Editing John Smith's Brewery (section)

=== Sponsorship ===
[[File:John Smith's Day 2009 - geograph.org.uk - 1434828.jpg|right|thumb|John Smith's Day at [[York Racecourse]] in 2009.]]
John Smith's is a major sponsor of horse racing in the United Kingdom.<ref>{{cite web |url=http://www.yfaonline.com/sites/yfa.drupal.substrakt.net/files/node_pdfs/node_9179_context.pdf |title=Archived copy |website=www.yfaonline.com |access-date=13 January 2022 |archive-url=https://web.archive.org/web/20140202123011/http://www.yfaonline.com/sites/yfa.drupal.substrakt.net/files/node_pdfs/node_9179_context.pdf |archive-date=2 February 2014 |url-status=usurped}}</ref> It has sponsored the [[Northumberland Plate]] since 2003, and more than 90 "No Nonsense" race days are held throughout the year at 28 jump and flat racecourses across the UK.<ref>{{cite web|url=http://www.forecourttrader.co.uk/news/archivestory.php/aid/5931/No_Nonsense_racing.html|archive-url=https://web.archive.org/web/20140304220629/http://www.forecourttrader.co.uk/news/archivestory.php/aid/5931/No_Nonsense_racing.html|url-status=dead|archive-date=4 March 2014|title=No Nonsense racing - Forecourt Trader|work=forecourttrader.co.uk|access-date=19 September 2016}}</ref> The brand has sponsored the [[John Smith's Cup]] (originally the Magnet Cup until 1998) at York since 1960, which is the longest running sponsorship in [[flat racing]] in the world.<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/other_sports/horse_racing/9390375.stm|title=BBC Sport - Horse Racing - Double John Smith's Cup boost for York racecourse|work=bbc.co.uk|access-date=19 September 2016}}</ref> John Smith's previously sponsored the [[Grand National]] between 2005 and 2013.<ref>Promotional Marketing Council: Bronze (Event Marketing), Silver (Sponsorship/Joint Effort/Tie-in/Innovative Idea or Concept), IMC European Awards 2008</ref><ref>{{cite news|last=Joseph|first=Sebastian|title=John Smith's ends Grand National sponsorship|url=http://www.marketingweek.co.uk/news/john-smiths-ends-grand-national-sponsorship/4004908.article|access-date=26 November 2012|newspaper=Marketing Week|date=26 November 2012}}</ref>

In August 2012 John Smith's announced a five-year sponsorship of the [[Kirklees Stadium]] in [[Huddersfield]], home to football team [[Huddersfield Town F.C.|Huddersfield Town]] and rugby league team [[Huddersfield Giants]], which was renamed "John Smith's Stadium".<ref name="thedrum1">{{cite web|url=http://www.thedrum.co.uk/news/2012/08/23/john-smith-s-lager-unveil-huddersfield-stadium-branding |title=John Smith's unveil Huddersfield stadium branding |publisher=The Drum |access-date=3 September 2012}}</ref> In December 2016, this deal was extended for a further five years.<ref>{{cite news|last1=Zientek|first1=Henryk|title=New deal signed for naming rights for John Smith's Stadium|url=http://www.examiner.co.uk/news/west-yorkshire-news/new-deal-signed-naming-rights-12312903|access-date=15 September 2017|work=The Huddersfield Daily Examiner|date=13 December 2016}}</ref>
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