Editing Ninja Tune (section)

===Big Dada===
[[Hip hop music|Hip hop]] label [[Big Dada]] was set up by journalist and writer [[Will Ashon]] in 1997.<ref name=":0">{{Cite web |last=Sodomsky |first=Sam |date=2021-01-25 |title=Pioneering Hip-Hop Label Big Dada Announces Relaunch |url=https://pitchfork.com/news/pioneering-hip-hop-label-big-dada-announces-relaunch/ |access-date=2023-02-17 |website=Pitchfork}}</ref> Big Dada was created with a similarly open-minded remit to sister label Ninja Tune, traversing the boundaries between hip hop, [[Grime music|grime]] and [[ragga]].<ref name="ReferenceA">{{cite book |title=iDJ |date=February 2008}}</ref> Born out of frustration over acts going unappreciated elsewhere, Big Dada swiftly cemented itself as a force in its own right.<ref name="Zzzzzz">{{cite web |last1=Zzzzzz |first1=Zzzzzz |title=Label Focus #11: Big Dada |url=https://drownedinsound.com/in_depth/2506989-label-focus-11--big-dada |website=DrownedInSound |access-date=5 February 2024 |date=19 October 2007}}</ref> The name came up about Ashton's love of [[Kool Keith]], who he had described in print as the "Mac Dada", as a combination of mac daddy and [[Dadaism]].<ref>{{Cite news |last=Swash |first=Rosie |date=2009-06-08 |title=Label of love: Big Dada|work=The Guardian|location=London |url=https://www.theguardian.com/music/2009/jun/08/label-love-big-dada |access-date=2023-02-17 |issn=0261-3077}}</ref>

Big Dada began releasing 12"'s in the summer of 1997, the first couple of which were produced by [[Luke Vibert]]. The label's debut release, ''Misanthropic'', featured Alpha Prhyme, a.k.a. [[Juice Aleem]], soon to become a member of crew New Flesh for Old, who would release their own ''Electronic Bombardment'' on Big Dada that September. Since then, Big Dada has become home to some of the most maverick, forward-thinking, and innovative artists in hip hop and beyond, including essential<ref>{{cite book|title=Vibe|date=September 2002}}</ref> British hip hop artist [[Roots Manuva]] ([[Mercury Prize]] nominee), Mercury Prize winner [[Speech Debelle]], UK hip hop artist TY (whose 2003 ''Upwards'' album was also Mercury nominated). Roots Manuva's album releases have been integral to the label, including ''[[Brand New Second Hand]]'', ''[[Run Come Save Me]]'', ''[[Awfully Deep]]'', ''[[Slime & Reason]]'' and ''[[4everevolution]]''. Other notable artists include [[Diplo]], [[cLOUDDEAD]], [[Juice Aleem]], [[Dels (musician)|DELS]], [[Young Fathers]] (Mercury Prize Winner 2014), and [[Spank Rock]], with a roster that's as prolific as it is varied. In the words of [[The Guardian]], "Heaven help the music hack who tries to pigeonhole Big Dada's output."<ref name="autogenerated3">{{cite news |date=8 June 2009 |title=The Guardian}}</ref>

In 2021, the label was relaunched as "a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists."<ref name=":0" />