Editing Flaming (Internet) (section)

=== Corporate flaming ===
Corporate flaming is when a large number of critical comments, usually aggressive or insulting, are directed at a company's employees, products, or brands. Common causes include inappropriate behavior of company employees, negative customer experiences, inadequate care of customers and influencers, violation of ethical principles, apparent injustices, and inappropriate reactions. Flame wars can result in reputational damage, decreased consumer confidence, drops in stock prices and company assets, increased liabilities, increased lawsuits, and a decrease in customers, influencers, and sponsors. Based on an assessment of the damage, companies can take years to recover from a flame war that may detract from their core purpose. Kayser notes that companies should prepare for possible flame wars by creating alerts for a predefined "blacklist" of words and monitoring fast-growing topics about their company. Alternatively, Kayser points out that a flame war can lead to a positive experience for the company. Based on the content, it could be shared across multiple platforms and increase company recognition, social media fans/followers, brand presence, purchases, and brand loyalty. Therefore, the type of marketing that results from a flame war can lead to higher profits and brand recognition on a broader scale. Nevertheless, it is encouraged that when a company utilizes social media they should be aware that their content could be used in a flame war and should be treated as an emergency.<ref>{{cite web |last1=Kayser |first1=Holger |last2=Salmann |first2=Stephan |last3=Bartels |first3=Christian |title=Flame war management: handling crises in the social media age |url=https://consulting.ey.com/flame-war-management-handling-crises-in-the-social-media-age/ |archive-url=https://archive.today/20190712044943/https://consulting.ey.com/?s=&tag= |archive-date=2019-07-12 |website=EY Consulting Hub |publisher=[[Ernst & Young]] |access-date=18 January 2022 |date=2015-07-30}}</ref>