Editing Jef Raskin (section)

====Cognetics====
Raskin expanded the meaning of the term "cognetics" in his book ''The Humane Interface'' to mean "the ergonomics of the mind". According to Raskin Center, "Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework."

The term cognetics had earlier been coined and trademarked by Charles Kreitzberg in 1982 when he started [[Cognetics Corporation]], one of the first user experience design companies.<ref>{{cite web |last=Anderson |first=Clifford |url=http://www.upassoc.org/upa_publications/upa_voice/volumes/2007/october/kreitzberg.html |title=Thumbnail: Charlie Kreitzberg |work=UPA Voice |date=October 2007 |access-date=June 24, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20120222154314/http://www.upassoc.org/upa_publications/upa_voice/volumes/2007/october/kreitzberg.html |archive-date=February 22, 2012}}</ref> It is also used to describe educational programs intended to foster thinking skills in grades 3-12 (US)<ref>Burr, J. et al., Cognetics: Thinking Skills Activities in Inventions/Technology and Science. Teacher's Manual and Student Manual. Philadelphia, PA: RBS Publications, 1992.</ref> and for Cognetics, Inc., an economic research firm founded by [[David L. Birch]], a professor at [[Massachusetts Institute of Technology|MIT]].<ref>{{cite news| url=https://query.nytimes.com/gst/fullpage.html?res=940DEFDF1639F932A35756C0A96E948260&sec=&spon=&pagewanted=all | work=The New York Times | title=The Little Engine That Could | date=May 1, 1988 | access-date=May 6, 2010}}</ref>

Raskin discouraged using the informal term "[[intuition|intuitive]]" in user interface design, claiming that easy to use interfaces are often due to exposure to previous, similar systems, thus the term "familiar" should be preferred.<ref>{{Cite web |title=Jef Raskin on "Intuitive Interfaces" |url=https://www.asktog.com/papers/raskinintuit.html |access-date=2025-01-02 |website=www.asktog.com}}</ref> Aiming for "intuitive" interfaces (based on reusing existing skills with interaction systems) could lead designers to discard a better design solution only because it would require a novel approach.