Editing Jennifer Lopez (section)

===2016–2021: Television work, ''Hustlers'' and Super Bowl LIV===

In January 2016, Lopez commenced a concert residency show, [[All I Have (residency)|All I Have]], at [[Planet Hollywood Resort & Casino|Planet Hollywood]]'s [[Zappos Theater]] in [[Las Vegas]].<ref>{{cite news|title=Jennifer Lopez Reveals Title and Artwork for Vegas Show|url=http://lasvegas.cbslocal.com/2015/09/20/jennifer-lopez-reveals-title-and-artwork-for-vegas-show/|website=CBS Las Vegas|access-date=September 20, 2015|date=September 20, 2015|archive-date=September 20, 2015|archive-url=https://web.archive.org/web/20150920174558/http://lasvegas.cbslocal.com/2015/09/20/jennifer-lopez-reveals-title-and-artwork-for-vegas-show/|url-status=live}}</ref> She performed 120 shows during the three-year run, grossing over $100 million in ticket sales.<ref>{{cite web|last1=Leach|first1=Robin|title=Review: J.Lo inks three-year contract; Pitbull, Ne-Yo, Ja Rule join her onstage|url=http://lasvegassun.com/vegasdeluxe/2016/jan/21/review-jlo-inks-three-year-contract-as-pitbull-ne/|website=[[Las Vegas Sun]]|access-date=June 29, 2016|date=January 21, 2016|archive-url=https://web.archive.org/web/20160702144836/http://lasvegassun.com/vegasdeluxe/2016/jan/21/review-jlo-inks-three-year-contract-as-pitbull-ne/|archive-date=July 2, 2016|url-status=dead}}</ref><ref>{{cite web |last1=Chiu |first1=Melody |title=Jennifer Lopez Surpasses $100 Million in Ticket Sales as She Wraps Star-Studded Vegas Residency |url=https://people.com/music/jennifer-lopez-wraps-all-i-have-las-vegas-residency/ |website=[[People (magazine)|People]] |access-date=October 1, 2018 |date=September 30, 2018 |archive-date=October 1, 2018 |archive-url=https://web.archive.org/web/20181001042716/https://people.com/music/jennifer-lopez-wraps-all-i-have-las-vegas-residency/ |url-status=live }}</ref> At the beginning of the residency, Lopez signed a multi-album deal with her former label Epic Records,<ref name="New Epic Deal">{{cite news|title=Jennifer Lopez Signs New Deal With Epic Records |url=https://www.billboard.com/pro/jennifer-lopez-signs-new-deal-with-epic-records/ |access-date=December 26, 2021 |magazine=[[Billboard (magazine)|Billboard]] |agency=[[Prometheus Global Media]] |date=March 2, 2016 |archive-url=https://web.archive.org/web/20160304094959/http://www.billboard.com/articles/news/6897352/jennifer-lopez-signs-new-deal-with-epic-records |archive-date=March 4, 2016 |location=United States |url-status=live }}</ref> and released "[[Ain't Your Mama]]", one of her most successful singles during the 2010s. Despite signing a multi-album deal, she did not release any albums under the label.<ref>{{cite web |title=Jennifer Lopez's Official biggest songs in the UK revealed |url=https://www.officialcharts.com/chart-news/jennifer-lopezs-official-biggest-songs-in-the-uk-revealed__15657/ |publisher=[[Official Charts Company]] |access-date=February 9, 2024 |date=July 24, 2019 |archive-date=July 26, 2016 |archive-url=https://web.archive.org/web/20160726132310/https://www.officialcharts.com/chart-news/jennifer-lopezs-official-biggest-songs-in-the-uk-revealed__15657/ |url-status=live }}</ref> Also in 2016, she began starring in [[NBC]]'s crime drama series ''[[Shades of Blue (TV series)|Shades of Blue]]'', which she also executive produced. She played [[Harlee Santos]], a single mother and police detective who goes undercover for the FBI to investigate her own squad.<ref>{{cite news |url=https://variety.com/2014/tv/news/nbc-orders-cop-drama-starring-jennifer-lopez-to-series-1201116116/ |title=NBC Orders Cop Drama Starring Jennifer Lopez to Series |work=Variety |date=February 21, 2014 |access-date=July 20, 2014 |archive-date=July 29, 2014 |archive-url=https://web.archive.org/web/20140729151031/http://variety.com/2014/tv/news/nbc-orders-cop-drama-starring-jennifer-lopez-to-series-1201116116/ |url-status=live }}</ref> The series' premiere brought NBC its most-watched Thursday debut in seven years.<ref>{{cite web|last1=Maglio|first1=Tony|title=Ratings: J Lo's 'Shades of Blue' Is Most-Watched NBC Thursday Debut in 7 Years|url=https://thewrap.com/jennifer-lopez-shades-of-blue-ray-liotta-american-idol-nbc-tv-ratings-fox/|website=TheWrap|date=January 8, 2016|access-date=January 8, 2016|archive-date=January 11, 2016|archive-url=https://web.archive.org/web/20160111021501/http://www.thewrap.com/jennifer-lopez-shades-of-blue-ray-liotta-american-idol-nbc-tv-ratings-fox/|url-status=live}}</ref> Starring alongside [[Ray Liotta]], Lopez's performance received critical praise.<ref>{{cite web |title=104 Women Who Defined the Decade in Pop Culture |url=https://www.glamour.com/story/women-who-defined-the-decade-in-pop-culture |website=[[Glamour (magazine)|Glamour]] |access-date=February 13, 2024 |date=December 20, 2019}}</ref><ref>{{cite news|last1=Paskin|first1=Willa|title=Shades of Blue|work=Slate|date=January 6, 2016|url=https://slate.com/culture/2016/01/shades-of-blue-on-nbc-starring-jennifer-lopez-reviewed.html|access-date=December 26, 2021|archive-date=December 26, 2021|archive-url=https://web.archive.org/web/20211226181704/https://slate.com/culture/2016/01/shades-of-blue-on-nbc-starring-jennifer-lopez-reviewed.html|url-status=live}}</ref> That year, she also reprised her voice role as Shira in the animated film ''[[Ice Age: Collision Course]]'' (2016),<ref>{{cite web|title=Ice Age: Collision Course|url=https://boxofficemojo.com/movies/?id=iceage5.htm|website=[[Box Office Mojo]]|access-date=June 30, 2016|archive-date=October 27, 2016|archive-url=https://web.archive.org/web/20161027203958/http://www.boxofficemojo.com/movies/?id=iceage5.htm|url-status=live}}</ref> and designed a capsule collection of shoes and jewelry in collaboration with [[Giuseppe Zanotti]].<ref>{{cite web|last1=Underwood|first1=Khalea|title=Jennifer Lopez Teams Up With Giuseppe Zanotti for 'Bad Ass High Heels' Collection|url=http://www.usmagazine.com/celebrity-style/news/jennifer-lopez-and-giuseppe-zanotti-will-release-shoes-w431171|website=[[Us Weekly]]|access-date=July 28, 2016|date=July 27, 2016|archive-date=July 28, 2016|archive-url=https://web.archive.org/web/20160728133546/http://www.usmagazine.com/celebrity-style/news/jennifer-lopez-and-giuseppe-zanotti-will-release-shoes-w431171|url-status=live}}</ref>

Lopez was executive producer and judge on NBC's dance competition series ''[[World of Dance (TV series)|World of Dance]]'',<ref name="Variety July 2016">{{cite web|last1=Wagmeister|first1=Elizabeth|title=NBC Greenlights Reality Dance Competition Series from Jennifer Lopez|url=https://variety.com/2016/tv/news/world-of-dance-jennifer-lopez-competition-reality-nbc-1201817499/|website=Variety|access-date=July 23, 2016|date=July 19, 2016|archive-date=July 22, 2016|archive-url=https://web.archive.org/web/20160722081740/http://variety.com/2016/tv/news/world-of-dance-jennifer-lopez-competition-reality-nbc-1201817499/|url-status=live}}</ref> which was a ratings success upon its May 2017 premiere.<ref>{{cite web|last1=Maglio|first1=Tony|title=Ratings: J Lo's 'World of Dance' Scores Big Premiere After 'AGT'|url=https://thewrap.com/world-dance-americas-got-talent-agt-ratings/|website=[[TheWrap]]|publisher=The Wrap News, Inc.|access-date=June 1, 2017|date=May 31, 2017}}</ref><ref>{{cite web|last1=O'Connell|first1=Michael|title=TV Ratings: NBC's 'World of Dance' Scores a Big Post-'Talent' Debut|url=https://hollywoodreporter.com/live-feed/tv-ratings-nbcs-world-dance-scores-post-talent-debut-1008894|website=[[The Hollywood Reporter]]|access-date=June 1, 2017|date=May 31, 2017|archive-date=May 31, 2017|archive-url=https://web.archive.org/web/20170531210324/http://www.hollywoodreporter.com/live-feed/tv-ratings-nbcs-world-dance-scores-post-talent-debut-1008894|url-status=live}}</ref> That year, Lopez released the singles "[[Ni Tú Ni Yo]]" and "[[Amor, Amor, Amor]]", which were intended to be included on her second Spanish-language album, ''Por Primera Vez'',<ref name="Billboard Spanish Album 2016">{{cite magazine|last1=Cobo|first1=Leila|title=Jennifer Lopez to Release Spanish Album, Executive Produced by Marc Anthony: Exclusive|url=https://www.billboard.com/music/latin/jennifer-lopez-spanish-album-marc-anthony-executive-producer-7533475/|magazine=Billboard|access-date=December 26, 2021|date=October 6, 2016|archive-date=December 26, 2021|archive-url=https://web.archive.org/web/20211226185651/https://www.billboard.com/music/latin/jennifer-lopez-spanish-album-marc-anthony-executive-producer-7533475/|url-status=live}}</ref><ref name="Idolator 1">{{cite web|last1=Wass|first1=Mike|title=Jennifer Lopez Announces New Single "Amor Amor Amor"|url=https://www.idolator.com/7670837/jennifer-lopez-new-single-amor-amor-amor|website=[[Idolator (website)|Idolator]]|publisher=Hive Media|access-date=November 9, 2017|date=November 7, 2017|archive-date=June 26, 2022|archive-url=https://web.archive.org/web/20220626004817/https://www.idolator.com/7670837/jennifer-lopez-new-single-amor-amor-amor|url-status=live}}</ref> which was ultimately shelved. In late 2017, she was announced as the new face of clothing company [[Guess (company)|Guess]], becoming the oldest spokeswoman in the company's history.<ref>{{cite magazine |last1=Gray |first1=Yasmine |title=Jennifer Lopez Stars in Spring 2018 GUESS Campaign |url=https://www.billboard.com/music/music-news/jennifer-lopez-guess-spring-2018-campaign-8053756/ |magazine=Billboard |access-date=February 27, 2024 |date=November 28, 2017 |archive-date=February 28, 2024 |archive-url=https://web.archive.org/web/20240228235319/https://www.billboard.com/music/music-news/jennifer-lopez-guess-spring-2018-campaign-8053756/ |url-status=live }}</ref>

In 2018, Lopez released a string of Spanish and [[Spanglish]] singles: "[[Se Acabó el Amor]]", "[[El Anillo]]", "[[Dinero (Jennifer Lopez song)|Dinero]]" featuring [[DJ Khaled]] and [[Cardi B]], and "[[Te Guste]]" with [[Bad Bunny]]. ''Forbes'' noted that the songs were unable to "completely connect on a crossover, mainstream level", but were more successful on US-based Latin charts, nearly all of them reaching number one on the ''Billboard'' [[Latin Airplay]] chart.<ref name="Benjamin" /> In collaboration with [[Inglot Cosmetics]], she launched a limited-edition makeup collection.<ref>{{cite web|title=Inglot Cosmetics Announces Collaboration With Jennifer Lopez|url=https://www.prnewswire.com/news-releases/inglot-cosmetics-announces-collaboration-with-jennifer-lopez-300623507.html|publisher=[[PR Newswire]]|access-date=April 9, 2018|date=April 5, 2018|archive-date=April 9, 2018|archive-url=https://web.archive.org/web/20180409110125/https://www.prnewswire.com/news-releases/inglot-cosmetics-announces-collaboration-with-jennifer-lopez-300623507.html|url-status=live}}</ref> She later starred in and executive produced the comedy film ''[[Second Act (film)|Second Act]]'' (2018), directed by [[Peter Segal]];<ref>{{cite web|last1=Galuppo|first1=Mia|title=Jennifer Lopez to Star in Romantic Comedy 'Second Act' for STX|url=https://hollywoodreporter.com/news/jennifer-lopez-star-romantic-comedy-second-act-stx-1015976|website=[[The Hollywood Reporter]]|access-date=June 22, 2017|date=June 22, 2017|archive-date=June 23, 2017|archive-url=https://web.archive.org/web/20170623025012/http://www.hollywoodreporter.com/news/jennifer-lopez-star-romantic-comedy-second-act-stx-1015976|url-status=live}}</ref> she also recorded the single "[[Limitless (Jennifer Lopez song)|Limitless]]" for its soundtrack.<ref>{{cite magazine |url=https://www.billboard.com/music/awards/jennifer-lopez-limitless-performance-2018-american-music-awards-watch-8479114/ |title=Jennifer Lopez Performs 'Limitless' at the 2018 American Music Awards: Watch |last=Lyndsey Havens |date=September 10, 2018 |magazine=[[Billboard (magazine)|Billboard]] |access-date=December 26, 2021 |archive-date=December 26, 2021 |archive-url=https://web.archive.org/web/20211226181704/https://www.billboard.com/music/awards/jennifer-lopez-limitless-performance-2018-american-music-awards-watch-8479114/ |url-status=live }}</ref> ''Second Act'' earned mixed reviews from critics,<ref>{{cite web |last1=Schaffstall |first1=Katherine |title='Second Act': What the Critics Are Saying |url=https://www.hollywoodreporter.com/news/second-act-review-roundup-what-critics-are-saying-1171068 |website=[[The Hollywood Reporter]] |access-date=February 14, 2019 |date=December 20, 2018 |archive-date=February 14, 2019 |archive-url=https://web.archive.org/web/20190214115637/https://www.hollywoodreporter.com/news/second-act-review-roundup-what-critics-are-saying-1171068 |url-status=live }}</ref> but performed well at the box office, grossing $72.3 million during its theatrical run.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=secondact.htm|title=Second Act (2018)|website=[[Box Office Mojo]]|access-date=February 10, 2019|archive-date=February 2, 2019|archive-url=https://web.archive.org/web/20190202213110/https://www.boxofficemojo.com/movies/?id=secondact.htm|url-status=live}}</ref>

[[File:Jennifer Lopez Live during Its my party tour.jpg|thumb|upright|Lopez performing during her [[It's My Party (tour)|It's My Party]] tour in July 2019]]

In the first half of 2019, Lopez embarked on an international concert tour, [[It's My Party (tour)|It's My Party]], to celebrate her 50th birthday. The tour grossed an estimated $54.7 million from thirty-eight shows. ''Variety'' reported that most shows were sold out.<ref>{{cite web |last1=Setoodeh |first1=Ramin |title=How Jennifer Lopez Learned to Dance Again |url=https://variety.com/2019/music/features/jennifer-lopez-hustlers-its-my-party-the-godmother-1203313001/ |magazine=[[Variety (magazine)|Variety]] |access-date=September 9, 2019 |date=August 26, 2019 |archive-date=September 9, 2019 |archive-url=https://web.archive.org/web/20190909041420/https://variety.com/2019/music/features/jennifer-lopez-hustlers-its-my-party-the-godmother-1203313001/ |url-status=live }}</ref> She also signed with new label [[Hitco|Hitco Entertainment]] and released the single "[[Medicine (Jennifer Lopez song)|Medicine]]" featuring French Montana.<ref>{{cite news |author1=Live Nation Entertainment |author-link1=Live Nation Entertainment |title=World's Hottest Entertainer Jennifer Lopez Reveals Tantalizing Details of North American It's My Party Tour to Celebrate Milestone Birthday with Fans |url=https://www.prnewswire.com/news-releases/worlds-hottest-entertainer-jennifer-lopez-reveals-tantalizing-details-of-north-american-its-my-party-tour-to-celebrate-milestone-birthday-with-fans-300816892.html |access-date=March 23, 2019 |publisher=[[PR Newswire]] |date=March 22, 2019 |archive-date=March 22, 2019 |archive-url=https://web.archive.org/web/20190322153824/https://www.prnewswire.com/news-releases/worlds-hottest-entertainer-jennifer-lopez-reveals-tantalizing-details-of-north-american-its-my-party-tour-to-celebrate-milestone-birthday-with-fans-300816892.html |url-status=live }}</ref> In other 2019 activities, she became the global face of the [[Coach New York|Coach]] brand,<ref>{{cite magazine |last1=Intner |first1=Katie |title=Jennifer Lopez Named the New Global Face of Coach |url=https://people.com/style/jennifer-lopez-named-the-new-global-face-of-coach/ |magazine=[[People (magazine)|People]] |access-date=December 30, 2019 |date=September 30, 2019 |archive-url=https://web.archive.org/web/20191230004209/https://people.com/style/jennifer-lopez-named-the-new-global-face-of-coach/ |archive-date=December 30, 2019 |url-status=dead }}</ref> launched a collection of sunglasses with the brand Quay Australia,<ref>{{cite magazine |last1=Hamanaka |first1=Kari |title=Quay Nabs Deal With Jennifer Lopez, Alex Rodriguez on Eyewear Collaboration |url=https://wwd.com/accessories-news/eyewear/quay-collaborates-with-jennifer-lopez-alex-rodriguez-on-eyewear-1203087404/ |magazine=[[Women's Wear Daily]] |access-date=April 18, 2019 |date=March 20, 2019 |archive-date=March 24, 2019 |archive-url=https://web.archive.org/web/20190324094638/https://wwd.com/accessories-news/eyewear/quay-collaborates-with-jennifer-lopez-alex-rodriguez-on-eyewear-1203087404/ |url-status=live }}</ref> and modeled an updated version of her [[Green Versace dress of Jennifer Lopez|Green Versace dress]] at [[Milan Fashion Week]]. She also became executive producer of two television series, ''[[Good Trouble (TV series)|Good Trouble]]'' and ''[[Thanks a Million (TV series)|Thanks a Million]]''.<ref>{{cite web|url=https://deadline.com/video/jennifer-lopezs-thanks-a-million-renewed-season-two-quibi/|title=Jennifer Lopez's 'Thanks A Million' Renewed For Season 2 By Quibi – Watch The Trailer|website=Deadline Hollywood|first=Tom|last=Tapp|date=May 29, 2020|access-date=June 8, 2022|archive-date=June 8, 2022|archive-url=https://web.archive.org/web/20220608185801/https://deadline.com/video/jennifer-lopezs-thanks-a-million-renewed-season-two-quibi/|url-status=live}}</ref>

Lopez executive produced and starred in the crime drama film ''[[Hustlers (film)|Hustlers]]'' (2019). Directed by [[Lorene Scafaria]], the film is inspired by a true story, following a group of [[Manhattan]] [[stripper]]s who con wealthy male [[Wall Street]] clientele.<ref>{{Cite magazine|url=https://www.marieclaire.com/celebrity/a26141514/jennifer-lopez-constance-wu-hustlers/|title=J.Lo and Constance Wu Will Star in a Movie About Savvy Former Strippers|last=Wood|first=Lucy|date=February 5, 2019|magazine=Marie Claire|access-date=February 14, 2019|archive-date=June 7, 2023|archive-url=https://web.archive.org/web/20230607185501/https://www.marieclaire.com/celebrity/a26141514/jennifer-lopez-constance-wu-hustlers/|url-status=live}}</ref> Lopez's portrayal of a veteran stripper in ''Hustlers'' garnered acclaim from critics, with some deeming it the best performance of her acting career.<ref>{{cite web |last1=Campbell |first1=Christopher |title=Hustlers First Reviews: Jennifer Lopez Is Oscar-Worthy in the Surprise Hit of the Toronto International Film Fest |url=https://editorial.rottentomatoes.com/article/hustlers-first-reviews-jennifer-lopez-gives-an-oscar-worthy-turn-in-the-surprise-hit-of-toronto-film-fest/ |publisher=[[Rotten Tomatoes]] |access-date=September 9, 2019 |date=September 8, 2019 |archive-date=September 21, 2019 |archive-url=https://web.archive.org/web/20190921233959/https://editorial.rottentomatoes.com/article/hustlers-first-reviews-jennifer-lopez-gives-an-oscar-worthy-turn-in-the-surprise-hit-of-toronto-film-fest/ |url-status=live }}</ref><ref>{{cite magazine |last1=Yang |first1=Rachel |title=Hustlers reviews are in: Jennifer Lopez amazes in one of this year's best films |url=https://ew.com/movie-reviews/2019/09/08/hustlers-reviews-are-in-jennifer-lopez-amazes-in-one-of-this-years-best-films/ |magazine=[[Entertainment Weekly]] |access-date=September 9, 2019 |date=September 8, 2019 |archive-date=September 11, 2019 |archive-url=https://web.archive.org/web/20190911231353/https://ew.com/movie-reviews/2019/09/08/hustlers-reviews-are-in-jennifer-lopez-amazes-in-one-of-this-years-best-films/ |url-status=live }}</ref><ref>{{cite web |last1=Sharf |first1=Zack |title=Jennifer Lopez Overwhelmed by 'Hustlers' Oscar Buzz: 'It Brings Tears to Your Eyes' |url=https://www.indiewire.com/2019/09/jennifer-lopez-hustlers-oscar-buzz-reaction-1202172137/ |publisher=[[IndieWire]] |access-date=September 9, 2019 |date=September 9, 2019 |archive-date=September 9, 2019 |archive-url=https://web.archive.org/web/20190909221615/https://www.indiewire.com/2019/09/jennifer-lopez-hustlers-oscar-buzz-reaction-1202172137/ |url-status=live }}</ref> The film also gave Lopez her highest opening weekend at the box office for a live action film, grossing $33.2 million.<ref>{{cite magazine |last1=Mendelson |first1=Scott |title='Hustlers' Box Office: Jennifer Lopez And Constance Wu Break Records With Huge $33 Million Weekend |url=https://www.forbes.com/sites/scottmendelson/2019/09/15/hustlers-jennifer-lopez-weekend-box-office-33m-constance-wu-keke-palmer-lili-reinhart-cardi-b-lizzo-stx-oscars/#56f043266a13 |magazine=[[Forbes]] |access-date=September 15, 2019 |date=September 15, 2019 |archive-date=September 16, 2019 |archive-url=https://web.archive.org/web/20190916044736/https://www.forbes.com/sites/scottmendelson/2019/09/15/hustlers-jennifer-lopez-weekend-box-office-33m-constance-wu-keke-palmer-lili-reinhart-cardi-b-lizzo-stx-oscars/#56f043266a13 |url-status=live }}</ref> Her performance received nominations for Best Supporting Actress at the [[Golden Globe Awards]], [[Screen Actors Guild Award]]s, [[Critics' Choice Movie Awards]] and [[Independent Spirit Awards]].<ref name=GiftedActress>{{cite web|url=https://www.indiewire.com/2019/12/jennifer-lopez-husters-interview-oscar-1202196189/|title=Jennifer Lopez Is a Gifted Actress, So Why Do We Always Take Her for Granted?|publisher=Indiewire|first=Eric|last=Kohn|date=December 11, 2019|access-date=June 8, 2022|archive-date=June 8, 2022|archive-url=https://web.archive.org/web/20220608154313/https://www.indiewire.com/2019/12/jennifer-lopez-husters-interview-oscar-1202196189/|url-status=live}}</ref> The success of ''Hustlers'' was regarded by various media outlets as a comeback as an actress for Lopez.<ref>{{cite magazine |last1=McClintock |first1=Pamela |title='Hustlers': Jennifer Lopez Poised for Major Box Office Comeback |url=https://www.hollywoodreporter.com/news/hustlers-jennifer-lopez-poised-major-box-office-comeback-1238824 |magazine=[[The Hollywood Reporter]] |access-date=September 22, 2019 |date=September 11, 2019 |archive-date=September 22, 2019 |archive-url=https://web.archive.org/web/20190922203108/https://www.hollywoodreporter.com/news/hustlers-jennifer-lopez-poised-major-box-office-comeback-1238824 |url-status=live }}</ref><ref>{{cite news |last1=Hornaday |first1=Ann |title=J-Lo makes a commanding comeback in the sexually charged caper flick 'Hustlers' |url=https://www.washingtonpost.com/goingoutguide/movies/j-lo-makes-a-commanding-comeback-in-the-sexually-charged-caper-flick-hustlers/2019/09/10/9d859264-d31d-11e9-9610-fb56c5522e1c_story.html?arc404=true |newspaper=[[The Washington Post]] |access-date=September 22, 2019 |date=September 10, 2019 |archive-date=September 22, 2019 |archive-url=https://web.archive.org/web/20190922203110/https://www.washingtonpost.com/goingoutguide/movies/j-lo-makes-a-commanding-comeback-in-the-sexually-charged-caper-flick-hustlers/2019/09/10/9d859264-d31d-11e9-9610-fb56c5522e1c_story.html%3Farc404%3Dtrue |url-status=live }}</ref><ref>{{cite magazine |last1=Mendelson |first1=Scott |title='Hustlers' Tops Box Office With Record $13 Million Friday, But 'The Goldfinch' Bombs |url=https://www.forbes.com/sites/scottmendelson/2019/09/14/friday-box-office-hustlers-13m-jennifer-lopez-constance-wu-keke-palmer-lili-reinhart-cardi-b-lizzo-stx-goldfinch-nicole-kidman/#63dc632e4edf |magazine=[[Forbes]] |access-date=September 22, 2019 |date=September 14, 2019 |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908005331/https://www.forbes.com/sites/scottmendelson/2019/09/14/friday-box-office-hustlers-13m-jennifer-lopez-constance-wu-keke-palmer-lili-reinhart-cardi-b-lizzo-stx-goldfinch-nicole-kidman/#63dc632e4edf |url-status=live }}</ref>

In February 2020, Lopez co-headlined the [[Super Bowl LIV halftime show]] in [[Miami, Florida]] alongside [[Shakira]]; the performance included an appearance by her child Emme Muñiz.<ref>{{cite magazine |last1=Yang |first1=Rachel |title=Jennifer Lopez's daughter Emme, 11, joins her on stage during Super Bowl halftime show |url=https://ew.com/music/2020/02/02/jennifer-lopez-daughter-emme-super-bowl-halftime-show/ |magazine=[[Entertainment Weekly]] |access-date=June 22, 2020 |date=February 2, 2020 |archive-date=June 23, 2020 |archive-url=https://web.archive.org/web/20200623033128/https://ew.com/music/2020/02/02/jennifer-lopez-daughter-emme-super-bowl-halftime-show/ |url-status=live }}</ref> The performance was widely praised and became the most-watched [[Super Bowl halftime show]] to date.<ref name="BBC" /> Later that year, Lopez released the singles "[[Pa' Ti + Lonely|Pa' Ti]]" with [[Maluma]]―which became her most successful song since 2017―and "[[In the Morning (Jennifer Lopez song)|In the Morning]]", before headlining the 2021 ''[[Dick Clark's New Year's Rockin' Eve|Dick Clark's New Year's Rockin' Eve with Ryan Seacrest]]'' special live from [[Times Square]] on [[American Broadcasting Company|ABC]].<ref>{{cite magazine |last1=Bustios |first1=Pamela |title=Jennifer Lopez and Maluma's 'Pa' Ti' Debuts In Top 10 on Hot Latin Songs Chart |url=https://www.billboard.com/articles/business/chart-beat/9462191/jennifer-lopez-maluma-pa-ti-debuts-top-10-hot-latin-songs-chart |magazine=[[Billboard (magazine)|Billboard]] |access-date=October 11, 2020 |archive-url=https://web.archive.org/web/20201009000646/https://www.billboard.com/articles/business/chart-beat/9462191/jennifer-lopez-maluma-pa-ti-debuts-top-10-hot-latin-songs-chart/ |archive-date=October 9, 2020 |date=October 8, 2020}}</ref><ref>{{Cite magazine |last=Peters |first=Mitchell |date=January 1, 2021 |title=Jennifer Lopez Delivers Powerful 'New Year's Rockin' Eve' Performance: 'We Made It' |url=https://www.billboard.com/music/pop/jennifer-lopez-new-years-rockin-eve-2021-video-9506047/ |access-date=June 29, 2023 |magazine=Billboard |archive-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629054541/https://www.billboard.com/music/pop/jennifer-lopez-new-years-rockin-eve-2021-video-9506047/ |url-status=live }}</ref>

In January 2021, she performed at the [[Inauguration of Joe Biden|2021 inauguration]] of President [[Joe Biden]] in Washington, D.C.<ref name="Inauguration">{{cite news |last1=Gold |first1=Michael |title=Jennifer Lopez sang classic tributes to America at the inauguration |url=https://www.nytimes.com/2021/01/20/us/jennifer-lopez-inauguration.html |archive-url=https://ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/01/20/us/jennifer-lopez-inauguration.html |archive-date=December 28, 2021 |url-access=limited |newspaper=[[The New York Times]] |access-date=January 20, 2021 |date=January 20, 2021}}{{cbignore}}</ref> In business, Lopez focused on investments and creating her own brands. She launched her skin care line, JLo Beauty,<ref>{{cite news |last1=Lee |first1=Amy |title=Jennifer Lopez's Skincare Line JLo Beauty Is Here! |url=https://www.etonline.com/jennifer-lopezs-skincare-line-jlo-beauty-is-here-151905 |work=[[Entertainment Tonight]] |access-date=January 3, 2021 |date=January 1, 2021 |archive-date=January 1, 2021 |archive-url=https://web.archive.org/web/20210101225927/https://www.etonline.com/jennifer-lopezs-skincare-line-jlo-beauty-is-here-151905 |url-status=live }}</ref> released a shoe collection in partnership with [[Designer Shoe Warehouse|DSW]], and invested in companies including [[Hims & Hers Health]], [[Bodyarmor SuperDrink]], Goli nutritional supplements and meal delivery service [[Wonder Group|Wonder]].<ref>{{cite web |last1=Pener |first1=Degen |title=Jennifer Lopez to Dwayne Johnson: Hollywood's Next Billion-Dollar-Brand Builders |url=https://www.hollywoodreporter.com/lifestyle/style/whos-heading-the-next-billion-dollar-brands-top-10-hollywood-entrepreneurs-1235036752/ |website=The Hollywood Reporter |access-date=February 28, 2024 |date=November 2, 2021 |archive-date=February 28, 2024 |archive-url=https://web.archive.org/web/20240228235319/https://www.hollywoodreporter.com/lifestyle/style/whos-heading-the-next-billion-dollar-brands-top-10-hollywood-entrepreneurs-1235036752/ |url-status=live }}</ref> In mid-2021, she signed a multi-year deal with [[Netflix]] to produce a range of films and television shows through her own Nuyorican Productions,<ref>{{Cite news |title=Jennifer Lopez signs multi-year production deal with Netflix |url=https://www.nbcnews.com/news/latino/jennifer-lopez-signs-multi-year-production-deal-netflix-rcna1135 |publisher=[[NBC News]] |access-date=June 15, 2021 |date=June 9, 2021 |archive-date=June 15, 2021 |archive-url=https://web.archive.org/web/20210615000515/https://www.nbcnews.com/news/latino/jennifer-lopez-signs-multi-year-production-deal-netflix-rcna1135 |url-status=live }}</ref> and released the [[reggaeton]] Spanish single "[[Cambia el Paso]]" with [[Rauw Alejandro]].<ref name=Pitchfork />