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===uWink=== {{main|uWink}} Before BrainRush, Bushnell's most recent company was [[uWink]], a company that evolved out of an early project called In10City (pronounced 'Intensity') which was a concept of an entertainment complex and dining experience. uWink was started by Bushnell and his business adviser Loni Reeder, who also designed the original logo for the company. The company has gone through several failed iterations including a touch-screen kiosk design, a company to run cash and prize awards as part of their uWin concept and also an online Entertainment Systems network.<ref name="uWinkWeb">{{cite web|title=uWink website archive from 2002. |url=http://uwink.com/index.shtml |access-date=May 2, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20011024005549/http://uwink.com/index.shtml |archive-date=October 24, 2001 }}</ref> After nearly 7 years and over $24 million in investor funding, the touchscreen kiosks/bartop model was closed amid complaints of unpaid prizes and lack of maintaining service agreements with locations to keep the kiosk/bartop units in working condition. The latest iteration (announced in 2005) is a new interactive entertainment restaurant called the uWink Media Bistro, whose concept builds off his Chuck E. Cheese venture and previous 1988β1989 venture Bots Inc., which developed similar systems of customer-side point-of-sale touch-screen terminals in addition to autonomous [[pizza delivery]] robots for [[Little Caesars Pizza]]. The plan was for guests to order their food and drinks using screens at each table, on which they may also play games with each other and watch movie trailers and short videos. The multiplayer network type video games that allowed table to table interaction or even with table group play never materialized. Guests often spotted the OSX based machine being constantly re-booted in order to play much simpler casual video games. Another factor that possibly led to the failure of the restaurants was the placement of the restaurants. The Woodland Hills location was on the second floor of a suburban shopping mall and the Hollywood location practically hidden with minimal visibility on a higher level of a shopping center complex. The first Bistro opened in [[Woodland Hills, Los Angeles|Woodland Hills, California]] on October 16, 2006. A second in [[Hollywood, Los Angeles|Hollywood]] was established, and in 2008 the company opened a third Southern California restaurant and one in [[Mountain View, California]].<ref name=Holbrook>{{cite web|title=Stett Holbrook, "The Poet of Play," ''Metro Silicon Valley'' Nov. 26, 2008|url=http://www.metroactive.com/metro/11.26.08/cover-Bushnell-0848.html|access-date = November 30, 2008}}</ref> All the restaurants have since closed.
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