Editing Hey Jude (section)

==Promotion==
===Apple shop window graffiti===
A failed early promotional attempt for the single took place after the Beatles' all-night recording session on 7–8 August 1968.{{sfn|Miles|2001|pp=305–06}} With [[Apple Boutique]] having closed a week before, McCartney and Francie Schwartz painted ''Hey Jude/Revolution'' across its large, [[whitewash]]ed shop windows.{{sfn|Sounes|2010|p=222}}{{sfn|Norman|2016|pp=338–39}} The words were mistaken for [[anti-Semitism|antisemitic]] graffiti (since ''Jude'' means "Jew" in German),{{sfn|Sounes|2010|p=222}} leading to complaints from the local Jewish community,{{sfn|Miles|2001|p=306}}{{sfn|Womack|2014|pp=391–92}} and the windows being smashed by a passer-by.{{sfn|Norman|2016|p=339}}

Discussing the episode in ''[[The Beatles Anthology (book)|The Beatles Anthology]]'', McCartney explained that he had been motivated by the location – "Great opportunity. [[Baker Street]], millions of buses going around{{nbsp}}…" – and added: "I had no idea it meant 'Jew', but if you look at footage of [[Nazi Germany]], {{'}}''Juden Raus''{{'}} was written in whitewashed windows with a [[Star of David]]. I swear it never occurred to me."{{sfn|The Beatles|2000|p=297}} According to [[Barry Miles]], McCartney caused further controversy in his comments to Alan Smith of the ''NME'' that month, when, in an interview designed to promote the single,<ref>{{cite magazine |first=Ian |last=Fortnam |title=You Say You Want a Revolution ... |magazine=[[Classic Rock (magazine)|Classic Rock]] |date=October 2014 |page=41}}</ref> he said: "Starvation in India doesn't worry me one bit, not one iota … And it doesn't worry you, if you're honest. You just pose."{{sfn|Miles|2001|p=306}}{{refn|group=nb|Having told Smith, "The truth about me is that I'm pleasantly insincere", McCartney said: "You can't pretend to me that an [[Oxfam]] ad can reach down into the depths of your soul and actually make you feel for those [starving] people – more, for instance, than you feel about getting a new car."{{sfn|Miles|2001|p=306}}}}

===Promotional film===
[[File:Beatles "Hey Jude" promo clip.jpg|thumb|upright=1.5|The Beatles performing in the "Hey Jude" promotional film, surrounded by members of the studio audience]]
The Beatles hired [[Michael Lindsay-Hogg]] to shoot promotional clips for "Hey Jude" and "Revolution", after he had previously directed the clips for "[[Paperback Writer]]" and "[[Rain (Beatles song)|Rain]]" in 1966.<ref>{{cite news |first=Neil |last=McCormick |title=Did the Beatles invent the pop video? |newspaper=[[The Daily Telegraph]] |date=11 November 2015 |access-date=21 March 2019 |url=https://www.telegraph.co.uk/music/artists/did-the-beatles-invent-the-pop-video/ |archive-url=https://web.archive.org/web/20190329195138/https://www.telegraph.co.uk/music/artists/did-the-beatles-invent-the-pop-video/ |archive-date=29 March 2019 |url-status=live}}</ref>{{sfn|Spizer|2003|pp=34–35}} For "Hey Jude", they settled on the idea of shooting with a live, albeit controlled, audience.<ref name="Cushley/MojoSpecial"/> In the clip, the Beatles are first seen by themselves, performing the initial chorus and verses, before the audience moves forward and joins them in singing the coda.{{sfn|Spizer|2003|p=35}} The decision was made to hire an orchestra and for the vocals to be sung live, to circumvent the [[Musicians' Union (United Kingdom)|Musicians' Union]]'s ban on miming on television, but otherwise the Beatles performed to a backing track.{{sfn|Miles|2001|p=309}} Lindsay-Hogg shot the clip at [[Twickenham Film Studios]] on 4 September 1968.{{sfn|Winn|2009|p=208}} Tony Bramwell, a friend of the Beatles, later described the set as "the piano, there; drums, there; and orchestra in two tiers at the back."<ref>{{cite web |title=Oral history of the Beatles' Hey Jude |work=[[CBC Radio]] |date=5 September 2018 |access-date=9 September 2018 |url=https://www.cbc.ca/radio/q/tuesday-september-4-2018-alan-lee-esi-edugyan-and-more-1.4808886/oral-history-of-the-beatles-hey-jude-1.4808892}}</ref><ref name="Cushley/MojoSpecial">Cushley, Joe. "Boys on Film". In: {{harvnb|''Mojo Special Limited Edition''|2003|p=31}}.</ref> The event marked Starr's return to the group,{{sfn|Lewisohn|1988|p=151}} after McCartney's criticism of his drumming had led to him walking out during a session for the ''White Album'' track "[[Back in the U.S.S.R.]]"{{sfn|Hertsgaard|1996|pp=250–51}}{{sfn|Clayson|2003b|pp=183–84}} Starr was absent for two weeks.{{sfn|Lewisohn|1988|p=151}}

The final edit was a combination of two different takes{{sfn|Spizer|2003|p=35}} and included "introductions" to the song by [[David Frost]] (who introduced the Beatles as "the greatest tea-room orchestra in the world"){{sfn|Winn|2009|p=208}} and [[Cliff Richard]], for their respective TV programmes.<ref name="Pinchabout">{{cite news |first=Emma |last=Pinchabout |date=6 March 2009 |title=Marc Sinden on John Lennon: We were in the presence of God |newspaper=[[Liverpool Daily Post]] |access-date=10 May 2019 |url=http://www.liverpooldailypost.co.uk/liverpool-life-features/liverpool-special-features/2009/03/06/marc-sinden-on-john-lennon-we-were-in-the-presence-of-god-92534-23077241 |archive-date=10 March 2009 |archive-url=https://web.archive.org/web/20090310053521/http://www.liverpooldailypost.co.uk/liverpool-life-features/liverpool-special-features/2009/03/06/marc-sinden-on-john-lennon-we-were-in-the-presence-of-god-92534-23077241}}</ref> It first aired in the UK on ''Frost on Sunday'' on 8 September 1968,{{sfn|Miles|2001|p=309}} two weeks after Lennon and Ono had appeared on the show to promote their views on [[performance art]] and the [[avant-garde]].{{sfn|Norman|2016|p=338}} The "Hey Jude" clip was broadcast in the United States on ''[[The Smothers Brothers Comedy Hour]]'' on 6 October.{{sfn|Schultheiss|1980|p=222}}

According to Riley, the ''Frost on Sunday'' broadcast "kicked 'Hey Jude' into the stratosphere" in terms of popularity.{{sfn|Riley|2011|p=412}} Norman comments that it evoked "palpable general relief" for viewers who had watched Frost's show two weeks before, as Lennon now adopted a supporting role to McCartney, and Ono was "nowhere in sight".{{sfn|Norman|2016|p=338}} Hertsgaard pairs the band's performance with the release of the animated film ''[[Yellow Submarine (film)|Yellow Submarine]]'' as two events that created "a state of nirvana" for Beatles fans, in contrast with the problems besetting the band regarding Ono's influence and Apple.{{sfn|Hertsgaard|1996|pp=247, 250}} Referring to the sight of the Beatles engulfed by a crowd made up of "young, old, male, female, black, brown, and white" fans, Hertsgaard describes the promotional clip as "a quintessential sixties moment, a touching tableau of contentment and togetherness".{{sfn|Hertsgaard|1996|p=250}}

The 4 September 1968 promo clip is included in the Beatles' 2015 video compilation ''1'', while the three-disc versions of that compilation, titled ''1+'', also include an alternate video, with a different introduction and vocal, from the same date.<ref>{{cite web |first=Matt |last=Rowe |title=The Beatles 1 to Be Reissued with New Audio Remixes... and Videos |work=The Morton Report |date=18 September 2015 |access-date=1 January 2016 |url=http://www.themortonreport.com/entertainment/music/the-beatles-1-to-be-reissued-with-new-audio-remixesand-videos |archive-url=https://web.archive.org/web/20151229085947/http://www.themortonreport.com/entertainment/music/the-beatles-1-to-be-reissued-with-new-audio-remixesand-videos/ |archive-date=29 December 2015 |url-status=live}}</ref>