Editing Motel (section)

===Expansion===
The 1950s and 1960s was the pinnacle of the motel industry in the United States and Canada. As older mom-and-pop motor hotels began adding newer amenities such as swimming pools or color TV (a luxury in the 1960s), motels were built in wild and impressive designs. In-room gimmicks such as the coin-operated [[John Houghtaling#Magic Fingers|Magic Fingers vibrating bed]] were briefly popular; introduced in 1958, these were largely removed in the 1970s due to vandalism of the coin boxes. The American Hotel Association (which had briefly offered a Universal Credit Card in 1953 as forerunner to the modern [[American Express]] card) became the American Hotel & Motel Association in 1963.<ref name="AHA">{{cite web|url=http://www.ahla.com/content.aspx?id=4072|title=AH&LA history of lodging|publisher=American Hotel Association|access-date=March 27, 2012|archive-url=https://web.archive.org/web/20120509034646/http://www.ahla.com/content.aspx?id=4072|archive-date=May 9, 2012|url-status=dead}}</ref>

As many motels vied for their place on busy highways, the beach-front motel instantly became a success. In major beach-front cities such as [[Jacksonville, Florida]], [[Miami, Florida]], and [[Ocean City, Maryland]], rows of colorful motels such as the Castaways, in all shapes and sizes, became commonplace.