Editing Jennifer Aniston (section)

=== Business and endorsements ===
Aniston has appeared in commercials and music videos throughout her career. After starting on ''Friends'', Aniston and her co-star [[Matthew Perry]] shot a 60-minute instructional video for the release of [[Microsoft]]'s [[Windows 95]] operating system.<ref>{{cite news|url=https://query.nytimes.com/gst/fullpage.html?res=990CE7D6143FF932A05754C0A963958260|title=The Media Business: Advertising; Haven't heard of Windows 95? Where have you been hiding?|last=Elliott|first=Stuart|date=July 31, 1995|work=The New York Times|access-date=February 9, 2017|archive-date=September 26, 2023|archive-url=https://web.archive.org/web/20230926014937/https://www.nytimes.com/1995/07/31/business/media-business-advertising-haven-t-heard-windows-95-where-have-you-been-hiding.html|url-status=live}}</ref> The next year she appeared in commercials for [[L'Oréal]] hair products.<ref name="Elle">{{Cite web |url=https://www.elle.com/culture/celebrities/a21990794/the-business-of-being-jennifer-aniston/ |title=The Business of Being Jennifer Aniston |last=Fitzpatrick |first=Molly |date=July 12, 2018 |website=elle.com |access-date=December 30, 2018 |archive-date=January 4, 2019 |archive-url=https://web.archive.org/web/20190104192849/https://www.elle.com/culture/celebrities/a21990794/the-business-of-being-jennifer-aniston/ |url-status=live }}</ref>

Under a contract with [[Elizabeth Arden, Inc.]],<ref name="ir.elizabetharden.com">{{cite web|title=Elizabeth Arden Unveils Next Step in Multi-Channel Distribution Strategy |url=http://ir.elizabetharden.com/phoenix.zhtml?c=98237&p=irol-newsArticle&ID=1906944 |website=elizabetharden.com |access-date=September 1, 2015 }}{{dead link|date=June 2017 |bot=Jennica |fix-attempted=yes }}</ref> Aniston worked for over a year on her first perfume, which was released in July&nbsp;2010.<ref>{{cite news|title=Jennifer Aniston Launches Perfume in London (Photos)|url=https://huffingtonpost.com/2010/07/21/jennifer-aniston-launches_n_654031.html|date=July 21, 2010|work=[[The Huffington Post]]|access-date=July 22, 2010|first=Katherine|last=Thomson|archive-date=July 23, 2010|archive-url=https://web.archive.org/web/20100723070226/http://www.huffingtonpost.com/2010/07/21/jennifer-aniston-launches_n_654031.html|url-status=live}}</ref><ref>{{Cite news|title=Jennifer Aniston launches perfume|url=http://www.torontosun.com/entertainment/celebrities/2010/07/22/14787931.html|date=July 22, 2010|first1=Cindy|last1=Martin|newspaper=Toronto Sun|agency=Reuters|first2=Zorianna|last2=Kit|access-date=July 22, 2010|archive-date=August 29, 2012|archive-url=https://web.archive.org/web/20120829222306/http://www.jenniferanistonhairstyles.com/ads.html|url-status=live}}</ref> Original plans called for the perfume to be named "Lolavie by Jennifer Aniston", but to avoid confusion with a similarly named perfume, the name was changed to simply "Jennifer Aniston".<ref>{{cite web|url=http://omg.yahoo.com/blogs/a-line/jennifer-aniston-hits-the-high-notes/552?nc|title=Jennifer Aniston Hits the High Notes|work=omg!|publisher=Yahoo!|date=July 21, 2010|access-date=July 22, 2010|url-status=dead|archive-url=https://web.archive.org/web/20100726004952/http://omg.yahoo.com/blogs/a-line/jennifer-aniston-hits-the-high-notes/552?nc|archive-date=July 26, 2010}}</ref> In 2014, she launched her second perfume, named J,<ref>{{cite news|title=Jennifer Aniston Launches Her Second Fragrance—All the Details!|url=http://www.eonline.com/news/560096/jennifer-aniston-launches-her-second-fragrance-all-the-details|access-date=November 15, 2014|website=E Online|date=July 15, 2014|archive-date=July 8, 2018|archive-url=https://web.archive.org/web/20180708075709/https://www.eonline.com/news/560096/jennifer-aniston-launches-her-second-fragrance-all-the-details|url-status=live}}</ref><ref>{{cite web|title=Jennifer Aniston on New Fragrance: 'It Reminds Me of a Day Spent in the Ocean'|url=https://people.com/style/jennifer-aniston-on-new-fragrance-it-reminds-me-of-a-day-spent-in-the-ocean/|work=People|first=Brittany|last=Talarico|date=July 15, 2014|access-date=November 15, 2014|url-status=live|archive-url=https://web.archive.org/web/20141129014146/http://stylenews.peoplestylewatch.com/2014/07/15/jennifer-aniston-j-fragrance-bottle-photo/|archive-date=November 29, 2014}}</ref> followed by Near Dusk (2015),<ref name="ir.elizabetharden.com"/> Beachscape (2016),<ref>{{cite web|url=http://www.instyle.com/news/jennifer-aniston-fragrance-beachscape-interview|title=Jennifer Aniston's New Scent is the Beach Vacation You've Always Wanted|website=Instyle.com|access-date=March 3, 2017|archive-date=July 8, 2018|archive-url=https://web.archive.org/web/20180708104522/https://www.instyle.com/news/jennifer-aniston-fragrance-beachscape-interview|url-status=dead}}</ref> Luxe and Chapter One (both in 2017), Chapter Two (2018), Silver and Solstice Bloom (both in 2020).<ref>{{cite web|url=https://www.fragrantica.com/news/Jennifer-Aniston-Luxe-9821.html|title=Jennifer Aniston Luxe|website=Fragrantica.com|date=August 28, 2017|access-date=November 5, 2018|archive-date=September 26, 2023|archive-url=https://web.archive.org/web/20230926015438/https://www.fragrantica.com/news/Jennifer-Aniston-Luxe-9821.html|url-status=live}}</ref><ref>{{Cite web|url=https://www.fragrantica.com/perfume/Jennifer-Aniston/Chapter-One-47060.html|title=Chapter One Jennifer Aniston perfume - a fragrance for women 2017|website=Fragrantica |access-date=October 17, 2017 |url-status=live |archive-url=https://archive.today/20240809214655/https://www.fragrantica.com/perfume/Jennifer-Aniston/Chapter-One-47060.html |archive-date= August 9, 2024 }}</ref> In 2021, Aniston launched the LolaVie haircare company.<ref>{{cite magazine|url=https://www.forbes.com/sites/jeffconway/2023/08/24/jennifer-aniston-discusses-her-expanding-lolavie-company-and-her-hairstyle-icon-status-i-have-embraced-it/|title=Jennifer Aniston Discusses Her Expanding LolaVie Company And Her Hairstyle Icon Status: 'I Have Embraced It'|magazine=Forbes|first=Jeff|last=Conway|date=August 24, 2023|access-date=February 15, 2024}}</ref>

Since 2007, she has worked in a publicity campaign for the drink [[Energy Brands|SmartWater]]; on March 7, 2011, she released a [[YouTube]] video for SmartWater, ''[[Jennifer Aniston Goes Viral]]'', which tripled online interest in the product within 24 hours of its release.<ref>
Sources:
* {{cite web |url=http://omg.yahoo.com/blogs/whoknew/jennifer-aniston-viral-video-sets-web-abuzz/49?nc |title=Jennifer Aniston Viral Video Sets Web Abuzz |website=Yahoo News |date=March 8, 2011 |access-date=March 10, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110313080616/http://omg.yahoo.com/blogs/whoknew/jennifer-aniston-viral-video-sets-web-abuzz/49?nc |archive-date=March 13, 2011 }}
* {{cite web|url=https://www.youtube.com/watch?v=Rc47LcvIxyI | archive-url=https://web.archive.org/web/20110307205308/http://www.youtube.com/watch?v=Rc47LcvIxyI| archive-date=March 7, 2011 | url-status=dead|title= jennifer aniston goes viral – smartwater |website=YouTube |date=March 7, 2011 |format=Flash Video|access-date=March 10, 2011}}
* {{cite web|url=http://www.usmagazine.com/healthylifestyle/news/sweaty-jen-aniston-bares-her-six-pack-in-sexy-new-ad-1970241 |title=Jen Aniston Rolls Around in Bed Topless, Flashes Abs in Sexy New Ads |work=Us Weekly |date=May 18, 2010 |access-date=June 23, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100621050715/http://www.usmagazine.com/healthylifestyle/news/sweaty-jen-aniston-bares-her-six-pack-in-sexy-new-ad-1970241 |archive-date=June 21, 2010 }}</ref> In 2012, Aniston co-founded hair care brand Living Proof and also became its spokeswoman. She left when the company was sold to [[Unilever]] in 2016.<ref>Sources:
* {{cite web |url=http://www.livingproof.com/jen/announce |title=Jennifer Aniston is Living Proof |website=livingproof.com |access-date=February 14, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150215021736/http://www.livingproof.com/jen/announce |archive-date=February 15, 2015 }}
* {{cite web |last=Saltzman |first=Stephanie |url=http://fashionista.com/2016/12/unilever-living-proof-jennifer-aniston |title=Jennifer Aniston Splits With Living Proof as Unilver Acquires The Brand |website=Fashionista.com |date=December 16, 2016 |access-date=March 3, 2017 |archive-date=October 6, 2018 |archive-url=https://web.archive.org/web/20181006062755/https://fashionista.com/2016/12/unilever-living-proof-jennifer-aniston |url-status=live }}
* {{cite web |author=Omar Oakes |url=http://www.campaignlive.co.uk/article/unilever-buy-haircare-brand-part-owned-jennifer-aniston/1419084 |title=Unilever to buy haircare brand part-owned by Jennifer Aniston |website=Campaignlive.co.uk |access-date=March 3, 2017 |archive-date=July 8, 2018 |archive-url=https://web.archive.org/web/20180708074758/https://www.campaignlive.co.uk/article/unilever-buy-haircare-brand-part-owned-jennifer-aniston/1419084 |url-status=live }}</ref> In January 2013, she became the new spokeswoman of [[Aveeno|Aveeno Skincare]].<ref>{{cite news|title=Jennifer Aniston Named the New Face of Aveeno Skincare|url=http://www.usmagazine.com/celebrity-beauty/news/jennifer-aniston-named-the-new-face-of-aveeno-skincare-2013181|access-date=June 20, 2013|newspaper=US Magazine|date=January 18, 2013|archive-date=September 11, 2017|archive-url=https://web.archive.org/web/20170911202208/http://www.usmagazine.com/celebrity-beauty/news/jennifer-aniston-named-the-new-face-of-aveeno-skincare-2013181|url-status=live}}</ref> Aniston is paid "eight figures" for her endorsement.<ref>Sources:
* {{cite news |title=Jennifer Aniston Named the New Face of Aveeno Skincare |url=https://www.usmagazine.com/stylish/news/jennifer-aniston-named-the-new-face-of-aveeno-skincare-2013181/ |work=[[Us Magazine]] |date=January 18, 2013 |access-date=April 28, 2019 |archive-date=September 11, 2017 |archive-url=https://web.archive.org/web/20170911202208/http://www.usmagazine.com/celebrity-beauty/news/jennifer-aniston-named-the-new-face-of-aveeno-skincare-2013181 |url-status=live }}
* {{cite news |url=https://www.eonline.com/news/379442/jennifer-aniston-to-be-new-face-of-aveeno-skin-care |title=Jennifer Aniston to Be New Face of Aveeno Skin Care |work=[[E!News]] |first1=Ken |last1=Baker |first2=Natalie |last2=Finn |first3=Holly |last3=Passalaqua |date=January 17, 2013 |access-date=April 28, 2019 |archive-date=April 6, 2019 |archive-url=https://web.archive.org/web/20190406115742/https://www.eonline.com/news/379442/jennifer-aniston-to-be-new-face-of-aveeno-skin-care |url-status=live }}
* {{cite news |title=Jennifer Aniston is expanding her beauty empire: She's the new face of Aveeno skincare |first1=Erin |last1=Wilson |date=January 17, 2013 |url=https://fashionmagazine.com/beauty/jennifer-aniston-is-expanding-her-beauty-empire-shes-the-new-face-of-aveeno-skincare/ |work=[[Fashion Magazine]] |access-date=April 28, 2019 |archive-date=April 28, 2019 |archive-url=https://web.archive.org/web/20190428191646/https://fashionmagazine.com/beauty/jennifer-aniston-is-expanding-her-beauty-empire-shes-the-new-face-of-aveeno-skincare/ |url-status=live }}</ref> She became the new face of [[Emirates (airline)|Emirates airline]] in 2015,<ref>{{cite news|title=Jennifer Aniston: The new face of Emirates airline?|url=https://www.usatoday.com/story/travel/flights/todayinthesky/2015/08/10/jennifer-aniston--new-face--emirates-airline/31400629/|access-date=August 13, 2015|website=USA Today|date=August 10, 2015|archive-date=July 8, 2018|archive-url=https://web.archive.org/web/20180708081152/https://www.usatoday.com/story/travel/flights/todayinthesky/2015/08/10/jennifer-aniston--new-face--emirates-airline/31400629/|url-status=live}}</ref> which was reportedly a success.<ref>{{cite web|url=http://www.ibtimes.co.in/jennifer-aniston-helps-emirates-fly-high-airline-ranked-uaes-top-brand-687048|title=Jennifer Aniston helps Emirates fly high; airline ranked UAE's top brand|first=Kalyani|last=Pandey|website=Ibtimes.co.in|date=July 18, 2016|access-date=March 3, 2017|archive-date=July 8, 2018|archive-url=https://web.archive.org/web/20180708133050/https://www.ibtimes.co.in/jennifer-aniston-helps-emirates-fly-high-airline-ranked-uaes-top-brand-687048|url-status=live}}</ref> For pharmaceutical company [[Shire (pharmaceutical company)|Shire]], she appeared in a 2016 campaign raising awareness about [[Dry eye syndrome|chronic dry eye]].<ref>{{cite press release|url=http://www.prnewswire.com/news-releases/shire-and-jennifer-aniston-want-to-inspire-people-to-show-their-eyes-some-love-and-help-raise-awareness-of-chronic-dry-eye-591263151.html|title=Shire and Jennifer Aniston Want to Inspire People to Show Their Eyes Some Love and Help Raise Awareness of Chronic Dry Eye|website=PR Newswire|access-date=March 3, 2017|archive-date=July 8, 2018|archive-url=https://web.archive.org/web/20180708075356/https://www.prnewswire.com/news-releases/shire-and-jennifer-aniston-want-to-inspire-people-to-show-their-eyes-some-love-and-help-raise-awareness-of-chronic-dry-eye-591263151.html|url-status=live}}</ref><ref>{{cite web|url=http://www.bizjournals.com/boston/blog/bioflash/2016/08/jennifer-aniston-to-help-shire-launch-its-first.html|title=Jennifer Aniston to help Shire launch its first treatment for eye disease|website=Boston Business Journal|access-date=August 25, 2016|archive-date=August 26, 2016|archive-url=https://web.archive.org/web/20160826033948/http://www.bizjournals.com/boston/blog/bioflash/2016/08/jennifer-aniston-to-help-shire-launch-its-first.html|url-status=live}}</ref>

She appeared in the 1996 [[Tom Petty and The Heartbreakers]] music video for "Walls", and in [[Melissa Etheridge]]'s 2001 music video for "I Want to Be in Love".<ref>{{cite web|title=Jennifer Aniston|url=http://www.tv.com/people/jennifer-aniston/trivia/|work=tv.com|access-date=July 31, 2012|archive-date=November 6, 2018|archive-url=https://web.archive.org/web/20181106194728/http://www.tv.com/people/jennifer-aniston/trivia/|url-status=dead}}</ref>{{unreliable source?|date=December 2018}} She also appeared in a 2005 [[Heineken]] commercial.<ref name="Elle"/>

Along with Brad Pitt and [[Brad Grey]], CEO of [[Paramount Pictures]], Aniston founded the film production company [[Plan B Entertainment]] in 2002,<ref>{{cite news |first=Roger |last=Friedman |url=https://www.foxnews.com/story/anistons-star-shines-with-and-without-pitt |title=Aniston's Star Shines With and Without Pitt |access-date=May 16, 2005 |date=November 1, 2005 |work=Fox News |archive-url=https://web.archive.org/web/20110609215017/http://www.foxnews.com/story/0,2933,174126,00.html |archive-date=June 9, 2011 |url-status=live }}</ref> although she and Grey withdrew in 2005.<ref name="plan c">{{cite news |url=http://www.people.com/people/article/0,,20187368,00.html |title=Jennifer Aniston's 'Plan C': A New Film Company |access-date=May 15, 2008 |date=April 1, 2008 |work=People |archive-date=March 3, 2016 |archive-url=https://web.archive.org/web/20160303191327/http://www.people.com/people/article/0,,20187368,00.html |url-status=dead }}</ref><ref name="hush">{{cite news|url=https://variety.com/awardcentral_article/VR1117955806.html?nav=bestpic07 |title=Brad Pitt's role as filmmaker threatens to eclipse his actorly exploits and tabloid profile |first=Dade |last=Hayes |date=December 14, 2006 |work=Variety |access-date=December 21, 2008 |archive-url=https://web.archive.org/web/20110809032121/http://www.variety.com/awardcentral_article/VR1117955806.html?nav=bestpic07 |archive-date=August 9, 2011 |url-status=dead}}</ref> In 2008, she and producer Kristin Hahn formed [[Echo Films]].<ref>{{cite news |url=https://variety.com/2008/film/features/jennifer-aniston-forms-echo-films-1117983220/ |title=Jennifer Aniston forms Echo Films |work=Variety |date=March 31, 2008 |access-date=June 23, 2010 |first=Michael |last=Fleming |archive-date=January 4, 2010 |archive-url=https://web.archive.org/web/20100104213401/http://www.variety.com/article/VR1117983220.html?categoryid=13&cs=1 |url-status=live }}</ref>