Editing Nissan (section)

=== Expansion into foreign markets ===
[[File:1971 Datsun 240-Z coupe - green - fvl.jpg|thumb|1971 [[Datsun 240Z]] (US) in green metallic]]
[[File:1980 Datsun Pickup.jpg|thumb|right|1980 Datsun 720 2-door "King Cab" (US)]]

In the 1950s Nissan decided to expand into worldwide markets. Nissan management realized, that their Datsun small car line would fulfill an unmet need in markets such as Australia and the world's largest car market, the United States. Nissan first showcased the [[Datsun Bluebird#310/311/312 series|Datsun Bluebird]] at the 1958 [[Los Angeles Auto Show]].<ref name="NISSANCORPORATEHISTORY"/><ref>{{cite web |url=http://www.datsunhistory.com/datsunhistory5.html |title=Datsun story 5 |publisher=Datsunhistory.com |access-date=25 February 2014 |archive-date=10 April 2014 |archive-url=https://web.archive.org/web/20140410215915/http://www.datsunhistory.com/datsunhistory5.html |url-status=dead }}</ref> Nissan had entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.<ref>{{cite web|title=Nissan In The Middle East |url=http://www.nissan-me.com/en/web/header/header_7221.htm|publisher=Nissan Middle East |url-status=dead |archive-url=https://web.archive.org/web/20161223043459/http://www.nissan-me.com/en/web/header/header_7221.htm |archive-date= 23 Dec 2016 }}</ref> The company formed a US subsidiary, [[Nissan Motor Corporation U.S.A.]], in Gardena, California<ref>{{cite web |url=http://www.nissan-global.com/EN/DOCUMENT/PDF/FF/2001/ff2001_04.pdf |title=Major Offices and Facilities <North America> |publisher=Nissan USA |date=31 March 2002 |access-date=30 October 2016 |url-status=dead |archive-url=https://web.archive.org/web/20170202005007/http://www.nissan-global.com/EN/DOCUMENT/PDF/FF/2001/ff2001_04.pdf |archive-date=2 February 2017 }}</ref> in 1960 headed by [[Yutaka Katayama]].<ref name="NISSANCORPORATEHISTORY" /> Nissan continued to improve the Sedan series with the latest technological advancements and chic Italianate styling for sporty cars such as the [[Datsun Fairlady]] roadsters, the race-winning [[Nissan Bluebird|411 series]], the [[Datsun 510]] and the [[Datsun 240Z]]. By 1970 Nissan had become one of the world's largest exporters of automobiles.<ref>{{cite web |url=https://www.autobild.es/coches/nissan/historia |title=Historia de la marca de coches Nissan |publisher=Autobild |date=24 May 2017 |language=Spanish |access-date=2021-12-12 |archive-date=23 November 2021 |archive-url=https://web.archive.org/web/20211123111136/https://www.autobild.es/coches/nissan/historia |url-status=live }}</ref>  In 1970 Teocar was established, which was a Greek assembly plant created in cooperation with Theoharakis.<ref name="ΤΕΟΚΑΡ ΑΒΕΕ">{{cite web | url = http://news247.gr/eidiseis/weekend-edition/teokar_otan_oi_iapwnes_ypoklinotan_sthn_ellada.2863142.html | archive-url = https://web.archive.org/web/20190123030308/https://www.news247.gr/weekend-edition/teokar-otan-oi-iapones-ypoklinotan-stin-ellada.6278052.html | title = ΤΕΟΚΑΡ: Όταν οι Ιάπωνες "υποκλίνονταν" στην Ελλάδα | trans-title = TEOKAR: When the Japanese "kowtowed" to Greece | language = el | last = Donas | first = Dimitris | publisher = news247.gr | archive-date = 2019-01-23 | date = 2014-07-28 | access-date = 9 November 2014 | url-status = dead }}</ref>

Nissan Mexicana was established in the early-1960s and commenced manufacturing in 1966 at the [[Civac|Cuernavaca assembly facility]], making it Nissan's first North American assembly plant. In the wake of the [[1973 oil crisis]], consumers worldwide, especially in the lucrative US market, began turning to high-quality small economy cars. To meet the growing demand the new [[Nissan Sunny]], the company built new factories in Mexico, Australia, New Zealand, Taiwan, United States, and South Africa. The "[[Chicken Tax]]" of 1964 placed a 25 percent tax on commercial vans imported to the United States. Nissan Motor Manufacturing Corporation USA was established in 1980.<ref name="wsjtransit">{{cite news | title = To Outfox the Chicken Tax, Ford Strips Its Own Vans | newspaper = The Wall Street Journal | first = Matthew | last = Dolan | url = https://www.wsj.com/articles/SB125357990638429655 | date = 23 September 2009 | access-date = 12 August 2017 | archive-date = 10 March 2022 | archive-url = https://web.archive.org/web/20220310044857/https://www.wsj.com/articles/SB125357990638429655 | url-status = live }}</ref> Nissan, [[Toyota Motor Corp.]], and [[Honda|Honda Motor Co.]] began establishing manufacturing plants in the US in the early-1980s.<ref name="wsjtransit"/> Nissan's initial assembly plant [[Nissan Smyrna Assembly Plant|Smyrna assembly plant]] broke ground in 1980 and at first only built trucks such as the [[Datsun 720]] and the [[Nissan Hardbody Truck]], but has since expanded to produce several car and SUV lines, including the [[Nissan Altima]], the [[Nissan Maxima]], as well as the Rogue, Pathfinder, Infiniti QX60, and the [[Nissan Leaf]] [[all-electric car]]. The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the US Government. An engine plant in [[Decherd, Tennessee]] followed. Most recently a second assembly plant was established in [[Canton, Mississippi]].<ref name="ΤΕΟΚΑΡ ΑΒΕΕ"/>

[[File:1985 Nissan Cherry Europe 1.2 Front.jpg|thumb|(Alfa-Romeo built) 1985 Nissan Cherry Europe]]

By the early-1980s, Nissan Datsun had long been the best selling Japanese brand in Europe.<ref name=nouv>{{cite journal |journal=Le Moniteur de l'Automobile |page=28 |title=Lotus, R-R & Co |last=Fisher |first=Brian |location=Brussels, Belgium |language=fr |volume=34 |number=764 |date=10 March 1983 |ref=mon764 |publisher=Editions Auto-Magazine}}</ref> The Greek manufacturing plant itself was closed. A joint venture with Italy's then state-owned [[Alfa Romeo]] was also entered in 1980, leading to Italian production of the [[Nissan Cherry]] and an Alfa-badged and motorized version, the [[Alfa Romeo Arna]].<ref name=Arna>{{cite news |title=Alfa Venture |url=https://news.google.com/newspapers?id=SOdUAAAAIBAJ&pg=3673,3250718 |page=17 |publisher=The Age |date=22 September 1980 |access-date=19 August 2012 |archive-date=9 August 2021 |archive-url=https://web.archive.org/web/20210809022908/https://news.google.com/newspapers?id=SOdUAAAAIBAJ&pg=3673,3250718 |url-status=live }}</ref>

In 2001 Nissan established a manufacturing plant in Brazil. In 2005 Nissan added operations in India, through its subsidiary [[Nissan Motor India Private Limited]].<ref name=nmipl-corp>{{cite web |url=http://www.nissan.in/en/web/header/header_4385.htm |title=Nissan – Corporate Information |publisher=Nissan.in |access-date=4 December 2009 |url-status=dead |archive-url=https://web.archive.org/web/20120829005503/http://www.nissan.in/en/web/header/header_4385.htm |archive-date=29 August 2012 }}</ref> With its global alliance partner [[Renault]], Nissan invested $990 million to set up a manufacturing facility in [[Chennai]], catering to the Indian market as well as a base for exports of small cars to Europe.<ref>{{cite web |url=http://www.nissan-global.com/EN/NEWS/2010/_STORY/100317-01-e.html |title=The Renault-Nissan Alliance Inaugurates Plant in Chennai, India |publisher=Nissan |date=17 March 2010 |access-date=25 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20131102095645/http://www.nissan-global.com/EN/NEWS/2010/_STORY/100317-01-e.html |archive-date=2 November 2013 }}</ref><ref name=et-launch>{{cite news|url=http://economictimes.indiatimes.com/articleshow/5019205.cms |title=Nissan launches 2 new cars in India |publisher=The Economic Times |date=16 September 2009 |access-date=4 December 2009 |url-status=live |archive-url=https://web.archive.org/web/20100901144654/http://economictimes.indiatimes.com/articleshow/5019205.cms |archive-date= 1 Sep 2010 }}</ref>

Nissan sold nearly 520,000 new vehicles in China in 2009 in a joint venture with [[Dongfeng Motor]]. To meet increased production targets, Dongfeng-Nissan expanded its production base in [[Guangzhou]], which would become Nissan's largest factory around the globe in terms of production capacity.<ref>{{cite web |url=http://chinaautoweb.com/2010/05/nissans-second-guangzhou-factory-breaks-ground/ |title=Nissan's Second Guangzhou Factory Breaks Ground |publisher=ChinaAutoWeb.com |access-date=21 May 2010 |archive-date=22 July 2011 |archive-url=https://web.archive.org/web/20110722041233/http://chinaautoweb.com/2010/05/nissans-second-guangzhou-factory-breaks-ground/ |url-status=live }}</ref> Nissan also has moved and expanded its Nissan Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.<ref>{{cite web |url=http://www.nissanusa.com/about/corporate-info |title=Nissan Corporate Info |publisher=Nissan USA |access-date=10 April 2016 |archive-date=29 July 2017 |archive-url=https://web.archive.org/web/20170729205419/https://www.nissanusa.com/about/corporate-info |url-status=live }}</ref>

In the United States, Nissan has been increasing its reliance on sales to daily-rental companies like [[Enterprise Rent-A-Car]] or [[The Hertz Corporation|Hertz]]. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan became the only major automaker to boost rental sales when the [[Detroit Three]] cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic automakers.<ref>{{cite news|last1=Colias|first1=Mike|last2=Roberts|first2=Adrienne|title=U.S. Auto Sales Fall as Fewer Vehicles Go to Rental Chains|url=https://www.msn.com/en-us/money/companies/us-auto-sales-fall-as-fewer-vehicles-go-to-rental-chains/ar-BBDFq8G|access-date=5 July 2017|work=The Wall Street Journal|date=3 July 2017|archive-date=7 July 2017|archive-url=https://web.archive.org/web/20170707103014/http://www.msn.com/en-us/money/companies/us-auto-sales-fall-as-fewer-vehicles-go-to-rental-chains/ar-BBDFq8G|url-status=live}}</ref>