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== Digital manga == Thanks to the advent of the internet, there have been new ways for aspiring mangaka to upload and sell their manga online. Before, there were two main ways in which a mangaka's work could be published: taking their manga drawn on paper to a publisher themselves, or submitting their work to competitions run by magazines.<ref name="Post-2017">{{cite web |url=https://www.dailyherald.com/business/20171111/how-new-technology-could-alter-manga-publishing |title=How new technology could alter manga publishing |first=Washington |last=Post |date=11 November 2017 |website=Daily Herald |access-date=17 January 2019 |archive-date=19 January 2019 |archive-url=https://web.archive.org/web/20190119121243/https://www.dailyherald.com/business/20171111/how-new-technology-could-alter-manga-publishing |url-status=live }}</ref> === Web manga === In recent years, there has been a rise in manga released digitally. Web manga, as it is known in Japan, has seen an increase thanks in part to image hosting websites where anyone can upload pages from their works for free. Although released digitally, almost all web manga sticks to the conventional black-and-white format despite some never getting physical publication. [[Pixiv]] is the most popular site where amateur and professional work gets published on the site. It has grown to be the most visited site for artwork in Japan.<ref>{{cite web |url=https://techcrunch.com/2011/12/13/pixiv-manga-girl-japan-redesign/ |title=How Pixiv Built Japan's 12th Largest Site With Manga-Girl Drawings (Redesign Sneak Peek And Invites) |date=14 December 2011 |access-date=11 May 2018 |archive-date=11 May 2018 |archive-url=https://web.archive.org/web/20180511150158/https://techcrunch.com/2011/12/13/pixiv-manga-girl-japan-redesign/ |url-status=live }}</ref> [[Twitter]] has also become a popular place for web manga with many artists releasing pages weekly on their accounts in the hope of their work getting picked up or published professionally. One of the best examples of an amateur work becoming professional is ''[[One-Punch Man]]'' which was released online and later received a professional remake released digitally and an anime adaptation soon thereafter.<ref>{{cite web |url=https://www.crunchyroll.com/anime-news/2015/03/07-1/one-punch-man-anime-greenlit |title="One-Punch Man" Anime Greenlit |first=Paul |last=Chapman |website=Crunchyroll |access-date=17 January 2019 |archive-date=5 August 2017 |archive-url=https://web.archive.org/web/20170805063400/http://www.crunchyroll.com/anime-news/2015/03/07-1/one-punch-man-anime-greenlit |url-status=live }}</ref> Many of the big print publishers have also released digital only magazines and websites where web manga get published alongside their serialized magazines. [[Shogakukan]] for instance has two websites, Sunday Webry and Ura Sunday, that release weekly chapters for web manga and even offer contests for mangaka to submit their work. Both Sunday Webry and Ura Sunday have become one of the top web manga sites in Japan.<ref>{{cite web |url=https://www.crunchyroll.com/anime-news/2017/12/28/watch-hayate-the-combat-butler-manga-authors-drawing-video-of-nagi |title=Watch "Hayate the Combat Butler" Manga Author's Drawing Video of Nagi |first=Mikikazu |last=Komatsu |website=Crunchyroll |access-date=17 January 2019 |archive-date=30 June 2018 |archive-url=https://web.archive.org/web/20180630214137/https://www.crunchyroll.com/anime-news/2017/12/28/watch-hayate-the-combat-butler-manga-authors-drawing-video-of-nagi |url-status=live }}</ref><ref>{{cite web |url=https://www.crunchyroll.com/anime-news/2017/12/06/brawny-battling-manga-kengan-ashura-makes-the-leap-to-anime |title=Brawny Battling Manga "Kengan Ashura" Makes the Leap to Anime |first=Paul |last=Chapman |website=Crunchyroll |access-date=17 January 2019 |archive-date=15 May 2019 |archive-url=https://web.archive.org/web/20190515105713/https://www.crunchyroll.com/anime-news/2017/12/06/brawny-battling-manga-kengan-ashura-makes-the-leap-to-anime |url-status=live }}</ref> Some have even released apps that teach how to draw professional manga and learn how to create them. ''[[Weekly Shōnen Jump]]'' released ''Jump Paint'', an app that guides users on how to make their own manga from making storyboards to digitally inking lines. It also offers more than 120 types of pen tips and more than 1,000 screentones for artists to practice.<ref name="Post-2017"/> [[Kodansha]] has also used the popularity of web manga to launch more series and also offer better distribution of their officially translated works under [[Kodansha Comics]] thanks in part to the titles being released digitally first before being published physically.<ref>{{cite web |url=https://www.animenewsnetwork.com/press-release/2018-04-27/kodansha-comics-may-digital-first-debuts/.130955 |title=Kodansha Comics May Digital-First Debuts |date=12 November 2023 |publisher=[[Anime News Network]] |access-date=11 May 2018 |archive-date=11 May 2018 |archive-url=https://web.archive.org/web/20180511214714/https://www.animenewsnetwork.com/press-release/2018-04-27/kodansha-comics-may-digital-first-debuts/.130955 |url-status=live }}</ref> The rise web manga has also been credited to smartphones and computers as more and more readers read manga on their phones rather than from a print publication. While paper manga has seen a decrease over time, digital manga have been growing in sales each year. The Research Institute for Publications reports that sales of digital manga books excluding magazines jumped 27.1 percent to ¥146 billion in 2016 from the year before while sales of paper manga saw a record year-on-year decline of 7.4 percent to ¥194.7 billion. They have also said that if the digital and paper keep the same growth and drop rates, web manga would exceed their paper counterparts.<ref>{{cite news |url=https://www.japantimes.co.jp/news/2017/08/02/business/manga-goes-digital-via-smartphone-apps-paper-comics-still-place/ |title=As manga goes digital via smartphone apps, do paper comics still have a place? |first=Kazuaki |last=Nagata |date=2 August 2017 |newspaper=Japan Times Online |access-date=11 May 2018 |archive-date=22 July 2020 |archive-url=https://web.archive.org/web/20200722131014/https://www.japantimes.co.jp/news/2017/08/02/business/manga-goes-digital-via-smartphone-apps-paper-comics-still-place/ |url-status=live }}</ref> In 2020 manga sales topped the ¥600 billion mark for the first time in history, beating the 1995 peak due to a fast growth of the digital manga market which rose by ¥82.7 billion from a previous year, surpassing print manga sales which have also increased.<ref>{{cite news |url=https://www.asahi.com/sp/ajw/articles/14282699 |title=Manga sales top 600 billion yen in 2020 for first time on record |publisher=The Asahi Shimbun |date=1 April 2021}}</ref><ref>{{cite news |title=Japan's Manga and Comic Industry Hits Record Profits in 2020 |url=https://comicbook.com/anime/news/japan-manga-anime-industry-profit-2020-success/ |publisher=Comicbook.com |date=15 March 2021 |access-date=14 November 2021 |archive-date=14 November 2021 |archive-url=https://web.archive.org/web/20211114204900/https://comicbook.com/anime/news/japan-manga-anime-industry-profit-2020-success/ |url-status=live }}</ref> === Webtoons === While [[webtoons]] have caught on in popularity as a new medium for comics in Asia, Japan has been slow to adopt webtoons as the traditional format and print publication still dominate the way manga is created and consumed (although this is rapidly changing). Despite this, one of the biggest webtoon publishers in the world, [[Comico (platform)|Comico]], has had success in the traditional Japanese manga market. Comico was launched by [[NHN Japan]], the Japanese subsidiary of Korean company, [[NHN Entertainment]]. As of now{{when|date=September 2020}}, there are only two webtoon publishers that publish Japanese webtoons: Comico and [[Naver Webtoon]] (under the name XOY in Japan). [[Kakao]] has also had success by offering licensed manga and translated Korean webtoons with their service [[Piccoma]]. All three companies credit their success to the webtoon pay model where users can purchase each chapter individually instead of having to buy the whole book while also offering some chapters for free for a period of time allowing anyone to read a whole series for free if they wait long enough.<ref>{{cite web |url=https://www.koreatimes.co.kr/www/tech/2019/01/133_236015.html |title=Kakao mulls listing Japan unit |date=5 September 2017 |website=koreatimes |access-date=17 January 2019 |archive-date=6 April 2023 |archive-url=https://web.archive.org/web/20230406230750/http://www.koreatimes.co.kr/www/tech/2019/01/133_236015.html |url-status=live }}</ref> The added benefit of having all of their titles in color and some with special animations and effects have also helped them succeed. Some popular Japanese webtoons have also gotten anime adaptations and print releases, the most notable being ''[[ReLIFE]]'' and ''[[Recovery of an MMO Junkie]]''.<ref>{{cite web |url=https://www.animenewsnetwork.com/news/2016-03-26/relife-anime-promotes-july-premiere-with-animated-promo/.100288 |title=ReLIFE Anime Promotes July Premiere With Animated Promo |date=12 November 2023 |publisher=[[Anime News Network]] |access-date=11 May 2018 |archive-date=9 September 2020 |archive-url=https://web.archive.org/web/20200909073149/https://www.animenewsnetwork.com/news/2016-03-26/relife-anime-promotes-july-premiere-with-animated-promo/.100288 |url-status=live }}</ref><ref>{{cite web |url=https://www.animenewsnetwork.com/news/2017-08-26/crunchyroll-to-stream-recovery-of-an-mmo-junkie-anime/.120552 |title=Crunchyroll to Stream Recovery of an MMO Junkie Anime |date=12 November 2023 |publisher=[[Anime News Network]] |access-date=11 May 2018 |archive-date=11 May 2018 |archive-url=https://web.archive.org/web/20180511220359/https://www.animenewsnetwork.com/news/2017-08-26/crunchyroll-to-stream-recovery-of-an-mmo-junkie-anime/.120552 |url-status=live }}</ref>
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