Editing JVC (section)

==Brand name==
[[File:Victor-logo.svg|thumb|Victor used in Japan (1977–2022)]]
[[File:Vintage Nivico Transistor Radio, Model 7TA-4, JVC - Victor Company Of Japan, AM And Shortwave Bands, 7 Transistors, Made In Japan, Circa 1961 (8344404050).jpg|thumb|'''Nivico''' 7TA-4 [[Transistor radio|Transistor Radio]]]]
[[File:JVC Victor GR-C1 camcorder front side view.jpg|thumb|upright|'''Victor''' [[JVC GR-C1|GR-C1]]]]
{{See also|His Master's Voice|Nipper|Victor Talking Machine Company|RCA|RCA Records}}
JVC is generally known within Japan by the '''Victor''' brand, preceded by the [[His Master's Voice]] logo featuring the dog [[Nipper]]. Because of a conflict in trademarks between HMV, RCA, and Victor, HMV and RCA are not allowed to use Nipper in Japan.<ref>{{cite web|url=http://www.designboom.com/history/nipper_label.html|title=why nipper is disappearing from record labels!|access-date=22 March 2015}}</ref> At one time, the company used the '''Nivico''' name (for "[[Names of Japan|Nippon]] Victor Company") overseas, before rebranding to '''JVC''', which stands for '''Japan's Victor Company'''. Therefore, the Victor and JVC-Victor web sites looked quite different. Conversely, the entertainment retailer [[HMV]] cannot use the His Master's Voice motto or logo in Japan; its logo is a stylized image of a gramophone only.<ref>{{cite web|url=http://www.hmv.co.jp|title=HMV ONLINE - CD・DVD・ブルーレイ・本・雑誌・ゲーム・グッズも充実|access-date=22 March 2015}}</ref> After the [[Radio Corporation of America]] (RCA), purchased the Victor Talking Machine Company in 1929 and became '''RCA Victor''' in Japan, RCA also had acquired the use of Nipper and His Master's Voice logo, but for use in the [[Western Hemisphere]]. In 2011, JVC decided to phase out the "Victor" brand for electronics in Japan, but retained its use for its premium audio products, recording studios Victor Studio, and [[record label]] [[JVCKenwood Victor Entertainment]].