Editing Macromedia (section)

== Shockwave.com ==
Hoping to push into entertainment, Macromedia launched the ShockRave website in February 1998, in partnership with [[MTV]]. The website featured interactive music videos, puzzles, games, and animated cartoons.<ref>{{Cite web |last=Evenson |first=Laura |date=July 20, 1998 |title=A New Dimension in Music Videos / MTV gets a run for its money with interactive videos |url=https://www.sfgate.com/entertainment/article/a-new-dimension-in-music-videos-mtv-gets-a-run-3001110.php |access-date=January 2, 2025 |website=SFGate}}</ref> In May 1999, Macromedia launched [[Shockwave (game portal)|Shockwave.com]] to promote the capabilities of [[Adobe Flash|Flash]] and [[Adobe Shockwave|Shockwave]]. It featured music, comics, and games, supported offline downloads, and even offered a premium version called Shockmachine.<ref>{{Cite web |date=1999-05-24 |title=Shockwave.com announces online entertainment center |url=https://www.deseret.com/1999/5/24/19447260/shockwave-com-announces-online-entertainment-center/ |access-date=2025-01-02 |website=Deseret News |language=en}}</ref> [[South Park]] creators [[Trey Parker]] and [[Matt Stone]] were contracted to create an original animated series for the website in exchange for equity in the company.<ref name=":3">{{Cite web |last=Pollack |first=Andrew |date=December 8, 1999 |title='South Park' Creators Plan Cartoon Series for the Web |url=https://archive.nytimes.com/www.nytimes.com/library/tech/99/12/biztech/articles/08web.html |access-date=2025-01-05 |website=The New York Times}}</ref>

In December 1999, the company managed to secure $44 million in funding from [[Sequoia Capital]] to support its six million users.<ref>{{Cite web |date=August 11, 2006 |title=Shockwaves Reunited? |url=https://www.forbes.com/2006/08/11/shockwave-atom-adope-viacom-cx_rr_0811shock.html |access-date=2025-01-03 |website=Forbes |language=en}}</ref><ref name=":3" /> By this point, it was estimated that 100 million people had installed the company's Shockwave and Flash players.<ref>{{Cite web |date=June 4, 1999 |title=National Post from Toronto, Ontario, Canada |url=https://www.newspapers.com/newspage/514003300/ |access-date=2025-01-03 |website=National Post |page=37 |language=en-US |publication-place=Toronto, Ontario, Canada |via=Newspapers.com}}</ref> In October 1999, Macromedia announced it would spinoff Shockwave as an independent company.<ref>{{Cite news |last=Stein |first=Tom |date=1999-10-08 |title=Macromedia Picks Up Andromedia, Sets Shockwave Loose |url=https://www.sfgate.com/business/article/macromedia-picks-up-andromedia-sets-shockwave-2904711.php |url-status=live |archive-url=http://web.archive.org/web/20220630195628/https://www.sfgate.com/business/article/Macromedia-Picks-Up-Andromedia-Sets-Shockwave-2904711.php |archive-date=2022-06-30 |access-date=2025-01-03 |work=SFGATE |language=en-US}}</ref> CEO Rob Burgess initially stayed on with both companies.<ref>{{Cite web |date=April 25, 2000 |title=The Shockwave.com Of The Future |url=https://www.forbes.com/2000/04/25/feat2.html |access-date=2025-01-03 |website=Forbes |language=en}}</ref> Macromedia maintained a majority stake in Shockwave.com until December 2000, when it merged with [[Atom.com|AtomFilms]].<ref>{{Cite news |last=Harmon |first=Amy |date=2000-12-16 |title=COMPANY NEWS; SHOCKWAVE.COM SETS ATOMFILMS TAKEOVER |url=https://www.nytimes.com/2000/12/16/business/company-news-shockwavecom-sets-atomfilms-takeover.html |archive-url=http://web.archive.org/web/20241228224305/https://www.nytimes.com/2000/12/16/business/company-news-shockwavecom-sets-atomfilms-takeover.html |archive-date=2024-12-28 |access-date=2025-01-03 |language=en}}</ref>