naam eindelijk het woord Koninklijke toevoegen|date=17 February 1998|website=Trouw|access-date=10 January 2020}}</ref> In 1997, Philips introduced at CES and CeBIT the first large (42-inch) commercially available flat-panel TV, using Fujitsu plasma displays.<ref>{{cite web | url=https://www.lesechos.fr/1997/04/philips-et-thomson-en-position-dattente-811858 | title=Philips et Thomson en position d'attente | work=Les Echos | date=9 April 1997}}</ref><ref>{{cite web | url=https://www.rtf1.de/news.php?id=18644 | title=20 Jahre Flachbildfernseher - OLED und 4K momentan Spitze der Entwicklung &#124; RTF.1}}</ref><ref>{{cite web | url=https://pr.fujitsu.com/jp/news/1996/Nov/28-e.html | title=Fujitsu is World's First to Mass Produce 42-inch Color Plasma Display Panels}}</ref> In 1998, looking to spur innovation, Philips created an Emerging Businesses group for its Semiconductors unit, based in [[Silicon Valley]]. The group was designed to be an incubator where promising technologies and products could be developed.<ref name=":6">{{cite web|date=13 June 2001|title=Scott McGregor to become new President and CEO of Philips Semiconductors|url=https://smtnet.com/news/index.cfm?fuseaction=view_news&news_id=1542|url-status=dead|archive-url=https://web.archive.org/web/20200702210458/https://smtnet.com/news/index.cfm?fuseaction=view_news&news_id=1542|archive-date=2 July 2020|access-date=2 July 2020|website=smtnet.com|location=[[Amsterdam]]}}</ref><ref>{{Cite news|last=Lineback|first=J. Robert|date=19 October 2001|title=Philips Semi's new emerging business GM hunts for something new|work=EE Times|location=San Jose|url=https://www.eetimes.com/philips-semis-new-emerging-business-gm-hunts-for-something-new/|access-date=2 July 2020|archive-date=6 August 2020|archive-url=https://web.archive.org/web/20200806101213/https://www.eetimes.com/philips-semis-new-emerging-business-gm-hunts-for-something-new/|url-status=live}}</ref>

The move of the headquarters to Amsterdam was completed in 2001. Initially, the company was housed in the [[Rembrandt Tower]]. In 2002, it moved to the Breitner Tower. Philips Lighting, [[Philips Natuurkundig Laboratorium|Philips Research]], [[NXP Semiconductors|Philips Semiconductors]] (spun off as NXP in September 2006), and Philips Design, are still based in Eindhoven. Philips Healthcare is headquartered in both [[Best, Netherlands]] (near Eindhoven) and [[Andover, Massachusetts]], (north of [[Boston]]).

In 2000, Philips bought Optiva Corporation, the maker of [[Sonicare]] [[electric toothbrush]]es. The company was renamed Philips Oral Healthcare and made a subsidiary of Philips DAP. In 2001, Philips acquired [[Agilent Technologies]]' Healthcare Solutions Group (HSG) for EUR 2 billion.<ref>{{cite web|url=https://www.thefreelibrary.com/Philips+Completes+Acquisition+Agilent+Technologies%27+Healthcare...-a076902583|title=Philips Completes Acquisition Agilent Technologies' Healthcare Solutions Group|website=The Free Library |date=1 August 2001 |access-date=6 January 2017|archive-date=19 November 2018|archive-url=https://web.archive.org/web/20181119075053/https://www.thefreelibrary.com/Philips+Completes+Acquisition+Agilent+Technologies%27+Healthcare...-a076902583|url-status=dead}}</ref> Philips created a computer monitors joint venture with [[LG]] called [[LG.Philips Displays]] in 2001. In 2001, after growing the unit's Emerging Businesses group to nearly $1 billion in revenue, [[Scott A. McGregor]] was named the new president and CEO of Philips Semiconductors. McGregor's appointment completed the company's shift to having dedicated CEOs for all five of the company's product divisions, which would in turn leave the Board of Management to concentrate on issues confronting the Philips Group as a whole.<ref name=":6" /> In February 2001 Philips sold its remaining interest in battery manufacturing to its then partner [[Panasonic|Matsushita]] (which itself became [[Panasonic]] in 2008).<ref>{{cite web |url=https://eepower.com/news/philips-sells-interest-in-battery-manufacturing-to-matsushita/ |title=Philips Sells Interest in Battery Manufacturing to Matsushita |last=Shephard |first=Jeff |work=eepower.com |date=20 February 2001 |access-date=10 February 2022 |archive-date=1 October 2022 |archive-url=https://web.archive.org/web/20221001052203/https://eepower.com/news/philips-sells-interest-in-battery-manufacturing-to-matsushita/ |url-status=live}}</ref><ref name="panasonic1">{{cite press release|url=http://panasonic.co.jp/corp/news/official.data/data.dir/en080110-6/en080110-6.html|title=Matsushita Electric to Change Name to Panasonic Corporation |location=Osaka, Japan |publisher=Panasonic Corporation|date=1 October 2008|access-date=3 October 2008|archive-date=18 August 2008|archive-url=https://web.archive.org/web/20080818153136/http://panasonic.co.jp/corp/news/official.data/data.dir/en080110-6/en080110-6.html|url-status=live |language=en}}</ref>

[[File:Philips sense and simplicity.svg|thumb|right|Philips' 2004 slogan]]
In 2004, Philips abandoned the slogan "Let's make things better" in favor of a new one: "Sense and Simplicity".<ref>{{cite web|url = https://www.forbes.com/2005/04/18/0418autofacescan01.html?sh=2625c7f15e39|title = Philips CEO Kleisterlee Sees Good in Bad First-Quarter Results|website = [[Forbes]]|access-date = 22 February 2022|archive-date = 24 February 2022|archive-url = https://web.archive.org/web/20220224205748/https://www.forbes.com/2005/04/18/0418autofacescan01.html?sh=2625c7f15e39|url-status = live}}</ref> In December 2005, Philips announced its intention to sell or demerge its semiconductor division. On 1 September 2006, it was announced in Berlin that the name of the new company formed by the division would be [[NXP Semiconductors]]. On 2 August 2006, Philips completed an agreement to sell a controlling 80.1% stake in NXP Semiconductors to a consortium of [[private equity]] investors consisting of [[Kohlberg Kravis Roberts & Co.]] (KKR), [[Silver Lake Partners]] and [[AlpInvest Partners]]. On 21 August 2006, [[Bain Capital]] and [[Apax Partners]] announced that they had signed definitive commitments to join the acquiring consortium, a process which was completed on 1 October 2006.{{citation needed|date=June 2021}}

In 2006, Philips bought out the company [[Lifeline Systems, Inc.|Lifeline Systems]] headquartered in [[Framingham, Massachusetts]], in a deal valued at $750 million, its biggest move yet to expand its consumer-health business (M).<ref>{{cite news|url= https://www.wsj.com/articles/SB113765652747250681|title= Philips electronics to buy lifeline to expand in consumer health|newspaper= The Wall Street Journal|date= 20 January 2006|access-date= 7 April 2018|archive-date= 6 August 2020|archive-url= https://web.archive.org/web/20200806135952/https://www.wsj.com/articles/SB113765652747250681|url-status= live}}</ref> In August 2007, Philips acquired the company Ximis, Inc. headquartered in [[El Paso, Texas]], for their Medical Informatics Division.<ref>{{cite web|url=http://www.finanznachrichten.de/nachrichten-2007-08/8833411-philips-to-acquire-healthcare-informatics-company-ximis-inc-to-strengthen-presence-in-the-healthcare-information-technology-market-004.htm|title=Philips to Acquire Healthcare Informatics Company XIMIS Inc. to Strengthen Presence in the Healthcare Information Technology Market|website=Finanznachrichten.de|access-date=7 April 2018|archive-url=https://web.archive.org/web/20180327212815/http://www.finanznachrichten.de/nachrichten-2007-08/8833411-philips-to-acquire-healthcare-informatics-company-ximis-inc-to-strengthen-presence-in-the-healthcare-information-technology-market-004.htm|archive-date=27 March 2018|url-status=live}}</ref> In October 2007, it purchased a Moore Microprocessor Patent (MPP) Portfolio license from The TPL Group.

On 21 December 2007, Philips and [[Respironics, Inc.]] announced a definitive agreement pursuant to which Philips acquired all of the outstanding shares of Respironics for US$66 per share, or a total purchase price of approximately €3.6&nbsp; billion (US$5.1&nbsp;billion) in cash.<ref>{{cite press release|url=http://www.newscenter.philips.com/about/news/press/20071221_pressrelease_respironics.page_20071221_pressrelease_respironics|archive-url=http://arquivo.pt/wayback/20160516125532/http://www.newscenter.philips.com/about/news/press/20071221_pressrelease_respironics.page_20071221_pressrelease_respironics|url-status=dead|archive-date=16 May 2016|title=News center |website=Arquivo.pt|access-date=7 April 2018}}</ref> On 21 February 2008, Philips completed the acquisition of VISICU in Baltimore, Maryland, through the merger of its indirect wholly-owned subsidiary into VISICU. As a result of that merger, VISICU has become an indirect wholly-owned subsidiary of Philips. VISICU was the creator of the eICU concept of the use of Telemedicine from a centralized facility to monitor and care for ICU patients.<ref>{{cite press release |url=http://www.newscenter.philips.com/main/standard/about/news/press/20080221_completion_visicu.wpd |title=Philips completes acquisition of US-based VISICU |location=Amsterdam, The Netherlands |publisher=Philips |date=21 February 2008 |access-date=24 November 2012 |archive-url=https://archive.today/20120911192059/http://www.newscenter.philips.com/main/standard/about/news/press/20080221_completion_visicu.wpd |archive-date=11 September 2012 |url-status=dead}}</ref>

The [[Philips Natuurkundig Laboratorium|Philips physics laboratory]] was scaled down in the early 21st century, as the company ceased trying to be innovative in consumer electronics through [[fundamental research]].<ref>''[[NRC (newspaper)|NRC Handelsblad]]'', 4 September 2010 ''Het nieuwe Philips wordt blij van een iPad-hoesje/The new Philips becomes happy from an iPad cover'', [http://apps.nrc.nl/demo-zaterdag/20100904___/3_17/article3.html Dutch original] {{Webarchive|url=https://web.archive.org/web/20200919072337/http://apps.nrc.nl/demo-zaterdag/20100904___/3_17/article3.html |date=19 September 2020}}:" 'We zijn geen high-tech bedrijf meer, het gaat erom dat de technologieën introduceren die breed gedragen worden door de consument', zegt Valk [..] Consumer Lifestyle is nu zodanig ingericht dat er geen jaren meer gewerkt wordt aan uitvindingen die weinig kans van slagen hebben. [..] De Philips staf windt er geen doekjes om dat het bedrijf niet altijd voorop loopt bij de technologische ontwikkelingen in consumentengoederen."</ref>

In 2010, Philips introduced the Airfryer brand of convection oven at the [[IFA Berlin]] consumer electronics fair.<ref>{{Cite web |last= |date=3 September 2010 |title=Philips debuts the Airfryer – crispy fries without the fat |url=https://newatlas.com/philips-debuts-airfryer/16229/ |access-date=15 June 2023 |website=New Atlas |language=en-US}}</ref><ref>{{Cite news |last=Morales |first=Christina |date=25 January 2022 |title=How the Air Fryer Crisped Its Way Into America's Heart |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/01/25/dining/air-fryer.html |access-date=15 June 2023 |issn=0362-4331}}</ref><ref name=exnovate>{{Cite web|url=https://www.exnovate.org/airfryer|title=History of the Air Fryer|website=exnovate.org|access-date=26 January 2019|archive-date=16 December 2019|archive-url=https://web.archive.org/web/20191216121453/https://www.exnovate.org/airfryer|url-status=dead}}</ref> Philips announced the sale of its Assembléon subsidiary which made pick-and-place machines for the electronics industry.<ref>{{cite web | url=https://evertiq.com/news/18431 | title=Philips intends to sell the majority of Assembléon | date=26 May 2024}}</ref><ref>{{cite web | url=https://evertiq.com/news/18647 | title=Assembléon: 'We can – and will – only get better' | date=7 January 2011}}</ref>

Philips made several acquisitions during 2011, announcing on 5 January 2011 that it had acquired Optimum Lighting,<ref>{{cite web|title=CapEQ {{!}} Optimum Lighting|url=https://capeq.com/experience/philips-acquires-optimum-lighting/|access-date=25 January 2022|website=CapEQ|language=en|archive-date=25 January 2022|archive-url=https://web.archive.org/web/20220125234012/https://capeq.com/experience/philips-acquires-optimum-lighting/|url-status=live}}</ref> a manufacturer of LED based luminaires. In January 2011, Philips agreed to acquire the assets of Preethi, a leading India-based kitchen appliances company.<ref>{{cite web |url=http://www.moneycontrol.com/news/business/philips-to-merge-preethi-bizfuture_753834.html |title=Philips to merge Preethi biz in future |website=Moneycontrol.com |date=5 September 2012 |access-date=6 January 2017 |archive-date=11 January 2017 |archive-url=https://web.archive.org/web/20170111171509/http://www.moneycontrol.com/news/business/philips-to-merge-preethi-bizfuture_753834.html |url-status=live}}</ref> On 27 June 2011, Philips acquired Sectra Mamea AB, the mammography division of [[Sectra AB]].<ref>{{cite web|url=http://www.sectra.com/medical/press/press_releases/en/medical/2016/2011/item/Sectra-and-Philips-sign-large-mammography-modality-acquisition-deal(631887)|title=Sectra news and press releases – Sectra and Philips sign large mammography modality acquisition deal|website=Sectra.com|access-date=8 April 2016|url-status=dead|archive-url=https://web.archive.org/web/20160422132020/http://www.sectra.com/medical/press/press_releases/en/medical/2016/2011/item/Sectra-and-Philips-sign-large-mammography-modality-acquisition-deal(631887)|archive-date=22 April 2016}}</ref>

Because net profit slumped 85 percent in Q3 2011, Philips announced a cut of 4,500 jobs to match part of an €800 million ($1.1 billion) cost-cutting scheme to boost profits and meet its financial target.<ref>{{cite news |url=https://www.theguardian.com/business/2011/oct/17/philips-cut-4500-jobs-profits |title=Philips to cut 4,500 jobs |newspaper=[[The Guardian]] |date=17 October 2011 |access-date=12 December 2016 |archive-url=https://web.archive.org/web/20170510232250/https://www.theguardian.com/business/2011/oct/17/philips-cut-4500-jobs-profits |archive-date=10 May 2017 |url-status=live}}</ref> In 2011, the company posted a loss of €1.3 billion, but earned a net profit in Q1 and Q2 2012, however the management wanted €1.1 billion cost-cutting which was an increase from €800 million and may cut another 2,200 jobs until end of 2014.<ref>{{cite web|url=https://www.bbc.co.uk/news/business-19554444|title=Philips Electronics cuts another 2,200 jobs|date=11 September 2012|website=Bbc.co.uk|access-date=7 April 2018|archive-url=https://web.archive.org/web/20180819211431/https://www.bbc.co.uk/news/business-19554444|archive-date=19 August 2018|url-status=live}}</ref>
In March 2012, Philips announced its intention to sell, or demerge its television manufacturing operations to [[TPV Technology]].<ref name="EnoughProject2012">{{cite web | url = http://www.enoughproject.org/files/CorporateRankings2012.pdf | title = Taking Conflict Out of Consumer Gadgets: Company Rankings on Conflict Minerals 2012 | access-date = 17 August 2012 |last1=Lezhnev |first1=Sasha |last2=Hellmuth |first2=Alex | date = August 2012 |website= [[Enough Project]] | archive-url = https://web.archive.org/web/20120822173256/http://www.enoughproject.org/files/CorporateRankings2012.pdf | archive-date = 22 August 2012 | url-status = dead}}</ref>