Editing Independence Day (1996 film) (section)

===Theatrical===
[[File:ID4timecapsule.jpg|thumb|[[Time capsule]] in [[Rachel, Nevada]].]]
While ''Independence Day'' was still in post-production, Fox began an expensive marketing campaign to help promote the film, beginning with the airing of a dramatic commercial during [[Super Bowl XXX]], for which it paid $1.3&nbsp;million.<ref>[https://archive.today/20120805180615/http://www.uwec.edu/newsreleases/highlights/011205superbowl.htm "UW-Eau Claire Marketing Researchers Study Super Bowl Ad Successes."] ''University of Wisconsin-Eau Claire''. Retrieved October 1, 2007.</ref> The film's subsequent success at the box office resulted in a trend of using [[Super Bowl commercials|Super Bowl air time]] to begin the advertising campaigns for potential blockbusters.<ref name="mojoad">[https://www.boxofficemojo.com/news/?id=1703&p=.htm Analysis: Super Bowl Movie Ads Lack Luster] {{Webarchive|url=https://web.archive.org/web/20190716003444/https://www.boxofficemojo.com/news/?id=1703&p=.htm |date=July 16, 2019 }} ''boxofficemojo.com''. Retrieved July 8, 2008.</ref><ref name="JS">{{cite news|first=Rick |last=Romell |title=Ads the real stars of Super Bowl |newspaper=[[Milwaukee Journal Sentinel]] |date=January 27, 2007 |url=http://www.jsonline.com/story/index.aspx?id=557839 |access-date=July 8, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080108225945/http://www.jsonline.com/story/index.aspx?id=557839 |archive-date=January 8, 2008 }}</ref>

Fox's Licensing and Merchandising division also entered into co-promotional deals with [[Apple Inc.]] The co-marketing project was dubbed "The Power to Save the World" campaign, in which the company used footage of David using his [[PowerBook 5300]] laptop in their print and television advertisements.<ref name="Mac">[http://www.informedusa.com/t/independanceday.html Apple Ties in With 20th Century Fox "Independence Day] {{Webarchive|url=https://web.archive.org/web/20080927051545/http://www.informedusa.com/t/independanceday.html |date=September 27, 2008 }} ''The online Macinstuff Times''. Retrieved July 8, 2008.</ref> [[Trendmasters]] entered a merchandising deal with the film's producers to create a line of [[tie-in]] toys.<ref name="EW5">{{cite magazine | first = Kenneth M. | last=hanko | title = Independence Play | magazine = Entertainment Weekly | date = July 12, 1996 | url = http://www.ew.com/article/1996/07/12/independence-day-inspires-new-toys | access-date = July 8, 2008 | archive-date = October 1, 2008 | archive-url = https://web.archive.org/web/20081001230239/http://www.ew.com/ew/article/0,,293331,00.html | url-status = live }}</ref> In exchange for [[product placement]], Fox also entered into co-promotional deals with [[Molson Coors|Molson Coors Brewing Company]] and [[Coca-Cola]].<ref>[http://www.movie-moron.com/?p=544 Top Ten: Most Shameless Uses Of Product Placement In Film] {{Webarchive|url=https://web.archive.org/web/20080709002123/http://www.movie-moron.com/?p=544 |date=July 9, 2008 }} ''movie-moron.com''. Retrieved July 8, 2008.</ref>

The film was marketed with several taglines, including: "We've always believed we weren't alone. On July 4, we'll wish we were", "Earth. Take a good look. It could be your last", and "Don't make plans for August". The weekend before the film's release, the [[Fox Broadcasting Company|Fox Network]] aired a half-hour special on the film, the first third of which was a spoof news report on the events that happen in the film. [[Roger Ebert]] attributed most of the film's early success to its [[Trailer (promotion)|teaser trailers]] and marketing campaigns, acknowledging them as "truly brilliant".<ref name="ear">[http://bventertainment.go.com/tv/buenavista/ebertandroeper/index2.html?sec=6&subsec=independence+day ''Ebert & Roeper''.]{{dead link|date=August 2021|bot=medic}}{{cbignore|bot=medic}} ''atthemovies.tv''. Retrieved July 8, 2008.</ref>

[[File:id4whitehouse.jpg|thumb|The shot of the White House's destruction was the focus of the film's marketing campaign. A fleeing helicopter was added to the shot in the final print.]]
The film had its official premiere held at Los Angeles' now-defunct Mann Plaza Theater on June 25, 1996.<ref name="var">{{cite magazine | first = Todd |last=McCarthy | title = Independence Day Review | magazine = [[Variety (magazine)|Variety]] | date = July 1, 1996 | url = https://www.variety.com/review/VE1117905388.html?categoryid=31&cs=1 | access-date = July 8, 2008 | archive-url = https://web.archive.org/web/20081020065907/http://www.variety.com/review/VE1117905388.html?categoryid=31&cs=1 | archive-date = October 20, 2008 | url-status = dead }}</ref> It was then screened privately at the White House for President [[Bill Clinton]] and his family<ref name="time">{{cite magazine | first = Richard |last=Corliss | title = THE INVASION HAS BEGUN! | magazine = [[Time (magazine)|TIME]] | date = July 8, 1996 | url = http://www.time.com/time/magazine/article/0,9171,984815,00.html | access-date = July 8, 2008 | author-link = Richard Corliss | archive-date = March 9, 2008 | archive-url = https://web.archive.org/web/20080309043352/http://www.time.com/time/magazine/article/0,9171,984815,00.html | url-status = dead }}</ref> before receiving a nationwide release in the United States on July 2, 1996, a day earlier than its previously scheduled opening.<ref name="sfc">{{cite news | first = Mick |last=LaSalle | title = Declaration of "Independence" | newspaper = [[San Francisco Chronicle]] | date = July 2, 1996 | url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/1996/07/02/DD57773.DTL | access-date = March 4, 2008 | author-link = Mick LaSalle | archive-date = May 11, 2011 | archive-url = https://web.archive.org/web/20110511184536/http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/1996/07/02/DD57773.DTL | url-status = live }}</ref>