Editing Edsel (section)

===Discontinuation===
[[File:Edsel Ranger 4-door sedan.jpg|thumb|A 1960 Edsel Ranger sedan]]
Ford announced the end of the Edsel program on November 19, 1959. Production continued until late in November, with 2,846 model year 1960 cars produced. Total Edsel sales were approximately 116,000, less than half the company's projected break-even point. The company lost $350&nbsp;million, the equivalent of ${{formatprice|{{Inflation|US-GDP|350000000|1959|r=-8}}}} in {{Inflation-year|US-GDP}} dollars,{{inflation-fn|US-GDP}} on the venture.<ref>{{cite book |first1=Peter |last1=Collier |first2=David |last2=Horowitz |title=The Fords: An American Epic |year=1987 |publisher=Summit Books |page=[https://archive.org/details/fordsamericanepi00coll/page/263 263] |isbn=9780671540937 |url=https://archive.org/details/fordsamericanepi00coll/page/263 }}</ref> Only 118,287 Edsels were built, including 7,440 produced in [[Oakville Assembly|Oakville, Ontario, Canada]]. By U.S. auto industry standards, these production figures were dismal, particularly when spread across a run of three model years.

On November 20, 1959, [[United Press International]]'s (UPI) wire service reported that book values for used Edsels had declined by as much as $400, based on condition and age, immediately following the Ford press release. In some newspaper markets, dealers scrambled to renegotiate newspaper advertising contracts involving the 1960 Edsel models, while others dropped the name from their dealerships' advertising entirely. Ford issued a statement that it would distribute coupons to customers who purchased 1960 models, and carryover 1959 models, prior to the announcement, valued at $300 to $400 toward the purchase of new Ford products to offset the decreased values. The company issued credits to dealers for stock unsold or received, following the announcement.