Editing Jaguar Cars (section)

=== Electrification (2025–present) ===
On 19 November 2024, Jaguar unveiled an advertisement showcasing its new logo and branding ahead of its relaunch in 2026 as an electric-only brand.<ref>{{Cite news |date=15 February 2021 |title=Jaguar car brand to be all-electric by 2025 |url=https://www.bbc.com/news/business-56072019 |access-date=15 February 2021 |publisher=[[BBC News]] |language=en-GB}}</ref> The rebrand marked the introduction of a new typeface, colour palette, as well as new device mark, in a direction the company referred to as 'exuberant modernism'.<ref>{{Cite news |title=Jaguar unveils new logo and branding ahead of electric-only future |url=https://www.bbc.com/news/articles/cgr0pw00n7qo |access-date=2024-11-20 |first=Shehnaz |last=Khan |work=BBC |language=en-GB}}</ref><ref>{{Cite web |date=2024-11-21 |title=Jaguar unveils "unique and fearless" rebrand for "complete reset" |url=https://www.dezeen.com/2024/11/21/jaguar-rebrand-electric-car/ |access-date=2025-02-05 |website=Dezeen |language=en}}</ref> 

The change was markedly controversial, being met with criticism online,<ref>{{Cite news |date=2024-11-20 |title=Jaguar rebrand: what do *you* think? |url=https://www.topgear.com/car-news/first-look/jaguar-rebrand-what-do-you-think |archive-url=http://web.archive.org/web/20241202221153/https://www.topgear.com/car-news/first-look/jaguar-rebrand-what-do-you-think |archive-date=2024-12-02 |access-date=2025-02-05 |work=Top Gear |language=en}}</ref> notably including that from [[Elon Musk]], American comedian [[Stephen Colbert]], and British politician [[Nigel Farage]].<ref>{{Cite news |last=Inagaki |first=Kana |last2=Mance |first2=Henry |date=2024-12-14 |title=Jaguar’s rebrand has divided opinion. Is ‘Project Roar’ the road to success? |url=https://www.ft.com/content/87b75a03-4fa3-4072-bfd2-0d23733dee8a |access-date=2025-02-05 |work=Financial Times}}</ref> Critics pointed out the rebrand's alienation of Jaguar's traditional customers, accusing the brand of '[[Woke|going woke]]'.<ref>{{Cite news |last=Bland |first=Archie |date=2024-12-04 |title=Wednesday briefing: What Jaguar’s radical rebrand reveals about the shift to electric cars |url=https://www.theguardian.com/world/2024/dec/04/wednesday-briefing-what-jaguars-radical-rebrand-reveals-about-the-shift-to-electric-cars |access-date=2025-02-05 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> Others have instead commended the rebrand as marketing 'genius', having captured mainstream attention for the brand worldwide online and on mainstream media.<ref>{{Cite web |last=Morris |first=James |title=Jaguar Rebrand Is Absolute Genius—Here’s Why |url=https://www.forbes.com/sites/jamesmorris/2024/11/23/jaguar-rebrand-is-absolute-geniusheres-the-reason-why/ |access-date=2025-02-05 |website=Forbes |language=en}}</ref><ref>{{Cite web |date=2024-12-02 |title=Wait, is the new Jaguar rebranding actually genius? |url=https://www.lifestyleasia.com/sg/tech/auto/is-the-new-jaguar-rebranding-logo-actually-genius/ |access-date=2025-02-05 |website=Lifestyle Asia Singapore |language=en-SG}}</ref>

On 4 December 2024, Jaguar revealed the [[Jaguar Type 00|Type 00 concept car]] at [[Art Basel|Miami Art Week]],<ref>{{Cite news |date=2024-12-04 |title=The Polarizing Type 00 Concept Is Exactly What Jaguar Needed |url=https://www.caranddriver.com/news/a63094185/jaguar-type-00-concept-polarizing-what-jaguar-needed/ |archive-url=http://web.archive.org/web/20241215175938/https://www.caranddriver.com/news/a63094185/jaguar-type-00-concept-polarizing-what-jaguar-needed/ |archive-date=2024-12-15 |access-date=2025-02-05 |work=Car and Driver |language=en-US}}</ref> a non-production model which showcases the brand's design direction for its future electric cars.<ref>{{Cite news |last=Oliver |first=Ben |title=Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand |url=https://www.wired.com/story/jaguar-finally-reveals-its-all-electric-type-00/ |access-date=2025-02-05 |work=Wired |language=en-US |issn=1059-1028}}</ref> Like its rebrand a couple weeks prior, the car was met with a similarly polarised reception, inviting both derision and praise.<ref>{{Cite news |date=2024-12-04 |title=The Polarizing Type 00 Concept Is Exactly What Jaguar Needed |url=https://www.caranddriver.com/news/a63094185/jaguar-type-00-concept-polarizing-what-jaguar-needed/ |archive-url=http://web.archive.org/web/20241215175938/https://www.caranddriver.com/news/a63094185/jaguar-type-00-concept-polarizing-what-jaguar-needed/ |archive-date=2024-12-15 |access-date=2025-02-05 |work=Car and Driver |language=en-US}}</ref><ref>{{Cite news |date=2024-12-03 |title=One Word Describes Jaguar’s New Concept: Brutal |url=https://www.bloomberg.com/news/newsletters/2024-12-03/jaguar-s-type-00-concept-car-revealed-after-widely-panned-rebranding-ad |access-date=2025-02-05 |work=Bloomberg.com |language=en}}</ref>