Editing Moral Politics (section)

== Application ==

=== Howard Dean ===
Presidential candidate [[Howard Dean]] is a fan of the book, citing it as support for his activist strategy. "What you do is crank the heck out of your base, get them really excited and crank up the base turnout and you'll win the middle-of-the-roaders," Dean told ''[[U.S. News & World Report]]''. Dean reasoned that since swing voters share the mental model of both parties they will eventually go with whatever party excites them the most. "Democrats appeal to them on their softer side--the safety net--but the Republicans appeal to them on the harder side--the discipline, the responsibility, and so forth. So the question is which side appears to be energetic, deeply believing in its message, deeply committed to bringing a vision of hope to America. That side is the side that gets the swing voters and wins."

While Dean lost the 2004 Presidential Democratic primary, he has been successful in other political and activist arenas. First, he was the governor of Vermont, and later the front-runner in a crowded primary race although his campaign was staffed mostly by students and non-professional political staff. Dean later formed the activist organization [[Democracy for America]] and later was elected chairman of the [[Democratic National Committee]] (leader of the Democratic party) in February 2005. Dean's activism is widely credited with reviving the activist base of the Democratic Party.

Dean later wrote the introduction to a related but shorter book by Lakoff, ''Don't Think of an Elephant: Know Your Values and Frame the Debate''.