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==Charitable and other activities== Since their official debut, Mr.Children has engaged in social and charitable causes. As a group they participated in the live concert for Act Against AIDS on December 1, 1994<ref>{{cite web | url=http://www.jvcmusic.co.jp/sas/live/data/AAA94.html | title=Act Against AIDS '94 | work=jvcmusic.co.jp | access-date=2008-06-29 | language=ja}}</ref> and again on December 1, 1995.<ref>{{cite web | url=http://www.jvcmusic.co.jp/sas/live/data/AAA95.html | title=Act Against AIDS '95 | work=jvcmusic.co.jp | access-date=2008-06-29 | language=ja}}</ref> The goal of live was to raise awareness about [[AIDS]]. The proceeds from the event were donated to support children living with [[HIV]]. The live was followed up by a collaboration Act Against AIDS charity single with fellow Japanese artist [[Kuwata Keisuke]] titled ‘Kiseki no hoshi’ and released on January 23, 1995.<ref>{{cite web | url= http://www.jvcmusic.co.jp/sas/songs/items/AAA-1.html | title=桑田佳祐&Mr.Children / 奇跡の地球 |trans-title=Kuwata Keisuke & Mr.Children / Kiseki no hoshi | work=jvcmusic.co.jp | access-date=2008-06-29 | language=ja}}</ref> On April 25, 2001 Kazutoshi Sakurai also participated in the recording of [[Zero Landmine]], a single created to promote awareness of the problem of landmines and promote a ban on landmines.<ref>{{cite web | url=http://www.sitesakamoto.com | title=Ryuichi Sakamoto Official Website | work=sitesakamoto.com | access-date=2008-08-02 | archive-url=https://web.archive.org/web/20061124083024/http://www.sitesakamoto.com/ | archive-date=2006-11-24 | url-status=dead }}</ref> In addition the group has also participated in Kazutoshi Sakura's solo project, AP bank. AP Bank, a nonprofit lending group, carries the goal of tackling environmental problems by financing environmentally friendly projects such as renewable energy, in addition to holding yearly festivals to raise money to fund additional projects.<ref>{{cite news | url=http://www.time.com/time/specials/2007/article/0,28804,1663317_1663322_1669926,00.html | archive-url=https://web.archive.org/web/20071021012835/http://www.time.com/time/specials/2007/article/0,28804,1663317_1663322_1669926,00.html | url-status=dead | archive-date=October 21, 2007 | title=TIME Magazine: Moguls & Entrepreneurs – Kazutoshi Sakurai and Takeshi Kobayashi | work=[[Time (magazine)|Time]] | access-date=2008-06-29 | date=October 17, 2007}}</ref> Since its inception in 2005, Mr.Children has been actively participating in the festivals, with an announcement in 2008 that the group will now work more closely with its cause by participating during the entire three-day festival duration in addition to further details to be announced at a later time.<ref name="OHP" /> Members Kazutoshi Sakurai and Kenichi Tahara joined together to create Acid Test for the concert ‘Dream Power John Lennon Super live broadcasting’ on October 9, 2001.<ref>{{cite web | url=http://www.vibe-net.com/news/?news=0006131 | title=V.A. スペシャル・ユニットでの未発表曲を限定販売 | trans-title=V.A. An unannounced song by a special unit is sold limitedly | work=vibe-net.com | access-date=2008-08-09 | archive-url=https://web.archive.org/web/20110524093144/http://www.vibe-net.com/news/?news=0006131 | archive-date=2011-05-24 | url-status=usurped }}</ref> The live was part of [[Yoko Ono]]’s Dream Power and educational platform where artists came together to hold a charity concert to raise money for school construction funds for children in Africa and Asia.<ref>{{cite web | url=http://www.dreampower-jp.com/ | title=Dream Power ジョン・レノン スーパー・ライヴ |trans-title=Dream Power John Lennon Super live broadcasting | work=dreampower-jp.com | access-date=2008-06-29 | language=ja}}</ref> The John Lennon song covered by Acid Test during the live, "[[Mother (John Lennon song)|Mother]]", was later recorded and released on a tribute album ''Happy Birthday, John'', and released on September 30, 2005. In addition to social causes, Mr.Children's music has been used as background music for numerous television advertisements, television programs, television drama's, and motion pictures.<ref name="AMZ" /> Examples of the group's commercial tie-ins include "and I love you", "Bokura no Oto", and "Tagatame" for [[Nissin Cup Noodle]] no Border commercials, 'Gift' for the 2008 Beijing Olympics on NHK,<ref name="Olympic">{{cite web | url=http://www.japantoday.com/category/entertainment/view/rock-band-mr-children-to-perform-theme-song-for-nhks-olympic-programs | title=Rock band Mr.Children to perform theme song for NHK's Olympic programs | work=japantoday.com | access-date=2008-06-29}}</ref> and "Tabidachi no uta" for the 2007 Japanese movie {{Nihongo|''Koizora''|恋空}}.<ref>{{cite web | url=http://koizora-movie.jp/index.html | script-title=ja:~恋空~ | trans-title=~Koizora~ | work=koizora-movie.jp | access-date=2008-06-29 | language=ja | archive-url=https://web.archive.org/web/20100923130510/http://koizora-movie.jp/index.html | archive-date=2010-09-23 | url-status=dead }}</ref> As a group, Mr.Children have not endorsed products by physically appearing in television commercials or printed media advertisements.<ref name="AMZ" /> One of the methods used to help promote the group is through ''Brajacket'''s, a dust jacket for books, which are available at stands in bookstores for free.<ref>{{cite web | url=http://www.springwise.com/marketing_advertising/bookvertising/ | title=Bookvertising | work=springwise.com | access-date=2008-08-02}}</ref> The ''Brajacket'' serve as free advertising for various products from ice cream to movies and musicals. Mr. Children have used this method to promote singles and albums; for example {{Nihongo|''[[Shifuku no Oto]]''|シフクノオト}}<ref>{{cite web|url=http://www.b-j.jp/publicity/pdfdata/excite2005_03.pdf |title=「Exciteニュース」"コネタ" |trans-title="Excite news" connect |work=b-j.jp |access-date=2008-08-02 |language=ja |url-status=dead |archive-url=https://web.archive.org/web/20110904204223/http://www.b-j.jp/publicity/pdfdata/excite2005_03.pdf |archive-date=September 4, 2011 }}</ref> and ''[[I Love U (Mr. Children album)|I Love U]] (I♥U)''.<ref>{{cite web | url=http://allabout.co.jp/family/seasonalevent/closeup/CU20051025A/ | script-title=ja:知的美人は着せ替え上手~ブックカバー |trans-title=An intellectual beauty good at changing ~dust jacket~ | work=allabout.co.jp | access-date=2008-08-02 | language=ja}}</ref>
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