Editing PSV Eindhoven (section)

==Crest and colours==

PSV's first crest consisted of a light bulb and the words "Philips Sport" in a circular shape. Its next incarnation was a shield-shaped logo with red-and-white vertical lines, topped off with the letters "PSV". The third design of the crest proved to be a durable one; its oval shape, red-and-white horizontal lines and a flag with the PSV letters incorporated remains used until today. Only minor changes have occurred: the border color and addition of horseshoe-shaped figures, a circle around the three letters and the addition of two stars to commemorate winning twenty league titles. Early incarnations of the oval version also included dots for the abbreviation "P.S.V.". For the centennial celebrations in 2013, a laurel wreath and the number "100" in gold were temporarily added to the crest.<ref name="logo">{{cite web |title=Nieuw logo?? |url=http://psv.netwerk.to/forums/HTML/forum1/853-7.php |publisher=psv.netwerk.to |access-date=20 June 2013 |archive-date=6 March 2016 |archive-url=https://web.archive.org/web/20160306124725/http://psv.netwerk.to/forums/HTML/forum1/853-7.php |url-status=live }}</ref>

The colours red and white were chosen at the founding meeting in 1913 by Jan Willem Hofkes, the first chairman of the club. He apparently appreciated the contrast between his red raspberry drink and his white notepad.<ref name="founding"/> Inspired by the club colours, the first kit consisted of a red-and-white vertically striped shirt, black shorts and red-and-white horizontally striped socks. This combination was worn until the 1970s, when the club switched to a completely red shirt, which was worn with either white or black shorts. The red kit was changed back to a striped version in 1989. The red-and-white stripes have remained ever since, albeit in very varied adaptations. The shorts would also often change between black and white. During Ruud Gullit's tenure at PSV, he personally changed the shorts from black to white, in an attempt to improve the stature of the kit.<ref name="gullitnos">{{cite web |title=De megadeal van Ruud Gullit |url=http://nos.nl/video/238047-de-megadeal-van-ruud-gullit.html |publisher=EveryoneWeb |access-date=24 June 2013 |archive-date=17 September 2013 |archive-url=https://web.archive.org/web/20130917095249/http://nos.nl/video/238047-de-megadeal-van-ruud-gullit.html |url-status=live }}</ref> For the centennial celebrations in 2013, PSV have temporarily switched to an all-red jersey with white shorts and socks. Its design choices were meant to reminisce the kits worn during the 1987–88 season.<ref name="100homekit">{{cite web |title=PSV presents centenary home kit |url=http://www.psv.nl/PSV-100-years/News-page/PSV-presents-centenary-home-kit.htm |archive-url=https://archive.today/20130624232723/http://www.psv.nl/PSV-100-years/News-page/PSV-presents-centenary-home-kit.htm |url-status=dead |archive-date=24 June 2013 |publisher=PSV.nl |access-date=20 June 2013 }}</ref><ref name="kits">{{cite web |title=Mijn PSV Shirts |url=http://www.everyoneweb.com/mijnpsvshirts/ |publisher=EveryoneWeb |access-date=20 June 2013 |archive-url=https://web.archive.org/web/20130615033600/http://www.everyoneweb.com/mijnpsvshirts/ |archive-date=15 June 2013 |url-status=dead }}</ref>

Because of the close ties with Philips, PSV had the same jersey sponsor without exception from 1982, the year jersey sponsorships were introduced in the Eredivisie, until 2016. This is a record in Dutch football. Starting in the 2016–17 season, however, Philips was no longer the main shirt sponsor. PSV's first clothing sponsor was [[Le Coq Sportif]], from 1970 to 1974, when it switched to [[Adidas]]. They remained the sponsor until 1995, when they were replaced by [[Nike, Inc.|Nike]], until [[Umbro]] became the shirt sponsor in 2015, ending a 20-year relationship between PSV and Nike.