Editing Marvel Comics (section)

=== Disney conglomerate unit (2009–present)===
[[File:6.21.10BrubakerGageFractionBendisByLuigiNovi1.jpg|thumb|Writers of Marvel titles in the 2010s include (seated left to right) [[Ed Brubaker]], [[Christos Gage]], [[Matt Fraction]], and [[Brian Michael Bendis]].]]
On August 31, 2009, [[The Walt Disney Company]] announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for a cash and stock deal worth approximately $4&nbsp;billion, which if necessary would be adjusted at closing, giving Marvel [[shareholder]]s $30 and 0.745 Disney shares for each share of Marvel they owned.<ref>{{Cite web|url=https://ditm-twdc-us.storage.googleapis.com/2015/10/2009-Annual-Report.pdf|title=Fiscal Year 2009 Annual Financial Report And Shareholder Letter|date=November 23, 2015|publisher=[[The Walt Disney Company]]|page=78|orig-year=2009-10-03 USSEC Form 10-K|url-status=dead|archive-url=https://web.archive.org/web/20180723182335/https://ditm-twdc-us.storage.googleapis.com/2015/10/2009-Annual-Report.pdf|archive-date=July 23, 2018|via=[[Google Developers#Google Data APIs|Google API]]}}</ref><ref>{{Cite web|url=https://www.marketwatch.com/story/disney-to-acquire-marvel-entertainment-for-4b-2009-08-31|title=Disney to acquire Marvel Entertainment for $4B|last=Wilkerson|first=David B.|date=August 31, 2009|website=[[MarketWatch]]|language=en-US|url-status=live|archive-url=https://web.archive.org/web/20110608001308/http://www.marketwatch.com/story/disney-to-acquire-marvel-entertainment-for-4b-2009-08-31|archive-date=June 8, 2011|access-date=April 26, 2020}}</ref>  As of 2008, Marvel and its major competitor [[DC Comics]] shared over 80% of the American comic-book market.<ref>{{cite news |url=https://money.cnn.com/2008/10/10/news/companies/siklos_marvel.fortune/ |publisher=CNN |title=Spoiler alert: Comic books are alive and kicking |date=October 13, 2008 |access-date=May 1, 2010 |first=Richard |last=Siklos |url-status=dead |archive-url=https://web.archive.org/web/20100317010956/http://money.cnn.com/2008/10/10/news/companies/siklos_marvel.fortune/ |archive-date=March 17, 2010}}</ref>

As of September 2010, Marvel switched its bookstore distribution company from [[Diamond Comic Distributors|Diamond Book Distributors]] to [[Hachette Distribution Services]].<ref>{{cite news |title=Marvel Goes With Hachette |url=http://www.icv2.com/articles/news/17247.html |access-date=May 12, 2014 |newspaper=ICV2 |date=May 12, 2010 |archive-url=https://web.archive.org/web/20140513055226/http://www.icv2.com/articles/news/17247.html |archive-date=May 13, 2014 |url-status=live }}</ref> Marvel moved its office to the Sports Illustrated Building in October 2010.<ref name=cbr/>

Marvel relaunched the [[CrossGen]] imprint, owned by [[Disney Publishing Worldwide]], in March 2011.<ref>{{cite news |last=Reid |first=Calvin |title=Marvel Revives CrossGen with New Creators, New Stories |url=http://www.publishersweekly.com/pw/by-topic/book-news/comics/article/45594-marvel-revives-crossgen-with-new-creators-new-stories.html |access-date=October 12, 2011 |newspaper=Publishers Weekly |date=December 21, 2010 |archive-url=https://web.archive.org/web/20120117183104/http://www.publishersweekly.com/pw/by-topic/book-news/comics/article/45594-marvel-revives-crossgen-with-new-creators-new-stories.html |archive-date=January 17, 2012 |url-status=live }}</ref> Marvel and Disney Publishing began jointly publishing ''Disney/Pixar Presents'' magazine that May.<ref>{{cite web |title='Cars' Creative Team On Marvel's Pixar Move |url=http://www.comicbookresources.com/?page=article&id=30902 |access-date=October 28, 2011 |website=[[Comic Book Resources]] |date=February 17, 2011 |archive-url=https://web.archive.org/web/20111119202207/http://www.comicbookresources.com/?page=article&id=30902 |archive-date=November 19, 2011 |url-status=live }}</ref>

Marvel discontinued its [[Marvel Adventures]] imprint in March 2012,<ref>{{cite web |url=http://www.comicbookresources.com/?page=article&id=35998 |title=Marvel Ends Current Kids Line of Comics |date=December 19, 2011 |website=[[Comic Book Resources]] |access-date=July 12, 2012 |archive-url=https://web.archive.org/web/20120415075038/http://www.comicbookresources.com/?page=article&id=35998 |archive-date=April 15, 2012 |url-status=live }}</ref> and replaced them with a line of two titles connected to the [[Marvel Universe (TV)|Marvel Universe TV block]].<ref>{{cite web |url=http://www.comicbookresources.com/?page=article&id=36580 |title=Marvel Launches All-Ages "Avengers" & "Ultimate Spider-Man" Comics |date=January 24, 2012 |website=[[Comic Book Resources]] |access-date=July 12, 2012 |archive-url=https://web.archive.org/web/20120511233055/http://www.comicbookresources.com/?page=article&id=36580 |archive-date=May 11, 2012 |url-status=live }}</ref> Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics,<ref name=lat>{{cite news |title=Marvel, circus company join forces for superhero arena show |url=http://herocomplex.latimes.com/comics/marvel-circus-company-join-forces-for-superhero-arena-show/#/2 |access-date=May 11, 2013 |newspaper=Los Angeles Times |date=March 13, 2013 |archive-url=https://web.archive.org/web/20130516093247/http://herocomplex.latimes.com/comics/marvel-circus-company-join-forces-for-superhero-arena-show/#/2 |archive-date=May 16, 2013 |url-status=live }}</ref> a line of [[digital comics]], Marvel AR, a software [[application software|application]] that provides an [[augmented reality]] experience to readers and [[Marvel NOW!]], a relaunch of most of the company's major titles with different creative teams.<ref name="ReEvolution1">{{cite web |url=http://www.comicbookresources.com/?page=article&id=37478 |title=Marvel Wants You To Join The ReEvolution |date=March 12, 2012 |website=[[Comic Book Resources]] |access-date=February 26, 2013 |archive-url=https://web.archive.org/web/20120708025341/http://www.comicbookresources.com/?page=article&id=37478 |archive-date=July 8, 2012 |url-status=live }}</ref><ref name="NOW!">{{cite web |author=[[Alonso, Axel]] |url=http://www.comicbookresources.com/?page=article&id=40532 |title=Axel-In-Charge: "Avengers Vs. X-Men's" Final Phase |date=August 17, 2012 |website=[[Comic Book Resources]] |access-date=February 26, 2013 |archive-url=https://web.archive.org/web/20130514082100/http://www.comicbookresources.com/?page=article&id=40532 |archive-date=May 14, 2013 |url-status=live }}</ref> Marvel NOW! also saw the debut of new flagship titles including ''[[Uncanny Avengers]]'' and ''[[All-New X-Men]]''.<ref name="launch">{{cite web |url=http://marvel.com/news/story/19008/marvel_now |title=Marvel NOW! |last=Morse |first=Ben |date=July 5, 2012 |publisher=Marvel Comics |access-date=August 7, 2012 |archive-url=https://web.archive.org/web/20121003130253/http://marvel.com/news/story/19008/marvel_now |archive-date=October 3, 2012 |url-status=live }}</ref>

In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With [[American Broadcasting Company|ABC]], a ''[[Once Upon a Time (TV series)#Graphic novel|Once Upon a Time]]'' graphic novel was announced for publication in September.<ref>Sands, Rich. (April 12, 2013) [https://tvguide.com/News/Once-Time-Graphic-Novel-1063959.aspx First Look: The Once Upon a Time Graphic Novel] {{Webarchive|url=https://web.archive.org/web/20131104224232/http://www.tvguide.com/News/Once-Time-Graphic-Novel-1063959.aspx |date=November 4, 2013 }}. TV Guide.com. Accessed on November 4, 2013.</ref> With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries.<ref name=spi>{{cite news |title=Marvel, Disney unveil 1st comic under new imprint |url=http://www.seattlepi.com/news/article/Marvel-Disney-unveil-1st-comic-under-new-imprint-4878283.php |access-date=October 17, 2013 |agency=[[Associated Press]] |newspaper=[[Seattle Post-Intelligencer]] |date=October 8, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131018022343/http://www.seattlepi.com/news/article/Marvel-Disney-unveil-1st-comic-under-new-imprint-4878283.php |archive-date=October 18, 2013}}</ref> On January 3, 2014, fellow Disney subsidiary [[Lucasfilm]] announced that as of 2015, [[Star Wars comics|''Star Wars'' comics]] would once again be published by Marvel.<ref>{{cite news |date=January 3, 2014 |title='Star Wars' Comics Go to Marvel in 2015, Dark Horse Responds |url=http://www.newsarama.com/19945-star-wars-comics-go-to-marvel-in-2015.html/ |work=[[Newsarama]] |access-date=January 3, 2014 |archive-url=https://web.archive.org/web/20140104204324/http://www.newsarama.com/19945-star-wars-comics-go-to-marvel-in-2015.html/ |archive-date=January 4, 2014 |url-status=live }}</ref>

Following the events of the company-wide crossover "[[Secret Wars (2015 comic book)|Secret Wars]]" in 2015, a relaunched Marvel universe began in September 2015, called the [[All-New, All-Different Marvel]].<ref>{{cite web |url=http://io9.com/marvel-will-launch-an-all-new-all-different-universe-1708974973 |title=Marvel Will Launch An "All-New, All-Different" Universe This September |last=Whitbrook |first=James |work=io9 |date=June 4, 2015 |access-date=June 4, 2015 |archive-url=https://web.archive.org/web/20150623202906/http://io9.com/marvel-will-launch-an-all-new-all-different-universe-1708974973 |archive-date=June 23, 2015 |url-status=live }}</ref>

[[Marvel Legacy]] was the company's Fall 2017 relaunch branding, which began that September. Books released as part of that initiative featured [[Lenticular printing|lenticular]] variant covers that required comic book stores to double their regular issue order to be able to order the variants. The owner of two Comix Experience stores complained about requiring retailers to purchase an excess of copies featuring the regular cover, which they would not be able to sell in order to acquire the more sought-after variant. Marvel responded to these complaints by rescinding these ordering requirements on newer series, but maintained it on more long-running titles like ''Invincible Iron Man.'' As a result, [[Lone Star Comics|MyComicShop.com]] and at least 70 other comic book stores boycotted these variant covers.<ref>{{cite news|last=McMillan|first=Graeme|title=Comic Store Owners Refusing to Carry 'Marvel Legacy' Issues|url=https://www.hollywoodreporter.com/heat-vision/comic-store-owners-announce-they-wont-offer-marvel-legacy-issues-1032851|access-date=January 2, 2018|work=[[The Hollywood Reporter]]|date=August 25, 2017|language=en|archive-url=https://web.archive.org/web/20180103073042/https://www.hollywoodreporter.com/heat-vision/comic-store-owners-announce-they-wont-offer-marvel-legacy-issues-1032851|archive-date=January 3, 2018|url-status=live}}</ref> Despite the release of ''[[Guardians of the Galaxy Vol. 2]]'', ''[[Logan (film)|Logan]]'', ''[[Thor: Ragnarok]]'', and ''[[Spider-Man: Homecoming]]'' in theaters, none of those characters' titles featured in the top 10 sales and the ''Guardians of the Galaxy'' comic book series was canceled.<ref>{{cite news|last=McMillan|first=Graeme|title=DC Takes Over a Declining Market: Which Comics Sold Best in 2017|url=https://www.hollywoodreporter.com/heat-vision/best-selling-comics-2017-1070490|access-date=January 2, 2018|work=[[The Hollywood Reporter]]|date=December 28, 2017|archive-url=https://web.archive.org/web/20180102095317/https://www.hollywoodreporter.com/heat-vision/best-selling-comics-2017-1070490|archive-date=January 2, 2018|url-status=live}}</ref> Conan Properties International announced on January 12, 2018, that Conan would return to Marvel in early 2019.<ref name="bcnr"/>

On March 1, 2019, [[Serial Box]], a digital book platform, announced a partnership with Marvel, in which they would publish new and original stories tied to a number of Marvel's popular franchises.<ref>{{Cite news|url=https://www.nytimes.com/2019/03/01/books/serial-box-to-partner-with-marvel.html|title=Digital Book Platform Serial Box Will Partner With Marvel to Release New Stories|last=León|first=Concepción de|date=March 1, 2019|work=The New York Times|access-date=March 1, 2019|language=en-US|issn=0362-4331|archive-url=https://web.archive.org/web/20190301132126/https://www.nytimes.com/2019/03/01/books/serial-box-to-partner-with-marvel.html|archive-date=March 1, 2019|url-status=live}}</ref>

In the wake of the [[COVID-19 pandemic]], from March to May 2020, Marvel and its distributor [[Diamond Comic Distributors]] stopped producing and releasing new comic books.<ref>{{cite news |last=Johnston |first=Rich |date=April 17, 2020 |title=Confirmed: Diamond Comics Makes Plan to Return to Distribution in May |url=https://bleedingcool.com/comics/diamond-comics-plan-return-distribution-may/ |work=[[Bleeding Cool]] |location= |access-date=March 20, 2021 |archive-date=March 2, 2021 |archive-url=https://web.archive.org/web/20210302230744/https://bleedingcool.com/comics/diamond-comics-plan-return-distribution-may/ |url-status=live }}</ref><ref>{{cite news |last=Thielman |first=Sam |date=April 20, 2020 |title='This is beyond the Great Depression': will comic books survive coronavirus? |url=https://theguardian.com/books/2020/apr/20/great-depression-will-comic-books-survive-coronavirus-marvel-cuts |work=[[The Guardian]] |location= |access-date=March 20, 2021}}</ref><ref>{{cite news |last=Arrant |first=Chris |date=January 7, 2021 |title=Canceled or..? The nine 2020 Marvel titles that never came out – and the latest |url=https://www.gamesradar.com/missing-marvel-titles-2020/ |work=[[GamesRadar+]] |location= |access-date=March 20, 2021 |archive-date=May 19, 2021 |archive-url=https://web.archive.org/web/20210519232837/https://www.gamesradar.com/amp/missing-marvel-titles-2020/ |url-status=live }}</ref>

On March 25, 2021, Marvel Comics announced that they planned to shift their direct market distribution for monthly comics and graphic novels from Diamond Comic Distributors to [[Penguin Random House]]. The change was scheduled to start on October 1, 2021, in a multi-year partnership. The arrangement would still allow stores the option to order comics from Diamond, but Diamond would be acting as a wholesaler rather than distributor.<ref name=Penguin/>

On March 29, 2023, as a part of a corporate restructuring to fold [[Marvel Entertainment]] into [[The Walt Disney Company]], Marvel Comics was transferred to Disney Publishing Worldwide.<ref>{{Cite news |last=Barnes |first=Brooks |date=March 29, 2023 |title=Disney Lays Off Ike Perlmutter, Chairman of Marvel Entertainment |work=The New York Times |url=https://www.nytimes.com/2023/03/29/business/media/disney-marvel-ike-perlmutter.html |access-date=March 29, 2023 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329181159/https://www.nytimes.com/2023/03/29/business/media/disney-marvel-ike-perlmutter.html |url-status=live }}</ref><ref>{{Cite news |last=Vary |first=Adam |date=March 29, 2023 |title=Disney Absorbs Marvel Entertainment Amid Layoffs, Dismisses Chairman Ike Perlmutter |work=Variety |url=https://variety.com/2023/film/news/disney-marvel-entertainment-ike-perlmutter-layoffs-1235567927/ |access-date=March 29, 2023 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329174551/https://variety.com/2023/film/news/disney-marvel-entertainment-ike-perlmutter-layoffs-1235567927/ |url-status=live }}</ref>

In June 2024, Marvel unveiled a new logo for Marvel Comics, similar in style to the logos for [[Marvel Studios]] and [[Marvel Studios Animation]]. This logo was meant to be used for more "corporate" purposes and on new social media channels for Marvel Comics, and would not appear on comics themselves.<ref>{{Cite web |last=Johnston |first=Rich |date=June 17, 2024 |title=Marvel Comics Gets A Brand New Logo (Update) |url=https://bleedingcool.com/comics/marvel-comics-gets-a-brand-new-logo/ |url-status=live |archive-url=https://web.archive.org/web/20240617181814/https://bleedingcool.com/comics/marvel-comics-gets-a-brand-new-logo/ |archive-date=June 17, 2024 |access-date=June 17, 2024 |website=[[Bleeding Cool]]}}</ref><ref>{{Cite web |last=Jackson |first=Gordon |date=June 17, 2024 |title=Marvel Comics' New Logo Kind of Sucks, Actually |url=https://gizmodo.com/marvel-comics-new-logo-marvel-studios-mcu-1851543812 |url-status=live |archive-url=https://web.archive.org/web/20240617142658/https://gizmodo.com/marvel-comics-new-logo-marvel-studios-mcu-1851543812 |archive-date=June 17, 2024 |access-date=June 17, 2024 |website=[[Gizmodo]]}}</ref>