Editing Graffiti (section)

=== Commercialization and pop culture ===
{{Main|Commercial graffiti}}
With the popularity and legitimization of graffiti has come a level of commercialization. In 2001, computer giant [[IBM]] launched an advertising campaign in Chicago and San Francisco which involved people spray painting on sidewalks a [[peace symbol]], a [[Heart (symbol)|heart]], and [[Tux (mascot)|Tux]] (Linux [[penguin]] mascot), to represent "Peace, Love, and Linux." IBM paid Chicago and San Francisco collectively {{US$|120,000}} for punitive damages and clean-up costs.<ref name=guerilla>{{cite news|publisher=CNN |title=IBM's graffiti ads run afoul of city officials |url=http://archives.cnn.com/2001/TECH/industry/04/19/ibm.guerilla.idg/index.html |date=19 April 2001 |access-date=11 October 2006 |first=James |last=Niccolai |url-status=dead |archive-url=https://web.archive.org/web/20061004173008/http://archives.cnn.com/2001/TECH/industry/04/19/ibm.guerilla.idg/index.html |archive-date=4 October 2006 }}</ref><ref name=wired>{{Cite magazine|title = Sony Draws Ire With PSP Graffiti|magazine = Wired|url = https://www.wired.com/culture/lifestyle/news/2005/12/69741|date = 5 December 2005|access-date = 8 April 2008}}</ref>

In 2005, a similar ad campaign was launched by [[Sony]] and executed by its advertising agency in New York, Chicago, Atlanta, Philadelphia, Los Angeles, and Miami, to market its handheld [[PlayStation Portable|PSP]] gaming system. In [[PlayStation Portable#Controversial advertising campaigns|this campaign]], taking notice of the legal problems of the IBM campaign, Sony paid building owners for the rights to paint on their buildings "a collection of dizzy-eyed urban kids playing with the PSP as if it were a skateboard, a paddle, or a rocking horse".<ref name=wired/>