Editing IPod (section)

=== iTunes Store ===
{{main|iTunes|iTunes Store}}
The iTunes Store (introduced April 28, 2003) is an online media store run by Apple and accessed through iTunes.<ref>{{Cite web |date=28 April 2003 |title=Apple Launches the iTunes Music Store for US Customers |url=https://www.apple.com/uk/newsroom/2003/04/28Apple-Launches-the-iTunes-Music-Store/}}</ref> The store became the market leader soon after its launch<ref>[https://www.apple.com/pr/library/2004/aug/10itms.html iTunes Music Store Catalog Tops One Million Songs] {{webarchive |url=https://web.archive.org/web/20060209114047/https://www.apple.com/pr/library/2004/aug/10itms.html |date=February 9, 2006}}, Apple Inc., August 10, 2004. Retrieved on December 28, 2006.</ref> and Apple announced the sale of videos through the store on October 12, 2005. Full-length movies became available on September 12, 2006.<ref>Scott-Joynt, Jeremy. [https://news.bbc.co.uk/1/hi/business/5339470.stm Apple targets TV and film market] {{Webarchive|url=https://web.archive.org/web/20240728040216/http://news.bbc.co.uk/2/hi/business/5339470.stm |date=July 28, 2024 }}, [[BBC News]], September 12, 2006. Retrieved on September 12, 2006.</ref>

At the time the store was introduced, purchased audio files used the AAC format with added encryption, based on the [[FairPlay]] DRM system. Up to five authorized computers and an unlimited number of iPods could play the files. Burning the files with iTunes as an audio CD, then re-importing would create music files without the DRM. The DRM could also be removed using third-party software. However, in a deal with Apple, [[EMI]] began selling DRM-free, higher-quality songs on the iTunes Stores, in a category called "iTunes Plus." While individual songs were made available at a cost of {{US$|1.29}}, 30¢ more than the cost of a regular DRM song, entire albums were available for the same price, {{US$|9.99}}, as DRM encoded albums. On October 17, 2007, Apple lowered the cost of individual iTunes Plus songs to {{US$|0.99}} per song, the same as DRM encoded tracks. On January 6, 2009, Apple announced that DRM has been removed from 80% of the music catalog and that it would be removed from all music by April 2009.

iPods cannot play music files from competing music stores that use rival-DRM technologies like [[Microsoft]]'s [[Windows Media DRM|protected WMA]] or [[RealNetworks]]' [[Helix (project)|Helix]] DRM. Example stores include [[Napster]] and [[MSN Music]]. RealNetworks claims that Apple is creating problems for itself<ref>{{cite web|last=Kanellos|first=Michael|title=Real's Glaser exhorts Apple to open iPod|url=https://news.cnet.com/2100-1025_3-5177914.html|publisher=CNET News|access-date=December 20, 2011|date=March 23, 2004|archive-date=August 9, 2011|archive-url=https://web.archive.org/web/20110809174717/http://news.cnet.com/2100-1025_3-5177914.html|url-status=live}}</ref> by using FairPlay to lock users into using the iTunes Store. Steve Jobs stated that Apple makes little profit from song sales, although Apple uses the store to promote iPod sales.<ref>{{cite news|last=Hansell|first=Saul|date=August 11, 2008|title=The iTunes Store: Profit Machine|newspaper=[[The New York Times]]|url=https://bits.blogs.nytimes.com/2008/08/11/steve-jobs-tries-to-downplay-the-itunes-stores-profit/|access-date=December 20, 2011|archive-date=December 15, 2011|archive-url=https://web.archive.org/web/20111215232752/http://bits.blogs.nytimes.com/2008/08/11/steve-jobs-tries-to-downplay-the-itunes-stores-profit/|url-status=live}}</ref> However, iPods can also play music files from online stores that do not use DRM, such as [[eMusic]] or [[Amie Street]].

[[Universal Music Group]] decided not to renew their contract with the iTunes Store on July 3, 2007. Universal will now supply iTunes in an 'at will' capacity.<ref>Evans, Jonny. [https://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=18459 Universal confirms iTunes contract change] {{Webarchive|url=https://web.archive.org/web/20110927050825/http://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=18459 |date=September 27, 2011 }}, ''[[Macworld UK]]'', July 4, 2007. Retrieved on July 5, 2007.</ref>

Apple debuted the [[iTunes Wi-Fi Music Store]] on September 5, 2007, in its Media Event entitled "The Beat Goes On...". This service allows users to access the Music Store from either an iPhone or an iPod Touch and download songs directly to the device that can be synced to the user's iTunes Library over a [[WiFi]] connection, or, in the case of an iPhone, the [[cellular network]].